Tolaram Group Explained

Tolaram Group
Hq Location Country:Singapore

Tolaram Group is a holding company headquartered in Singapore with diversified business interests in consumer goods, fintech, infrastructure and industrials.[1] It has a presence across Asia, Africa, Europe and South America.[2]

History

Tolaram Group origins can be traced to the textile trade of Khanchand Vaswani, a Sindhi businessman, who established a shop in Malang, East Java, Indonesia in 1948.[3] The business subsequently expanded into textile manufacturing and distributing consumer goods. Tolaram relocated its headquarters to Singapore in 1975[4] and began exporting to Africa in the late 70s.

Consumer goods

In 1988, Tolaram Group began exporting to Nigeria instant noodles manufactured by Indofoods of the Salim Group of Indonesia and Maggi of the Nestlé brought by Indofood as well as its joint venture in Indonesia.[5] The product was new to Nigeria and Tolaram's management desire was to market the brand, obtain significant following and attain market leadership. Further investments were made in the country when the group absorbed the haulage business of Blackwood Hodge integrating it with its Indomie enterprise to deliver supplies to wholesalers.[6] Indomie instant noodles gradually thrived in the Nigerian market, significant growth was achieved after the return of democracy in 1999 and the brand soon came to dominate the market.[7]

In 1995, concern shifted towards local manufacturing of its key brand and a noodles plant was constructed which began operations in 1996. To support the plant and ensure performance, it integrated many parts of its operations with additional investments in energy supply, and expansion of its logistic and distribution network.[8] Multipro Limited was also established in 1997 to distribute various products including the company's brands.

Tolaram Group entered into a venture between its Multipro brand and Kellogg's Corporation in 2015 to produce and market Kellogg's food products in Nigeria.[9] Another joint venture with Arla Group was established to market and distribute Dano products in Nigeria. Tolaram's MCPL has also partnered with Cadbury Nigeria Plc. to jointly co-promote of Bournvita & Indomie products in a short term promo.[10] [11]

In 2019–2020, Tolaram Group made a joint venture again with Colgate Palmolive as Colgate Palmolive Tolaram to produce and distribute Colgate toothpaste and also to distribute Kimberly-Clark products, Huggies and Kotex products.[12] In 2024, Tolaram acquired a 58% stake in Guinness' Nigeria business from Diageo.[13]

Fintech

Tolaram Group holds significant equity in Amar Bank, Indonesia's first digital bank.[14] The institution encourages digital transactions through its microloans platform,[15] Tunaiku, and cloud-based mobile-only digital banking app,[16] Senyumku. Tolaram has also invested in Click Cash,[17] a digital-lending platform in Brazil and Income, a P2P loans platform in Estonia.

Infrastructure

In 2019, it was announced Tolaram Group is developing Nigeria's first privately owned free trade zone with an integrated deep-sea port in the Lekki area of Lagos.[18] Lekki Port is Nigeria's single largest private infrastructure investment.[19] The port is expected to have an aggregate impact of approximately US$361b on the Nigerian economy over the 45-year concession period.[20]

Industrials

Tolaram Group acquired in 1995 from the government of Estonia a paper mill that was bankrupt at the time of purchase. It was renamed Horizon Pulp and Paper Mill[21] and is the only producer of sack kraft paper in the Baltics.[22] In 2018, Horizon inaugurated a new combined heat and power plant (CHP) that cover the mill's energy needs and is part of an environment-centric investment program. Horizon] exports to Europe, Asia, Africa and the Middle East.[23]

Subsidiaries

Trade NameBusiness activity/main locationBrands
DUFIL Prima Foods Plc[24] Consumer goods joint venture with Salim Group/West AfricaIndomie instant noodle, Minimie Noodles & Chin Chin, Power Pasta, Pure Flour
Multipro Consumer Products Limited[25] Distribution/West AfricaPower Oil, Emperor Oil, Kimberly-Clark, Huggies, Kotex
Colgate Pamolive Tolaram[26] Consumer goods joint venture with Colgate Palmolive/West AfricaHypo, Colgate
Lagos Free Trade Zone CompanyFTZ/Lagos
Lekki Port LFTZ EnterprisePort services/Lagos
TG ArlaConsumer goods joint venture with Arla/West AfricaDano milk
Tolaram Nutri Beverages LtdConsumer goods/West AfricaGoodlife Magik juices
Kellogg Tolaram Nigeria PlcConsumer goods joint venture with Kellogg's/West AfricaCorn Flakes, Munch It, Go Grains, Coco Pops, Pringles
Horizon Pulp & Paper, Kehra Harju countyconsumer goods/EstoniaHorizon products
Amar BankFinance
Textile, Fibre, Interior, BeautyNobel Carpets & Rugs/ Lush Hair
Addmie Nutrition LtdAddmie Noodlemate

References

  1. Web site: Tolaram Group – Bloomberg . www.bloomberg.com . Bloomberg . 27 February 2022.
  2. Web site: Our Businesses. 2021-11-15. Tolaram. en-US.
  3. News: Bloomberg . Klaus Wille & Pei Yi Mak . How to turn a family shop into a $1.8 billion multinational . 27 February 2022 . mint . 12 October 2018 . en.
  4. Web site: Our Journey. 2021-11-15. Tolaram. en-US.
  5. Web site: How one company defied the odds and is grossing almost $1 billion in revenue… in Nigeria .
  6. Web site: Page 1. www.tabla.com.sg. 2020-02-10.
  7. Web site: How Indomie Became Insanely Popular in Nigeria. Wargadiredja. Arzia Tivany. 2017-04-24. Vice. en. 2020-02-10.
  8. Book: Christensen, Clayton M.. Harper Business. The prosperity paradox. 978-0-06-285183-3. First. New York, NY. 79–93. 1082518619. 2019-01-15.
  9. Web site: Page 1. www.tabla.com.sg. 2020-02-10.
  10. Web site: Arla boosts West African 'distribution backbone' with JVs in Nigeria and Senegal. dairyreporter.com. dairyreporter.com. en-GB. 2020-02-10.
  11. Web site: thenationonlineng.net . Cadbury, Tolaram launch yuletide promo . 2022-02-23 . thenationonlineng.net . en-GB.
  12. Web site: Colgate Palmolive Partners With Tolaram Group To Bring Innovative Oral Care Options To Nigeria. globalcosmeticsnews.com. globalcosmeticsnews.com. en-GB. 2022-02-23.
  13. News: The Singaporean firm betting on Nigeria amid multinationals’ ‘exodus’ . 28 June 2024 . Financial Times . 19 June 2024.
  14. Web site: DiBiasio. Jame. 2021-05-24. Indonesia's Bank Amar relies on head start to see off rivals. 2021-11-18. Digital Finance. en-US.
  15. Web site: Tunaiku Eyeing SMEs Engaged in Online Sales. 2021-11-18. Jakarta Globe.
  16. Web site: 2020-07-03. Indonesia's Amar Bank taps Google Cloud for launch of smart phone bank. 2021-11-18. Finextra Research. en.
  17. Web site: Morcote Holdings Our Investments. 2021-11-18. Morcote Investments. en.
  18. News: Munshi. Neil. Noodle maker plans busiest port in west Africa. October 21, 2019. 2020-02-10.
  19. Web site: 2013-12-08. Infrastructure upgrades: Port facilities will be given a boost to expand transit shipment, increase volumes and limit evasion. 2021-11-17. Oxford Business Group. en.
  20. Web site: Adeleye. Adeyemo. The Port. 2021-11-17. Lekkiport. en-US.
  21. Web site: Kehra Pulp & Paper Mill – Kehra. 2021-11-16. wikimapia.org. en.
  22. Web site: Horizon Pulp & Paper inaugurates new CHP plant at its Kehra mill in Estonia RISI Technology Channels. 2021-11-16. technology.risiinfo.com.
  23. Web site: Horizon. 2021-11-16. Horizon.
  24. Web site: Dufil Prima Foods- About Us . Dufil Prima Foods . 21 November 2021.
  25. Web site: Our Businesses. 2022-02-22. Tolaram. en-US.
  26. Web site: Our Businesses. 2022-02-22. Tolaram. en-US.