Tomima Edmark Explained

Tomima Edmark
Birth Name:Tomima L. Edmark
Birth Place:Seattle, Washington, UB
Parents:Karl W. Edmark and Mary Middlestate Miller
Alma Mater:Stephens College
The University of Texas at Austin
Occupation:Author and founder of HerRoom and HisRoom

Tomima Edmark (born 1957) is an American entrepreneur,[1] author, and inventor of TopsyTail, Halo Hat and Bowrette. She is the founder of HerRoom and HisRoom, an online lingerie and men's underwear retailer based in Dallas, Texas.

Education

Edmark earned a BFA and BA degree from Stephens College in Columbia, Missouri in 1979 and then she attended The University of Texas at Austin where she completed an MBA degree in 1983.[2]

Career

In 1984, after receiving her MBA, she worked with IBM as a marketing executive in Dallas,[3] before leaving in 1992.[4]

In 1989 Edmark filed for TopsyTail patent, received in April 1991 and established TopsyTail Corp. to market and sell the product. TopsyTail earned more than $150 million in revenue.

In 1994 Edmark introduced the Bowrette, a barrette patterned after the TopsyTail that turns ribbons and scarves into hair ornaments.[5]

In 1998, Edmark began an e-commerce retail start-up The Andra Group.[6] She launched HerRoom on March 3, 2000[7] and the men’s site, HisRoom.com was launched two years later.[8] After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online.[9] [10] [11] [12]

In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front.[13]

Edmark has been featured on television shows like Good Morning America, Dateline NBC, 20/20, The Oprah Winfrey Show and in business publications like Forbes Magazine, and The Wall Street Journal.[14]

Books

External links

Notes and References

  1. Web site: Warren. Ellen. Mother Of Inventions. Chicago Tribune. 10 May 2016.
  2. Web site: Hair-raising Success. Sun-Sentinel. 28 April 2016.
  3. Book: Communications. Emmis. Hair-raising Experience. May 1999. The Alcalde. 28 April 2016. en.
  4. Web site: Portillo. Caroline McMillan. The creator of the TopsyTail on life after overnight success — and why it's better to play the long game. The Business Journals. 28 April 2016.
  5. Web site: Haber. Holly. The Topsy Tail Inventor Scores Again. D Magazine. 10 May 2016.
  6. Web site: There Is an Algorithm for Everything, Even Bras. Nytimes.com. 3 March 2016.
  7. Web site: Reily. Stephen. Bras For Boomers -- And Other Lessons In Retail. Mediapost.com. 28 April 2016.
  8. Web site: Online retailer HerRoom.com aims to make bra shopping better. Dallas Business Journal. 3 March 2016.
  9. Web site: Finding the Best-Fitting Bra With Technology's Help. Nytimes.com. 3 March 2016.
  10. Web site: Tomima Edmark, inventor of TopsyTail and founder of HerRoom.com and HisRoom.com. Entrepreneur.com. 3 March 2016.
  11. Web site: Mary Green keeps low profile with lingerie company. SFGate.com. 3 March 2016.
  12. Web site: Herroom Makes Lingerie Shopping Online Easy. WWD.com. 4 March 2016.
  13. Web site: The TopsyTail Inventor Scores Again. Dmagazine.com. 3 March 2016.
  14. Web site: Stringer. Kortney. If at First You Do Succeed.... The Wall Street Journal. 28 April 2016.

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