Time Is Up (song) explained

Time Is Up
Cover:	PoppyTimeIsUp.png
Type:	single
Artist:	Poppy featuring Diplo
Album:	Am I a Girl?
B-Side:	"In a Minute"
Released:	August 22, 2018
Label:	I'm Poppy Mad Decent
Producer:	Thomas Wesley Pentz Jasper Helderman Thomas Helsloot Vaughn Oliver
Chronology:	Poppy
Prev Title:	In a Minute
Prev Year:	2018
Next Title:	Fashion After All
Next Year:	2018

"Time Is Up" is a song by American singer Poppy, featuring American music producer Diplo. It was released by Mad Decent on August 22, 2018 as the second single from Poppy's second studio album Am I a Girl? (2018). It was written by Poppy, Simon Wilcox, Titanic Sinclair, Tommy English and its producers Diplo, Jasper Helderman, Thomas Helsloot and Vaughn Oliver.

It is an electropop and dance-pop song about the end of humans and the rise of robots. The cover art features Poppy with electrode patches on her head, which is also a recurring scene in the music video.^[1] The music video was released along with the song.^[2]

Reception

Idolator's Mike Wass called the song an "apocalyptic electropop anthem about the end of the human race", and noted Poppy's robotic vocal delivery as well as the song's "ominous" chorus.^[3] Steph Evans of Dancing Astronaut said the song is "infectious modern pop underlined by Diplo's production".^[4]

Promotion

Poppy teased her collaboration with Diplo on social media in August, posting an image of her with the electrode patches on her temples from the music video.^[1] She first performed the song on television in September 2018 in an appearance on The Late Late Show with James Corden.^[5]

Music video

The music video was directed by Titanic Sinclair and released in August 2018, and features Poppy giving a pill to various human test subjects.^[6] It depicts a retelling of Poppy's rise to fame in a futuristic dystopian world.^[4] Idolator called the video "suitably chilling" to match the song.^[3] It has received over seven million views on YouTube since its release.^[5]

Track listing

Die-cut picture disc

1. "Time Is Up" (featuring Diplo)
2. "In a Minute"

Release history

Region! scope="col"

Date	Format(s)	Label
Various	August 22, 2018		Mad Decent	^[7]
	November 5, 2018	LP

Notes and References

1. Poppy Teases Diplo Collaboration With Futuristic Image. Billboard. Brandle. Lars. August 14, 2018. October 1, 2018.
2. Web site: Poppy and Diplo Team Up for New Song 'Time Is Up': Listen. Pitchfork. Kim. Michelle. August 22, 2018. October 1, 2018.
3. Web site: Poppy Teams Up With Diplo For Apocalyptic Bop 'Time Is Up'. Idolator. Wass. Mike. August 22, 2018. October 1, 2018.
4. Web site: Poppy releases Diplo-produced 'Time Is Up'. Dancing Astronaut. Evans. Steph. August 23, 2018. October 1, 2018.
5. Web site: Poppy Graces 'James Corden' With A Performance Of 'Time Is Up'. Idolator. Nied. Mike. September 11, 2018. October 1, 2018.
6. Web site: Poppy & Diplo Connect on New Track 'Time Is Up'. Highsnobiety. Sawyer. Jonathan. August 24, 2018. October 1, 2018.
7. Web site: Time Is Up (feat. Diplo) – Single by Poppy on Apple Mus . September 10, 2018 . Apple Music.