IKEA Heights explained

Genre:Comedy
Melodrama
Parody
Creator:Dave Seger
Paul Bartunek
Director:Dave Seger
Starring:Randall Park
Whitney Avalon
Matt Braunger
Tom Kauffman
Jess Lane
Wade Randolph
Abed Gheith
Delbert Dean Shoopman
Dean Pelton
Matt Peters
Country:United States
Language:English
Num Seasons:1
Num Episodes:7
Producer:Dave Seger
Paul Bartunek
Location:Burbank, California
Camera:Paul Bartunek
Runtime:~30 minutes
Company:Channel 101

IKEA Heights is a 2009 comedic melodrama web series created by Dave Seger, Paul Bartunek, Delbert Shoopman, Spencer Strauss, and Tom Kauffman for Channel 101. A spoof of soap operas, the series was filmed covertly inside the IKEA store in Burbank, California.[1] IKEA Heights stars Randall Park, Whitney Avalon, and Matt Braunger.

Entertainment Weeklys Whitney Pastorek wrote that the series "is so brilliant and awesome that its glories can really only be diminished by additional words."[2]

Madeleine Löwenborg-Frick, a spokesperson for IKEA's Canadian branch, said of the series, "Absolutely, we think it's funny. We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour. But unauthorized filming in our stores isn't a good thing. There's proper channels that people who want to film in our stores can go through."[3]

Notes and References

  1. Web site: Neil . Dan . 2009-09-08 . IKEA's Burbank store and the guerrillas in housewares . 2023-05-31 . LA Times.
  2. Web site: Pastorek . Whitney . 2009-10-30 . This week in guerrilla filmmaking: 'Ikea Heights' . https://web.archive.org/web/20221024035837/https://ew.com/article/2009/10/30/ikea-heights-is-awesome/ . 2022-10-24 . 2023-05-31 . EW.com . EN.
  3. Web site: Sorensen . Chris . 2010-01-22 . Taking the Ikea name to new heights - Macleans.ca . 2020-02-19 . www.macleans.ca.