| Toddy | |
| Producttype: | Chocolate flavored milk, chocolate chip cookies |
| Currentowner: | PepsiCo |
| Country: | U.S. |
Toddy is a brand of products owned and manufactured by PepsiCo.[1] As of today, it is mainly marketed and sold in Argentina, Brazil and Venezuela,[2] but in the 1950s-1960s it was sold as a canned beverage and marketed towards residents of the United States, especially at drive-in movie theaters where it was advertised with the cartoon mascot "Rodeo Joe".[3]
Having originated as a chocolate-flavored milk, the Toddy products range then extended to chocolate chip cookies
Roots to the creation of the brand can be traced to the United States in 1919, when James William Rudhard (b. 1891), invested $30 to start its own business. Being convinced that malt-based food would change the future of food industry, Rudhard developed a formula to create a "drinkable food". The second aspect Rudhard took into account was that this preparation could be consumed hot or cold. In this way, sales were assured, both in summer and winter. After about three years of experiments, Rudhard developed a drink with milk and chocolate as main ingredients.[4] [5] [6] It was launched in 1982,[7] with children as the target audience. The drink is more well-known than the traditional Toddy, and is distributed in packages of 200 ml. It has a mascot of the same name that is a cartoony box with arms, legs and face.