Tira (cosmetics) explained

Tira
Type:Private
Founder:Isha Ambani
Hq Location City:Mumbai, India
Area Served:India
Key People:Isha Ambani (executive director)
Num Employees:200+ (2023)
Parent:Reliance Retail

Tira is an omnichannel beauty retail platform,[1] [2] owned by Reliance Retail, a subsidiary of Reliance Industries.[3] It is headed by Isha Ambani, who serves as the executive director and is the daughter of Mukesh Ambani.[4] [5] [6]

History

In October 2022, Business Standard reported that Reliance Retail was planning to launch a beauty platform under the name ‘Tira Beauty’.[7] [8] The name tira was inspired by the goddess Rati, who symbolizes love, passion and beauty.[9]

In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a 4,300 sq ft store at Jio World Drive in Mumbai.[10] The app became operational in over 100 cities.[1] [11]

In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail.[12] [13] Tira later added stores in Bangalore, Pune,[14] Mumbai, New Delhi, Hyderabad, and Chennai.[15]

Campaign

Tira launched its first campaign, titled 'For Every You,' with Kareena Kapoor Khan, Kiara Advani, and Suhana Khan.[16]

See also

Notes and References

  1. Web site: Dhanrajani . Rachna Manojkumar . 2023-04-13 . How is Reliance's beauty platform Tira different from Nykaa? . 2024-03-12 . Business Today . en.
  2. Web site: Bhatia . Vinita . 1 May 2023 . Outlook Business . 2024-03-12 . Outlook Business.
  3. News: Ambani's Reliance partners Sephora for India in latest beauty push . Reuters.
  4. Web site: 2023-09-17 . With the launch of Reliance' beauty brand 'Tira', here's all about Isha Ambani's leadership role; know how she is breaking the gender gap and spearheading Reliance's success . 2024-03-12 . Financialexpress . en.
  5. Web site: Shashidhar . Ajit . 2023-06-02 . After Tira, Reliance is piloting Blush Lace, a beauty-cum-lingerie format for masses . 2024-03-12 . www.fortuneindia.com . en.
  6. Web site: Sampath . Vineetha . 2023-04-13 . Reliance's Tira is unlikely to outshine Nykaa, at least for now . 2024-03-12 . mint . en.
  7. News: Arvind Fashions to sell Sephora retail division to Reliance for Rs 99.02 cr . Business Standard.
  8. Web site: 2023-04-06 . Reliance Retail in beauty, personal care biz with Tira . 2024-03-12 . mint . en.
  9. Web site: 2023-04-05 . Reliance Retail launches omni-channel beauty retail platform Tira for beauty products . 2024-04-10 . CNBCTV18 . en.
  10. News: 2023-04-18 . Reliance Retail takes on Nykaa, launches omni-channel beauty product platform Tira . 2024-03-12 . The Economic Times . 0013-0389.
  11. Web site: Krishnan . Janaki . 2023-04-05 . Reliance Retail launches first beauty store Tira in Mumbai, plans to expand across 100 cities . 2024-03-12 . BusinessLine . en.
  12. Web site: Sen . Sesa . 2023-09-18 . Korean Cosmetics Giant Amorepacific Partners With Reliance's Tira For Expansion . 2024-03-12 . NDTV Profit . en.
  13. Web site: 2023-04-18 . How Reliance-owned beauty retail platform Tira competing with rival brands, ET NOW explains . 2024-03-12 . The Economic Times . en.
  14. Web site: Sarkar . Gargi . 2023-05-06 . How Reliance's Tira Could Snatch Nykaa's Beauty Crown In India . 2024-03-12 . Inc42 Media . en.
  15. Web site: Anupam . Suprita . 2023-07-25 . Nykaa Faces Uphill Beauty Battle: Can It Fight Off Tata CLiQ And Reliance Tira? . 2024-03-12 . Inc42 Media . en.
  16. Web site: 2023-09-01 . As Tira Beauty announces Kareena Kapoor Khan, Kiara Advani, and Suhana Khan as the faces of their latest campaign, Vogue chats with the trio . 2024-03-12 . Vogue India . en-IN.

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