| Todd Davis | |
| Birth Name: | Richard Todd Davis |
| Birth Place: | South Carolina |
| Nationality: | American |
| Alma Mater: | Baylor University |
| Occupation: | Cofounder, chairman, and CEO |
| Known For: | LifeLock |
Richard Todd Davis, also known as Todd Davis,[1] is the cofounder of LifeLock, an American identity theft protection company based in Tempe, Arizona,[2] [3] that became a subsidiary of Symantec in 2019.
Davis received his Bachelor of Business Administration in entrepreneurship and management from Baylor University in 1990.[4] [5]
After graduating from Baylor, Davis served on executive management teams of several technology startups. He joined Dell in 1992, where he signed clients such as 3M.[6] Davis became a member of the President's Elite Circle and received the Dell Vision Award while with the company.[7] In 2002 Davis started his own business, Marketing Champions, where he served as CEO and worked with teams from NASCAR and the Indy Racing League (now known as the IndyCar Series).[5] [8] [9]
In 2005 Davis and Robert Maynard Jr. cofounded LifeLock,[10] a personal fraud protection company.[11] Davis served as CEO of LifeLock since its founding. As part of a marketing campaign to promote his company's credit monitoring services, Davis posted his social security number[12] (457-55-5462) on billboards and commercials. As a result, he was a victim of at least 13 cases of identity theft between 2007 and 2008, belying LifeLock's claims that its services protect consumers against identity theft and fraud.[13] The Federal Trade Commission imposed a $12 million penalty on the company for deceptive advertising, likening Davis and LifeLock marketers to "con artists."[14]
In 2010 the company ranked eighth on Inc.'s 500 list.[15] In 2012 Davis took the company public. By 2014 LifeLock had over 3 million subscribers and 700 employees.[16]
In January 2016 Davis resigned as CEO of LifeLock; he became executive vice chairman of the Board of Directors on March 1, 2016. LifeLock became NortonLifeLock in February 2017.[17]
Davis is a regular speaker at conferences and other events. In April 2013 he was a speaker at the Startup America Summit in Phoenix, Arizona,[18] the Silicon Desert December Meetup, and the company also presented a free Identity Theft Summit for local law enforcement officials in Arizona.[19] Davis presented at the 2014 South by Southwest Online Privacy: Nuclear Meltdown or NextGen Fuel discussions. He was selected to speak at the 2014 Global Ethics Summit,[20] and participated in the 2014 Inside the Reporter's Notebook event for the Phoenix Business Journal.[16]
Davis has contributed to Forbes and HuffPost (formerly The Huffington Post) with identity theft protection advice for individuals.[21] [22]
Davis, through LifeLock, contributes to Conquer Paralysis Now and serves on the board of directors.[6] The foundation, founded in 2001, works to find a cure for paralysis.[23] He is an honorary advisor of the National Organization for Victim Assistance as well as an honorary board member for BioAccel. He is also on the board of directors for the Boys & Girls Club of Greater Phoenix.[24] [25]
Davis won the Ernst & Young Entrepreneur of the Year for Top Emerging Company for Orange County and Desert Cities in 2009.[26] He was also awarded CRM Magazines Service Elite Award, the Arizona Business Leadership Association's Leadership Award, and listed in Arizona Business Journals 25 Most Admired CEOs in 2009.[7] [27]