| TikTok Shop | |
| Type: | |
| Country: | Haidian, Beijing, China |
| Owner: | TikTok |
| Industry: | E-commerce |
| Parent: | ByteDance |
TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023,[1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase.[2] Daily sales averaged approximately US$7 million in October 2023.
In October 2020, TikTok announced its partnership with Shopify for a feature called TikTok: For Business. This collaboration laid the groundwork for the eventual launch of TikTok Shop.[3]
In November 2022, ByteDance commenced beta testing of the platform in the United Kingdom and several Southeast Asian countries. In December 2022, Amazon announced the release of Amazon Inspire, a platform resembling TikTok Shop, in a bid to compete with TikTok itself.[4]
In September 2023, ByteDance announced the launch of TikTok Shop globally, which was notably influenced by Amazon Inspire.[5] [6]
Since its launch, TikTok Shop has encountered issues related to misinformation about products, reviews made by generative artificial intelligence to promote certain products, review bombs, and instances of scamming.[7]