Toffifee Explained

Toffifee
Type:Confectionery
Currentowner:August Storck KG
Origin:Germany
Introduced:1973
Markets:Worldwide
Tagline:"...there's so much fun in Toffifee!"

Toffifee (known in the United States as Toffifay) is a German brand of caramel candies, owned by the Berlin-based German company August Storck KG. Toffifee are caramel cups containing nougat, caramel and a hazelnut, topped with a chocolate button.[1] They are sold in 4, 12, 15, 24, 30, 48 and 96 piece boxes.

First sold in West Germany in 1973, Toffifee were marketed as a product "for the whole family". By 2016, Toffifee were being sold in over 100 countries. In the United States, Toffifee is marketed with an alternative spelling of "Toffifay" and a white package design. Elsewhere in the world, including in Canada and Europe, the brand retains its original spelling and brown box design.[2]

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Notes and References

  1. http://www.toffifee.com/about-toffifee "A smart shell with a rich inside"
  2. Web site: Storck makes big US push with Toffifay. confectionerynews.com. 9 February 2017. 31 December 2018. 22 December 2019. https://web.archive.org/web/20191222064827/https://www.confectionerynews.com/Article/2017/02/09/Storck-makes-big-US-push-with-Toffifay. live.