NCT 2018 Empathy explained

NCT 2018 Empathy
Type:studio
Artist:NCT
Cover:NCT 2018 Empathy Album Cover.jpg
Recorded:2016–2018
Studio:SM Studios, Seoul, South Korea
Length:44:39
Producer:

NCT 2018 Empathy (stylized in uppercase) is the debut studio album by South Korean Boy band NCT, an unlimited group project under the management of SM Entertainment. Containing a total of fourteen tracks with twelve of which were released as singles from 2016 to 2018, the album marked the first group release with eighteen members from three different units participating at the time, while being the first release to officially introduce three new members Kun, Jungwoo and Lucas.[1] With the group's label founder Lee Soo-man serving as the executive producer, composition and production for the album was contributed by Matt Schwartz, Tommy $trate, The Stereotypes, Timothy 'Bos' Bullock, Deez, Yoo Young-jin, Ryan S. Jhun, MZMC, Adrian McKinnon, Shin Hyuk, Josh Cumbee, Andrew Choi, Sara Forsberg, LDN Noise, and others. It was released on March 14, 2018, by SM Entertainment and iriver Inc along with the album's fourth single "Touch" by the Seoul-based unit NCT 127 and "Black on Black", the first single featuring all eighteen members of the group at that time.[2]

Upon its release, NCT 2018 Empathy received mixed to positive reviews from music critics over its "compiled" tracklist and the overall solidity. The album also attained commercial success domestically, peaking at number two on the Gaon Album Chart and became the group's first release to receive a Platinum KMCA certification following its introduction in 2018. It also experienced international success, peaking at number five on the Billboard World Albums while becoming the first NCT release to appear on other European charts. As of 2022, the album has achieved a cumulative sales of over 636,055 physical copies.

Background

Following the announcement and introduction to the group's debut earlier in January 2016 by founder Lee Soo-man, a total of three sub-units debuted subsequently in the same year.[3] The first sub-unit was NCT U, a rotational sub-unit with different members participating accordingly to the unit's music release which, at the time, saw the first appearance from member Taeil, Taeyong, Doyoung, Ten, Jaehyun and Mark. They eventually debuted with a double digital single, containing "The 7th Sense" with the latter five members and "Without You", which were performed by member Taeil, Doyoung and Jaehyun.[4] [5] The label then introduced NCT 127, the Seoul-based unit with number "127" representing the longitude coordinate of South Korea's capital on July 1 with seven members for its initial line-up: Taeil, Taeyong, Yuta, Jaehyun, Winwin, Mark, and Haechan.[6] Following the label's announcement on December 27, 2016, member Doyoung and then-SR15B member Johnny officially joined the unit, marking with the unit's sophomore extended play later in January 2017.[7] On August 18, SM Entertainment announced that the third unit would be NCT Dream, the teen-aged unit which consists of seven members: Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, and Jisung.[8] By the end of 2016, fifteen members were introduced officially as part of the unlimited NCT brand. NCT 127 and NCT Dream then continued to promote actively throughout the following year with further releases.

In mid-January, SM Entertainment unveiled NCT 2018, a singular-year project involving all current members of NCT.[9] [10] Through the "NCT 2018 Yearbook #1" video on January 30, the label officially introduced new members Kun, Lucas, and Jungwoo to the current line-up of NCT.[11] Followed by a series of online documentary videos titled NCTmentary as part of the NCT 2018 project, the group shared "NCT Yearbook #2" video via their official YouTube channel on February 5.[12] [13] Prior to their official introduction, member Kun was featured on the Chinese version of "Without You" in April 2016, having performed live with NCT U. The label eventually revealed that the group would release their first large-scale project as a studio album the following day, with all eighteen members participated accordingly to their sub-unit and music project for NCT U.[14] [15]

Composition

NCT 2018 Empathy consists of fourteen tracks in total, including an instrumental intro and outro and one extended version of a new song. The album also includes five previously released songs for its latter half, namely "The 7th Sense", the Korean and Chinese versions of "Without You" and "Timeless" by NCT U, while "Dream in a Dream" is an English solo record by member Ten, which along with "Timeless" was originally part of the SM Station project. The new recording material includes "Boss", a future-bass hip-hop track with "heavy bass riffs" which is produced by Mike Daley, Mitchell Owens, Tiffany Fred, Patrick "J. Que" Smith and Yoo Young-jin. With co-writing contribution by member Taeyong and Mark, the song contains the message of how the modern society "needs true empathy" and the unit's aspiration to bring out such empathy. Seven members participated in recording the song: Taeyong, Doyoung, Winwin, Jaehyun, Jungwoo, Lucas and Mark.[16] It is followed by "Baby Don't Stop", an electro-hop, synth-pop track co-produced again by Yoo Young-jin with contribution from producer Matt Schwartz and Ryan S. Jhun. It possesses an "impressive" minimalist sonic composition with "addictive" drum and bass riff, expressing the sensation of an immediate love. It was also co-written by member Taeyong, whom performed the track along with member Ten as NCT U.[17] He also contributed lyrically to the third and final new NCT U record, titled "Yestoday". It was described as a "sorrowful" old-school hip-hop influenced track, with member Taeyong, Doyoung, Lucas and Mark rapping and singing about how "today will eventually become yesterday".[18]

Other new material for the album includes the tropical-house influenced "Touch" by NCT 127. Produced by production team LDN Noise, Deez and Adrian McKinnon, the song offers a "softer side" for the nine-member unit in comparison to their signature intense hip hop style.[19] In contrast, the teen-aged sub-unit NCT Dream also offers their "rebellious" side with the electro-hop bombast of "Go", featuring heavy hi-hats and snare lines that resembles more of a hip hop venture than the group's usual "youthful leanings" of their earlier discography.[20] The rap-centric "Black on Black" is a "booming" electro-dance production featuring roars and "highly distorted" vocals, which credited NCT 2018 as the performers though only the rap-line members (Taeyong, Mark, Lucas) participated in the recording of the song.[21]

Release and promotion

Distribution

NCT 2018 Empathy was released on March 14, 2018 by their native label SM Entertainment.[22] The release was done through many music portals, including MelOn (South Korea) and iTunes (internationally), with physical release provided on the same day as well.[23] The physical release contains two different versions, namely Reality and Dream with slightly difference on the package design and different group photo booklets.[24] The digital release also contains an extended version of the album's fifth single "Yestoday" by NCT U.

Singles

Featuring members Taeyong, Doyoung, Jaehyun, Winwin, Mark, Jungwoo and Lucas (with the latter two members being officially introduced for the first time), the NCT U-leading "Boss" was released as the album's lead single on February 18 with its music video.[25] It was the most successful release from the album, peaking at number 97 on the Gaon Digital Chart, number 80 on the Billboard K-Pop Hot 100 and number three on the Billboard World Digital Songs chart.[26] [27] [28] It was proceeded by the music video for "Baby Don't Stop", another NCT U single with member Taeyong and Ten on February 26, with both music videos sharing the same filming location at the Vernadsky National Library of Ukraine in Kyiv, Ukraine.[29] [30] The single peaked at number two on the Billboard World Digital Songs chart, tying with their 2016's release "The 7th Sense" as the unit's highest peak on the chart. The third single "Go" by NCT Dream was released on March 4 to moderate success, peaking at number eighteen on the Billboard World Digital Songs and number twenty-five on the Billboard K-Pop Hot 100, becoming the highest-charting release of NCT 2018 Empathy on the latter chart.[31]

In conjunction with the album release on March 13, the NCT 127-leading "Touch" was released as the fourth single on March 13.[32] It also attained moderate success, peaking at number fifty-four on the Billboard K-Pop Hot 100 and number eleven on the World Digital Songs chart. Two further singles were released later, including the old school hip-hop influenced "Yestoday" on April 1 with participation from member Taeyong, Doyoung, Mark and Lucas as the fifth single, and "Black on Black", the performance-assisted single by the whole group as the sixth and final single on April 18. The latter became the only single to feature all eighteen members, and subsequently the first to officially introduce Chinese member Kun.[33] [34] Neither of these singles charted in any native, nor the World Digital Songs component chart.

Live performances

Promotion for the album started with NCT U's "Boss" first television performance at M Countdown on February 22, followed by performances on Show Champion, Show! Music Core and Inkigayo.[35] Under the same unit, member Taeyong continued to promote with member Ten for "Baby Don't Stop" with live performances on M Countdown, Music Bank, Show! Music Core and Inkigayo starting from March 1.[36] NCT Dream then continued the pre-release promotion activities with "Go" from March 8 and "Touch" by NCT 127 starting from March 15.[37] [38] "Touch" later won the unit their first music show trophy at The Show on March 29, 2018, being the only release from the album to do so.[39]

Commercial performance

Prior to the album's release, NCT 2018 Empathy already achieved 203,000 pre-orders, eventually topped several iTunes country charts upon its release.[40] [41] The album then entered and peaked at number two on the Gaon Album Chart on the week of March 17, 2018, being held off the top position by Got7's Eyes on You.[42] It was the third best-selling album on the March 2018 issue of the monthly album chart, and subsequently the thirteen best-selling album on the year-end album chart, having sold a total of 330,335 physical copies.[43] [44] It was the first album by NCT to receive a Platinum certificate by KMCA since its introduction in the same year, which granted a Platinum certificate for every album release that achieved a cumulative sales of over 250,000 copies.[45]

Track listing

Adapted from Naver

Notes

Intro & Outro Songs

Credits

Charts

Weekly charts

!Chart (2018)!Peak
position
Dutch Albums (MegaCharts)[46] 190
French Download Albums (SNEP)[47] 76
Japanese Albums (Oricon)[48] 10
Japanese Hot Albums (Billboard)[49] 16
South Korean Albums (Gaon)[50] 2
UK Download Albums (OCC)[51] 68
US Top Heatseekers (Billboard)[52] 9
US Independent Albums (Billboard)[53] 29
US World Albums (Billboard)[54] 5

Year-end charts

Chart (2018)Position
South Korean Albums (Gaon)[55] 13
Chart (2019)Position
South Korean Albums (Gaon)[56] 93
Chart (2021)Position
South Korean Albums (Gaon)[57] 55

Sales

!Region!Sales
Japan (Oricon)13,554[58]
South Korea (Gaon)636,055[59]
United States (Billboard)1,000[60]

Accolades

Listicles

Critic/Publication! scope="col"
ListRank
IdolatorThe 10 Best K-Pop Albums Of 201810[61]
Refinery29The 12 Best K-Pop Albums of 20189[62]
Rolling Stone India10 Best K-pop Albums of 20189[63]

Release history

!Region!Date!Format!Label
South KoreaMarch 14, 2018
VariousS.M. Entertainment
JapanMarch 16, 2018

Notes and References

  1. News: [SBS Star] NCT Unveils 3 New Members; JUNGWOO, KUN and LUCAS!]. January 31, 2018. SBS NEWS. en-US. March 14, 2018. February 12, 2018. https://web.archive.org/web/20180212005329/https://news.sbs.co.kr/news/endPage.do?news_id=N1004599958&plink=SEARCH&cooper=SBSNEWSSEARCH. live.
  2. News: 네이버 뮤직 :: NCT 2018 EMPATHY - NCT. ko. March 17, 2018. May 24, 2020. https://web.archive.org/web/20200524082956/https://music.naver.com/album/index.nhn?albumId=2419777. live.
  3. Web site: S.M. Entertainment continues expansion with New Culture Technology. kpopherald.koreaherald.com. 2020-05-11. 2020-05-20. https://web.archive.org/web/20200520070323/http://kpopherald.koreaherald.com/view.php?ud=201602231707438293945_2. live.
  4. Web site: NCT U confirms lineup, set to unveil singles 'The 7th Sense,' 'Without You'. kpopherald.koreaherald.com. 2020-05-11. 2018-06-12. https://web.archive.org/web/20180612143554/http://kpopherald.koreaherald.com/view.php?ud=201604061758581112853_2. live.
  5. Web site: KPOP NEWS - NCT U′s Debut Performance to be Showcased in Korea and China Mwave. https://web.archive.org/web/20160819004806/http://mwave.interest.me/en/kpop-news/article/104324/nct-us-debut-performance-to-be-showcased-in-korea-and-china. dead. 2016-08-19. 2016-08-19. 2020-05-11.
  6. Web site: (UPDATE) #NCT127: SM Entertainment Unveils Members Of New NCT Sub-Unit. Hype. 4 July 2016 . February 12, 2018. February 12, 2018. https://web.archive.org/web/20180212142102/https://hype.my/2016/113666/nct127-sm-entertainment-unveils-members-of-new-nct-sub-unit/. live.
  7. Web site: NCT 127 to Make Comeback as 9 Member Group. December 27, 2016. Mwave.
  8. Web site: NCT DREAM, 데뷔곡 '츄잉검' 25일 '엠카'서 첫선. August 19, 2016. Naver. Star Money. ko. May 11, 2020. April 15, 2019. https://web.archive.org/web/20190415123451/https://entertain.naver.com/music/now/read?oid=108&aid=0002548916. live.
  9. Web site: [단독] NCT, 新 대형 프로젝트 컴백 시동…신곡 뮤비위해 출국]. January 15, 2018. Xports News. ko. May 12, 2020. January 22, 2018. https://web.archive.org/web/20180122072638/http://www.xportsnews.com/jenter/?ac=article_view&entry_id=933151&_REFERER=https%3A%2F%2Fsearch.daum.net%2Fsearch%3Fw%3Dnews%26nil_search%3Dbtn%26DA%3DNTB%26enc%3Dutf8%26cluster%3Dy%26cluster_page%3D1%26q%3DNCT. live.
  10. March 23, 2018. Three NCT Teams Debut on World Digital Song Sales Chart: Your Guide to Each One. Billboard. May 12, 2020. March 24, 2018. https://web.archive.org/web/20180324051936/https://www.billboard.com/articles/columns/k-town/8257671/nct-explained-empathy-album-world-digital-song-sales-chart-127-dream-u. live.
  11. Web site: NCT Unveils 3 New Members; JUNGWOO, KUN and LUCAS!. January 31, 2018. SBS News. March 14, 2018. February 12, 2018. https://web.archive.org/web/20180212005329/https://news.sbs.co.kr/news/endPage.do?news_id=N1004599958&plink=SEARCH&cooper=SBSNEWSSEARCH. live.
  12. Web site: NCT Yearbook #1. Melon. March 12, 2018. June 5, 2019. https://web.archive.org/web/20190605063640/https://vod.melon.com/video/detail2.htm?mvId=50179733&menuId=27040101. live.
  13. Web site: NCT Yearbook #2. Melon. March 12, 2018. June 5, 2019. https://web.archive.org/web/20190605063644/https://vod.melon.com/video/detail2.htm?mvId=50179734&menuId=27040101. live.
  14. Web site: [공식입장] "역대급 스케일"…NCT 2018, 14일 화정체육관 쇼케이스 개최]. OSEN. 2018-03-07. mosen.mt.co.kr. ko. 2020-05-11.
  15. Web site: NCT, 초대형 프로젝트 '2018 NCT'로 컴백…3월 앨범 발매(공식). February 6, 2018. Naver. March 12, 2018. February 6, 2018. https://web.archive.org/web/20180206101014/http://entertain.naver.com/now/read?oid%3D112%26aid%3D0003000241. live.
  16. Web site: NCT U 태용·도영· 정우, 'BOSS' 티저 공개..매력 만점. 2018-02-15. 스타뉴스. ko. 2020-05-11. 2020-05-25. https://web.archive.org/web/20200525033745/https://star.mt.co.kr/stview.php?no=2018021510301514397. live.
  17. Web site: NCT U, 태용x텐 Baby Dont Stop 뮤비, 27일 先공개 텐아시아. tenasia.hankyung.com. Digital. 2018-02-24. 텐아시아 연예뉴스. ko. 2020-05-11.
  18. Web site: NCT U, 'YESTODAY' 뮤직비디오 4월 2일 공개... 어제가 될 오늘. 2018-03-30. 제니스글로벌뉴스. ko. 2020-05-11. 2018-04-01. https://web.archive.org/web/20180401055536/http://www.zenithnews.com/news/articleView.html?idxno=111987. live.
  19. NCT 127's 'Touch' Video: Watch. 2018-03-13. Billboard. 2020-05-12. 2020-05-19. https://web.archive.org/web/20200519042521/https://www.billboard.com/articles/columns/k-town/8244839/nct-127-touch-video. live.
  20. NCT Dream Show Their Rebellious Side With 'Go' Music Video. 2018-03-05. Billboard. 2020-05-12. 2020-05-09. https://web.archive.org/web/20200509223559/https://www.billboard.com/articles/columns/hip-hop/8231620/nct-dream-rebellious-side-go-music-video. live.
  21. NCT 2018 Drops Beastly 'Black on Black' Performance Featuring All 18 Members. 2018-04-18. Billboard. 2020-05-12. 2020-05-19. https://web.archive.org/web/20200519000425/https://www.billboard.com/articles/columns/k-town/8347521/nct-2018-black-on-black-video. live.
  22. Web site: Global boy band project NCT on attack as full group. March 15, 2018. The Korea Herald. August 22, 2018. August 22, 2018. https://web.archive.org/web/20180822081126/http://www.koreaherald.com/view.php?ud=20180315000244. live.
  23. Web site: NCT 2018 Empathy. March 14, 2018. Melon. March 14, 2018. June 5, 2019. https://web.archive.org/web/20190605063641/https://www.melon.com/album/detail.htm?albumId=10140200. live.
  24. Web site: NCT - NCT 2018 Album [NCT 2018EMPATHY] (Random Ver.)]. www.peachkpop.com. 2020-05-12. 2020-05-24. https://web.archive.org/web/20200524100600/https://peachkpop.co.kr/products/nct-nct-2018-empathy. live.
  25. February 19, 2018. NCT U Shows the World Who Is 'Boss' in Charismatic New Video. Billboard. March 12, 2018. March 16, 2018. https://web.archive.org/web/20180316102500/https://www.billboard.com/articles/columns/k-town/8205906/nct-u-boss-video. live.
  26. Web site: Gaon Weekly Digital Chart - Week 11, 2018. gaonchart.co.kr. 2020-05-12. 2018-03-22. https://web.archive.org/web/20180322082205/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=11&hitYear=2018&termGbn=week. live.
  27. Billboard Korea K-Pop 100 : Page 1 Billboard. . https://web.archive.org/web/20180506200038/https://www.billboard.com/charts/billboard-korea-k-pop-100/2018-04-07. dead. 2018-05-06. 2018-05-06. 2020-05-12.
  28. World Digital Song Sales Chart. Billboard. 2020-05-12. 2020-11-26. https://web.archive.org/web/20201126031144/https://www.billboard.com/charts/world-digital-song-sales/2018-03-31. live.
  29. February 27, 2018. NCT U's Ten & Taeyong Enthrall With 'Baby Don't Stop' Music Video. Billboard. March 12, 2018. July 5, 2018. https://web.archive.org/web/20180705151003/https://www.billboard.com/articles/columns/k-town/8221058/nct-us-ten-taeyong-baby-dont-stop-music-video. live.
  30. Web site: South Korean NCT band filmed clip in Kyiv's Vernadsky library. 112.international. en-US. 2020-05-12. 2020-10-26. https://web.archive.org/web/20201026032421/https://112.international/ukraine-top-news/south-korean-nct-band-filmed-clip-in-kyivs-vernadsky-library-26026.html. live.
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  32. Web site: 엔시티 127(NCT 127) 'TOUCH', 美 빌보드에서도 집중 조명…"상큼한 매력과 비주얼로 대중 매료" - 장은진 기자. 2018-03-15. 톱스타뉴스. ko. 2020-05-12.
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  34. NCT 2018 Drops Beastly 'Black on Black' Performance Video. April 18, 2018. Billboard. August 22, 2018. July 5, 2018. https://web.archive.org/web/20180705071119/https://www.billboard.com/articles/columns/k-town/8347521/nct-2018-black-on-black-video. live.
  35. Web site: NCT U, 'BOSS' 뮤직비디오 공개 화제… 무대 '엠카운트다운' 최초 공개. 2018-02-19. 제니스글로벌뉴스. ko. 2020-05-12.
  36. Web site: 美 빌보드, NCT U 태용X텐 'Baby Don't Stop' MV 집중 조명. 2018-03-01. 서울경제. ko. 2020-05-12.
  37. Web site: NCT DREAM 'GO', 마크 랩 메이킹 참여 휩쓸리지 말자 텐아시아. tenasia.hankyung.com. Digital. 2018-03-03. 텐아시아 연예뉴스. ko. 2020-05-12.
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  39. Web site: NCT 127 재현, 훈훈함 가득한 셀카…'시즈니들 고마워♥' - 김은지 기자. 2018-03-29. 톱스타뉴스. ko. 2020-05-12.
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  55. Web site: 2018년 Album Chart. Gaon. January 16, 2019. March 22, 2019. https://web.archive.org/web/20190322041459/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2018&hitYear=2018&termGbn=year. live.
  56. Web site: 2019년 Album Chart. Gaon. January 10, 2020. February 3, 2015. https://web.archive.org/web/20150203005818/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2019&hitYear=2019&termGbn=year. live.
  57. Web site: 2021 Gaon Album Chart. Gaon Music Chart. ko. January 7, 2022.
  58. Web site: NCT 2018 Empathy sales on Oricon Chart. theqoo.net. April 24, 2018. April 24, 2018. ko. April 25, 2018. https://web.archive.org/web/20180425114830/http://theqoo.net/japan/718038697. live.
  59. Cumulative sales of NCT 2018 Empathy on Gaon Chart:
    • Web site: Gaon Album Chart – Year-End 2018 (Album). Gaon Music Chart. ko. July 29, 2019. March 22, 2019. https://web.archive.org/web/20190322041459/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2018&hitYear=2018&termGbn=year. live.
    • Web site: Gaon Album Chart – Year-End 2019 (Album). Gaon Music Chart. ko. September 29, 2020. February 3, 2015. https://web.archive.org/web/20150203005818/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2019&hitYear=2019&termGbn=year. live.
    • Web site: Gaon Album Chart – Year-End 2021 (Album). Gaon Music Chart. ko. August 8, 2022. January 7, 2022. https://web.archive.org/web/20220107022522/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2021&hitYear=2021&termGbn=year&year_time=3. live.
    • Web site: Circle Album Chart - June 2022 (Album). Circle Chart. July 7, 2022. July 7, 2022. July 7, 2022. https://web.archive.org/web/20220707021227/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=06&hitYear=2022&termGbn=month&yearTime=3. live.
  60. BTS, EXO & NCT Become First K-Pop Acts to Sweep Social 50 Chart's Top Three. March 4, 2018. Billboard. April 4, 2018. April 4, 2018. https://web.archive.org/web/20180404011755/https://www.billboard.com/articles/columns/chart-beat/8283629/bts-exo-nct-k-pop-social-50-charts. live.
  61. Web site: From SHINee To BTS, The 10 Best K-Pop Albums Of 2018 . . January 3, 2022 . December 31, 2018.
  62. Web site: The 12 Best K-Pop Albums of 2018. Morin. Natalie. December 19, 2018. Refinery 29. October 27, 2021. https://www.refinery29.com/en-us/2018/12/219244/best-k-pop-albums-2018. June 28, 2021. live.
  63. Web site: 10 Best K-pop Albums of 2018. Chakraborty. Riddhi. December 29, 2018. Rolling Stone India. October 26, 2021. https://web.archive.org/web/20201102183408/https://rollingstoneindia.com/10-best-k-pop-albums-2018/. November 2, 2020. live.

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