Tom Corson Explained

Tom Corson
Birth Name:Thomas Charles Corson
Birth Place:Seattle, Washington
Nationality:American
Alma Mater:University of California, Los Angeles
Occupation:Record executive, co-chairman and COO of Warner Records
Years Active:1985-present
Boards:Inaugural chair, UCLA School of Music Business, board of advisors
TJ Martell Foundation
City of Hope Music and Entertainment Industry Executive Board

Tom Corson is an American record executive. He is the co-chairman and chief operating officer of Warner Records, a position he has held since January 2018.[1] He was previously the president and chief operating officer of RCA Records.[2] [3] [4]

Early life and education

Corson was born and grew up in Seattle, Washington. He moved to Los Angeles in 1978 to attend UCLA. He interned at IRS Records during his junior and senior year, and graduated from UCLA in 1982 with a BA in business/economics.[5]

Career

1985-1990: IRS Records, A&M Records

Following his graduation, IRS hired Corson as director of West Coast sales; in 1985, he was named director of West Coast promotion.[6] At IRS—a "giant of the post-punk era"—he worked with artists including the Go Go's, R.E.M., the English Beat and General Public.[7] [8] In 1985, Corson moved to A&M Records to become the executive assistant to the label's president, Gil Friesen. As Friesen's executive assistant, Corson performed roles in special projects, product management, international marketing, marketing, and A&R at the label. He was named vice president of marketing in 1989. At A&M, Corson was recognized for his role in the success of artists including Soundgarden, Simple Minds, and UB40.[9] [10]

1990-1999: Capitol Records, Columbia Records

Corson was hired by Capitol Records as vice president of international in 1990, and was promoted to senior vice president of domestic marketing in 1993. He oversaw the global campaigns for MC Hammer's two Capitol releases, Please Hammer, Don't Hurt 'Em and Too Legit to Quit, which together sold more than 17 million copies worldwide. He also worked closely with Radiohead, who released their major label debut, Pablo Honey, in 1993.[11] and orchestrated the marketing campaigns for Mazzy Star and the Frank Sinatra Duets album, among others.

In January 1996, Corson was named senior vice president of marketing for Columbia Records and moved from Los Angeles to Columbia's headquarters in New York City.[12] During Corson's tenure, Columbia's market share increased,[13] with hit records in multiple genres including pop (Train), rock (System of a Down) and Latin music (Ricky Martin) in addition to soundtrack releases such as Armageddon and Men in Black. Corson left Columbia in December 1999 to accept a position as senior vice president of worldwide marketing at Arista Records.[14]

1999-2007: J Records, Arista, RCA Music Group

After an industry outcry when parent company BMG ousted Arista founder and CEO Clive Davis from the label in 2000, BMG invested $150 million to launch J Records, a joint venture with Davis.[15] An "instant major," Davis hired Corson as executive vice president of worldwide marketing.[16] [17] J was a success from the start, with the label's inaugural release, Alicia Keys' Songs in A Minor, selling over 12,000,000 records worldwide.[18] [19] That same year, O-Town's self-titled debut achieved multi-platinum sales; Inside Magazine called its marketing plan "one of the most elaborate star-making campaigns of the modern media age."[20] J Records dominated the charts during its three-year existence as a standalone label, releasing hit records by artists including Jamie Foxx, Jennifer Hudson, Alicia Keys, Pearl Jam, and the winners from the American Idol franchise. Rod Stewart's Great American Songbook releases became the biggest-selling ongoing series of new music recordings in history,[21] and Luther Vandross had the first #1 record of his career, Dance With My Father.[22]

In 2002, BMG bought a majority stake in J and folded it into the RCA Music Group—which also included Arista—and appointed Davis president and CEO. Corson was named executive vice president and GM of Arista/J in 2004; there, he oversaw releases from Dido, Whitney Houston and Santana, among others.[23] In 2007, Corson was appointed executive vice president and GM of RCA Records. He held a central role in restructuring the company in the wake of a series of mergers.[24] [25]

2007-2017: RCA Records

In 2007, Corson was appointed executive vice president and GM of RCA Records. He held a central role in restructuring the company in the wake of a series of mergers.

In 2011, he was promoted to president and COO of RCA Records by Doug Morris, the CEO of parent company Sony Music Entertainment.[26] [27] He was noted for his role[28] in the success of artists including A$AP Rocky, Kelly Clarkson, Miley Cyrus, Foo Fighters, Jennifer Hudson, Dave Matthews Band, Kesha, Kings of Leon, Miguel, P!nk, and Justin Timberlake.[29] [30]

2017-present: Warner Records

Corson was named co-chairman and COO of Warner Records in December 2017, and led the transition from Warner Bros. Records to Warner Records with Aaron Bay-Schuck, Warner's CEO.[31] He has worked closely with Andra Day—he executive produced the Academy and Golden Globe-nominated soundtrack for The United States Vs. Billie Holiday—and oversaw the release of albums and singles by Dua Lipa, Saweetie, Bebe Rexha, Josh Groban, The Black Keys and Michael Bublé, among others.[32] [33] [34]

Corson was an executive producer of the 2021 documentary Tom Petty, Somewhere You Feel Free: The Making of Wildflowers. The film won a Producers Guild Award in 2022.[35]

Recognition

Corson appeared on the Billboard "Power 100" every year from 2012-2024.[36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] He appeared on the Billboard Country Power Players list in 2024. [47]

In 2015, Corson was the keynote speaker at the Harvard Business School's Entertainment and Media Conference.[48]

In June 2016, with Peter Edge, the CEO and chairman of RCA, Corson eceived the UJA Music Visionary of the Year award.[49] [50]

In 2020, he was named inaugural chair of the board of advisors for the UCLA School of Music Business, the first music school within the University of California system.[51] He was the honoree of Saban Community Clinic's 29th Annual Golf Classic in 2022. [52] In June 2023, Corson received the TJ Martell Foundation Lifetime Music Industry Award at its New York Gala.[53]

Corson is the vice chairman of the executive committee of the board of directors for the TJ Martell Foundation [54] and a member of the Music and Entertainment Industry Board for City of Hope. [55]

Selected discography/videography

Year Album Artist Credit
2021 Tom Petty, Somewhere You Feel Free (documentary)Executive producer[56]
2021 The United States Vs. Billie Holiday, Music from the Motion Picture Andra Day Executive producer
2018 Not So Silent Night (TV special)Pentatonix Producer
2016 A Grammy Salute to Whitney Houston Various artists Producer
A Pentatonix Christmas Special (TV special) Pentatonix Producer
2014 De Corazon (HBO Documentary) Santana Executive producer
2013 " (TV series) Ke$haExecutive producer
2012 We Will Always Love You: A Grammy Salute to Whitney Houston Whitney Houston Producer
Kid Star USA (Television show) Various artists Executive producer[57]
2011 Majors and Minors (TV series) Various artists Executive producer
2010 Santana - Making of Guitar Heaven: The Greatest Guitar Classics of All Time Santana Producer
2004 One Night Only! Rod Stewart Live at Royal Albert Hall (DVD) Rod Stewart Executive producer
2003 (DVD) Rod Stewart Executive producer
2001 O-Town: Live From New York O-Town Executive producer
[58]

External links

Notes and References

  1. News: Warner Bros. Records Sets Start Date for Incoming Co-Chairman/COO Tom Corson. Halperin. Shirley. 2017-12-05. Variety. 2018-01-22. en-US.
  2. Web site: Morris. Christopher. Edge, Corson promoted at RCA. August 8, 2011. Variety. 10 March 2014.
  3. Web site: Ed Christman. Andrew Hammp. Q4 Label Special: RCA's Tom Corson and Peter Edge on Miley, Britney & JT, the Adult Xmas Market, 'Focusing on Hip-Hop & Rock'. October 22, 2013. Billboard. 14 March 2014.
  4. Web site: Halperin. Shirley. RCA Records' Peter Edge and Tom Corson on Why the Label Downsized and its Place in Sony's Big Picture. October 7, 2011. Hollywood Reporter. 13 March 2014.
  5. Web site: Aswad. Shirley Halperin,Jem. Halperin. Shirley. Aswad. Jem. 2017-09-26. Tom Corson to Leave RCA for Warner Bros. Records. 2021-10-07. Variety. en-US.
  6. Book: Billboard Staff. Executive Turntable. July 13, 1985. Billboard. 10 March 2014.
  7. '80s Giant I.R.S. Records Arrives on iTunes. WIRED. 2018-06-30. en-US.
  8. Web site: Erlewine. Steven Thomas. On the Charts: I.R.S. Records 1979-1994. 2014. All Music. 12 March 2014.
  9. Web site: Goldstein. Patrick. Pop Eye. April 29, 1990. Los Angeles Times. 11 March 2014.
  10. News: Aswad. Jem. RCA Chiefs Peter Edge and Tom Corson on Signing Zayn Malik and Enrique Iglesias -- and Being Blissfully Unaware of Miley Cyrus' VMA Plans. 5 October 2015. Billboard. August 28, 2015.
  11. Web site: Bessman. Jim. Radiohead. (international success) (Brits Around the World: The British Abroad). February 25, 1994. Billboard. 11 March 2014.
  12. Web site: LA Times Staff. Company Town: Executive Suite. June 25, 1996. Los Angeles Times. 12 March 2014.
  13. Web site: Goldstein. Patrick. Sony Music Has Upbeat Tune as Label Turns Around. February 23, 1998. Wall Street Journal. 12 March 2014.
  14. News: Hochman. Steve. Blame It on Rio: Labels Fear Leaks Via MP3. 12 May 2014. Los Angeles Times. June 18, 2000.
  15. Web site: Holson. Laura M.. MEDIA; Music Promoter Stages Encore Amid Problems For Big Labels. February 18, 2002. New York Times. 13 March 2014.
  16. Web site: DAVIS LOYALISTS SHOWN THE DOOR. October 16, 2000. Hits. 14 March 2014.
  17. Web site: Furman. Phyllis. DAVIS SEES SINGLES SPIN Clive makes oldie a goody. June 30, 2003. New York Daily News. 13 March 2014.
  18. Web site: Alicia Keys Biography. 2014. Starpulse. 14 March 2014.
  19. Web site: Mitchell. Gail. Alicia's Keys To Success. November 6, 2007. Billboard. 14 March 2014.
  20. Web site: Cohen. Warren. O-Town: Building the Perfect Boy Band. January 31, 2002. Inside. 14 March 2014.
  21. Web site: Sciaretto. Amy. Rod Stewart to Release Fifth Volume of "The Great American Songbook". October 18, 2010. ArtistDirect. 14 March 2014.
  22. Book: Davis, Clive. The Soundtrack of My Life. February 2013. Simon and Schuster. New York. 978-1476714783. 469.
  23. Web site: 2007-06-02. New way to tout tunes. 2021-10-08. Crain's New York Business. en.
  24. Web site: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more! . FMQB . 20 October 2011 . 8 November 2011 . https://web.archive.org/web/20111108044953/http://www.fmqb.com/article.asp?id=2268707 . dead .
  25. Web site: RCA Lays Off 20 Staffers Amid Restructuring: Sources . Billboard.biz . 23 August 2011 . 20 October 2011 . 20 October 2011 . https://web.archive.org/web/20111020193531/http://www.billboard.biz/bbbiz/industry/record-labels/rca-lays-off-20-staffers-amid-restructuring-1005325702.story . dead .
  26. News: Sisario. Ben. Morris Quickly Makes His Mark at Sony Music. 10 May 2014. New York Times. August 8, 2011.
  27. Web site: Barker. Andrew. Label the New RCA A Success. February 7, 2013. Variety. 11 April 2014.
  28. Web site: EDGE CEO, CORSON PRESIDENT/ COO AT RCA MUSIC GROUP. 2021-10-11. HITS Daily Double. en.
  29. Web site: Peter Edge Named CEO of Sony's RCA Music Group. August 8, 2011. hollywoodreporter.com. November 6, 2017.
  30. Web site: 2018-02-14. Tom Corson-led Warner Bros signs US rapper Saweetie. 2021-10-08. Music Business Worldwide. en-US.
  31. Aaron Bay-Schuck and Tom Corson Will Take Over Warner Bros. Records, Cameron Strang to Step Down. Billboard. 2018-01-22.
  32. Web site: 2019-11-07. 'Warner Records cares about having the right artists, not having the most artists.'. 2021-10-08. Music Business Worldwide. en-US.
  33. Ingham. Tim. 2020-04-06. Why Warner Records Is Still Releasing Big Albums Amid COVID-19 Lockdown. 2021-10-07. Rolling Stone. en-US.
  34. No. 24: Tom Corson Power 100. 2021-10-08. Billboard. en.
  35. Grein . Paul . 2022-03-20 . 'CODA' & Docs About The Beatles & Tom Petty Win 2022 PGA Awards (Full Winners List) . 2022-03-22 . Billboard . en-US.
  36. Karp . Hannah . 2024-01-31 . Billboard 2024 Power 100 List Revealed . 2024-02-02 . Billboard . en-US.
  37. No. 32: Aaron Bay-Schuck & Tom Corson Power 100 . 2019-03-19 . Billboard.
  38. No. 24: Tom Corson Power 100 . Billboard . 2018-06-30.
  39. February 9, 2017 . Power 100 2017 . Billboard . 10 March 2017.
  40. Web site: Ruano . Fernie . April 23, 2014 . Latin Conference World Cup Q&A: Carlos Vives, David Correy, RCA's Tom Corson & More . 10 May 2014 . Billboard Biz.
  41. Web site: Mitchell . Gail . January 1, 2014 . Peter Edge & Tom Corson: The 2014 Billboard Power 100 . 13 March 2014 . Billboard.
  42. Web site: Mitchell . Gail . February 2, 2013 . Billboard Power 100: Peter Edge and Tom Corson . 13 March 2014 . Billboard.
  43. Web site: February 5, 2015 . Billboard Power 100 2015 . 2 May 2015 . billboard.com . Billboard.
  44. DiGiacomo . Frank . 2023-02-02 . Billboard's 2023 Power 100: Executives List Revealed . 2023-05-25 . Billboard . en-US.
  45. News: Globe Staff . January 29, 2015 . Thursday's business agenda . Boston Globe . 3 February 2015.
  46. Billboard Staff . February 12, 2016 . Power 100: 2016 . Billboard . 13 February 2016.
  47. Karp . Hannah . 2024-05-09 . Country Power Players: Billboard's 2024 List Revealed . 2024-05-09 . Billboard . en-US.
  48. Web site: 2017-10-03 . It's official: Aaron Bay-Schuck and Tom Corson are taking over at Warner Bros . 2024-05-09 . Music Business Worldwide . en-US.
  49. Aswad. Jem. Alicia Keys, Elle King & Jack Antonoff Honor RCA Chiefs Peter Edge & Tom Corson at UJA Luncheon. 18 July 2016. Billboard. June 17, 2016.
  50. Web site: Music Visionary of the Year. ujafedney.ot. UJA. 19 July 2016.
  51. Web site: Tom Corson. 2021-10-08. The UCLA Herb Alpert School of Music. en-US.
  52. Web site: WARNER RAISES GREEN ON THE GREEN . 2024-05-09 . HITS Daily Double . en.
  53. Web site: T.J. MARTELL FOUNDATION UNVEILS GALA HONOREES . 2023-06-07 . HITS Daily Double . en.
  54. Web site: Board of Trustees T.J. Martell Foundation . 2024-05-09 . www.tjmartell.org . en.
  55. Web site: Music, Film and Entertainment Industry Group Executive Board . May 9, 2024 . City of Hope.
  56. Web site: Linden. Sheri. 2021-03-18. 'Tom Petty, Somewhere You Feel Free': Film Review SXSW 2021. 2021-10-11. The Hollywood Reporter. en-US.
  57. News: Rosman. Katherine. 2012-08-02. Inside the Hit Factory for Kids. en-US. Wall Street Journal. 2021-10-13. 0099-9660.
  58. Web site: Tom Corson at All Music Guide. All Music. 12 May 2014.