Till the End of the Moon explained

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T:長月燼明
S:长月烬明
P:Chángyuè Jìn Míng
Genre:Xianxia
Fantasy
Romance
Based On:Black Moonlight Holds the BE Script by Teng Luo Wei Zhi
Director:Kuk Kok-Leung
Wang Haiqi
Starring:Luo Yunxi
Bai Lu
Composer:Guan Dazhou
Country:China
Language:Mandarin
Num Seasons:1
Num Episodes:40
Executive Producer:Meng Jun
Xie Ying
Ye Fangcang
Producer:Wang Yirong
Zhou Jing
Xin Weimin
Location:Hengdian World Studios
Runtime:50 min
Company:Youku
Otters Studio
Channel:Youku

Till the End of the Moon is a Chinese television series based on the novel Black Moonlight Holds the BE Script (黑月光拿稳BE剧本) by Teng Luo Wei Zhi (藤萝为枝), starring Luo Yunxi and Bai Lu.[1] The series aired on Youku with 40 episodes on April 6, 2023. The drama was an international and domestic success breaking several records.

Synopsis

In order to save the world from Devil God Tantai Jin (澹台烬), Li Susu (黎苏苏), daughter of Hengyang Sect's leader, travels back 500 years and takes over the body of Ye Xiwu (叶夕雾). She is tasked with preventing the mortal Tantai Jin from becoming the Devil God by extracting his evil bone. Unbeknownst to her, Ye Xiwu is married to Tantai Jin, who is currently a hostage prince from the Kingdom of Jing (景国). The two develop romantic feelings for each other, and Li Susu sacrifices herself to change the fate of Tantai Jin and the world.

After losing Li Susu, a grief-stricken Tantai Jin searches for her soul for 500 years and was rescued by a cultivation sect. He becomes a disciple of the Xiaoyao Sect and meets the reborn Li Susu again. Just as the two rekindle their love, the revelation of Tantai Jin's birth nature nonetheless brings the three realms into danger again. Facing a brutal fate, Tantai Jin sets in motion a plan to stop the end of the world.[2]

Cast

Main

Supporting

The Kingdoms

Barren Abyss

Immortal Cultivation Realm

Twelve Ancient Gods

Production

The series began filming on October 16, 2021, and finished on March 26, 2022.[4] [5] This series marks the second Otter Studios production with Luo Yunxi in the leading role. It also features Huang Wei as costume director, Zeng Minghui as styling director, Luan Hexin as art director, and commissioned Huatian Studio to do worldbuilding.[6]

Reception

Till the End of the Moon is a commercial success in China, helping Youku reach the highest number of downloads on the App Store since 2018,[7] and netted a premiere day market share of 22.76% to become the most-watched period drama since 2020.[8]

The drama has broken the record to become the drama with the highest official merchandise sales earning over 21 million yuan in overall sales as of May 2023. Mingye's bracelet was the most popular item, earning over 5 million yuan as of 18 May 2023.[9]

Till the End of the Moon has been praised for its innovative storyline that emphasises the hero's understanding of his existence and the strength of the hero's internal locus of control.[10] Its exquisite costumes, depictions of Dunhuang culture and Chinese mythology have been credited with promulgating classic Chinese culture.[11] [12] [13] It is credited with boosting tourism direct GDP for relatively unknown cities of Bengbu and Xuancheng due to similarity to existing statues and place names.[14] [15] Bengbu for example, received a record amount of tourists during the end of April and the 2023 Labour Day holiday period with tourism GDP totalling to 2.594 billion largely due to the popularity of the series.[14]

The drama was included in Alibaba Group's June Quarter 2023 Results as a contributor to Youku’s total subscription revenue growth of 5% year-over-year and revenue of RMB5,381million (US$742 million) for the Digital Media and Entertainment Group.[16]

Till the End of the Moon was included as the third most popular Chinese cultural intellectual property of the year, wholly representing the keyword gufeng xianxia in the 2023 Annual Report on the Chinese Cultural Symbols International Communication Index released at the World Internet Conference.[17] [18]

International Broadcast

NetworkCountry
MOA South Korea[19] [20]
TrueID Thailand
ViuHong Kong
Line TVTaiwan
8TVMalaysia
NetflixInternational

External links

Notes and References

  1. Web site: 罗云熙《长月烬明》开机,各大主演造型惊艳,陈都灵被评最美反派. November 5, 2021. Sina. zh.
  2. Web site: 长月烬明 . November 9, 2021. Douban.com. zh.
  3. Web site: 长月烬明：润玉的惨不及他一半,澹台烬实惨啊!. March 15, 2022. Sina. zh.
  4. Web site: 《长月烬明》罗云熙杀青，拍摄时间5个多月，官方话题已经有了. March 26, 2022. Tencent QQ News. zh.
  5. Web site: 罗云熙《长月烬明》杀青，央视都为其宣传，网友：帅的没边了. April 1, 2022. Sohu. zh.
  6. Web site: 仙侠剧《长月烬明》阵容官宣 罗云熙白鹿仙侠恋上演"宿命逆转". November 5, 2021. 北青网. zh.
  7. Web site: 《长月烬明》火了，优质内容推动优酷单日下载峰值逐年攀升 . April 9, 2023. Sohu. zh.
  8. Web site: 2023第一仙侠《长月烬明》屡破纪录，优酷"仙侠剧第一厂牌"实至名归 . April 9, 2023. Sohu. zh.
  9. Web site: 《长月烬明》单项目众筹破千万，阿里鱼造点新货成名副其实爆款孵化器 . May 18, 2023. Sohu. zh.
  10. Web site: 收官复盘，《长月烬明》的爆款路径和量子泛娱的精品法则. zh. Aug 18, 2023.
  11. Web site: 法媒：中国仙侠剧吸睛全球，因为敦煌 . May 6, 2023. Reference News. zh.
  12. Web site: 《长月烬明》仙侠美学新标杆 中国神话和敦煌气象兼收. zh. May 6, 2023. May 6, 2023.
  13. Web site: 罗云熙 对内促经济，对外推文化 拿得出播放量 . May 6, 2023. Sina. zh.
  14. Web site: 旅游收入近15亿元 优酷《长月烬明》带动蚌埠"五一"旅游经济增长 . May 6, 2023. Sina Finance. zh.
  15. Web site: 旅游收入近15亿元 优酷《长月烬明》带动蚌埠"五一"旅游经济增长 . May 6, 2023. Guancha. zh.
  16. Web site: Alibaba Group Announces June Quarter 2023 Results . August 10, 2023. Alibaba Group.
  17. Web site: 中华文化符号国际传播指数报告在世界互联网大会论坛上发布 . November 10, 2023. China Internet Information Centre.
  18. Web site: 建设包容、普惠、有韧性的数字世界. November 12, 2023. People's Daily.
  19. Web site: 韩国视频平台MOA发布罗云熙、白鹿主演长月烬明即将韩国播出. Sina. zh. May 5, 2023.
  20. Web site: Till the End of the Moon Episode 1. TrueID. th. May 18, 2023.

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