Tiimely Explained

Tiimely Pty Ltd
Logo Alt:Tiimely Logo
Industry:Platform technology, Financial technology, Financial services
Trading Name:Tiimely Pty Ltd
Former Name:Tic:Toc, Tic:Toc Home Loans
Type:Private
Foundation:2015..[1]
Location:Adelaide, South Australia, Australia
Area Served:Australia
Key People:Anthony Baum (Organizational founder and CEO)
Num Employees:149
Products:Platform technology, Financial technology, Automation technology
Homepage:tiimely.com www.tiimelyhome.com.au

Tiimely, formerly known as Tic:Toc, is an Australian platform technology company and non-bank home lender based in Adelaide, South Australia.[2] Founded in 2015, but launched to the public in July 2017 as Tic:Toc, Tiimely offers Software-as-a-Service, and automated digital home loans to consumers through their retail brand, Tiimely Home.[3] [4] [5] Bendigo & Adelaide Bank are a major shareholder, owning a 27 percent stake in the business.

History

Tiimely was founded in 2015 by Anthony Baum, and secured seed funding in 2016 from Bendigo & Adelaide Bank, who also provide the funds for Tiimely’s home loans.[1] [6] In March 2017, the company closed its Series A funding round, securing A$4.1 million in further funds from Bendigo & Adelaide Bank.

The company officially launched its home loan offering in July 2017.[7] In December 2017, Tiimely announced an expansion of services to include Tasmania, officially expanding their serviceable area to cover all states of Australia.[8]

Tiimely closed a Series B funding round in July 2018, raising A$11.5 million.[9] The raise was led by La Trobe Financial and Genworth Financial’s Australian arm, Genworth Mortgage Insurance Australia.[9]

In November 2018, Tiimely announced it would offer their technology to Bendigo & Adelaide Bank as part of their first enterprise partnership.[10] In March 2019, Bendigo Bank launched Bendigo Express, a digital home loan white-labelled under the Bendigo Bank brand.[10]

On February 5 2020, Tiimely launched its first software offering, XAI Validate, which uses artificial intelligence and machine learning to automate the validation of customer data.[5] [11] XAI Validate was rebranded to Xapii in conjunction with the November 2023 rebrand.

Yasmin Allen was appointed chairman of the board in November 2021.[12]

Tiimely closed a Series D funding round in December 2022, raising A$54 million. The raise was led by Regal Funds Management and is made up of A$30 million raised in February, with a further A$24 million raised from existing investors Bendigo & Adelaide Bank and IAG Firemark Ventures .[13]

Up announced early access for its first home loan product, Up Home, in July 2022.[14] The Up Home offering is built on Tiimely technology and funded by Bendigo and Adelaide Bank.[15]

Qantas Money Home Loans launched in early February 2023,[16] and is a white-label mortgage product of Tiimely and funded by Bendigo and Adelaide Bank.

Tiimely was approved as an unrestricted accredited data recipient by the Australian Competition & Consumer Commission under the Consumer Data Right in March 2023.[17]

NRMA launched their new market product, NRMA Home Loans, in October 2023,[18] a white-label mortgage product of Tiimely and funded by Bendigo and Adelaide Bank.

Tiimely announced the rebrand of their corporate and enterprise business from Tic:Toc to Tiimely in November 2023,[19] and rebranded their retail brand, Tic:Toc Home Loans to Tiimely Home.[20]

Tiimely achieved accreditation as a certified B Corporation (certification) in November 2023. [21]

Notes and References

  1. Web site: Palmer-Derrien . Stephanie . Fintech startup Tic:Toc raises $11.5 million to take the hassle out of home loan approvals . Smart Company . 12 May 2021 . 1 August 2018.
  2. Web site: Fedorowytsch . Tom . SA jobs: Tic Toc online home loans to add 200 new Adelaide workers . ABC News. 12 May 2021 . 11 July 2017.
  3. Web site: Bennett . Tess . Tic:Toc Wants To Bust The Big Bank Myth About Online Home Loans . Which-50 . 12 May 2021 . 16 August 2017.
  4. Web site: Whitten . Richard . Bendigo speeds up home loans with help from Tic:Toc . Finder . 12 May 2021 . 26 February 2019.
  5. Web site: Eyers . James . Aussie takes on big four with digital mortgages . . 12 May 2021 . 22 April 2021. subscription.
  6. Web site: Making home loans faster, smarter and simpler . Tic:Toc . 12 May 2021.
  7. Web site: Bolza . Miklos . Fintech launches with 22-minute home loan . Australian Broker . 12 May 2021 . 11 July 2017.
  8. Web site: North . Martin . Tic:Toc expands to Tasmania, as NSW investors rush to purchase in Hobart . Digital Financial Analytics . 12 May 2021 . 18 December 2017.
  9. Web site: Eyers . James . Digital home-loan play Tic:Toc raises funding from Genworth, La Trobe . Australian Financial Review . 12 May 2021 . 30 July 2018.
  10. Web site: Bendigo Bank customers to benefit from instant home loan tic of approval . Bendigo Bank . 12 May 2021 . 1 March 2019.
  11. Web site: Eyers . James . Tic:Toc launches 'responsible-lending-as-a-service' . Australian Financial Review . 12 May 2021 . 5 February 2020.
  12. Web site: 2021-11-16 . Tic:Toc taps ASX for chairman, takes aim at big four . 2023-01-10 . Australian Financial Review . en.
  13. Web site: 2022-12-15 . IAG backs Tic:Toc in $54m raise to disrupt insurance . 2023-01-10 . Australian Financial Review . en.
  14. Web site: Up Home: Everything you love about Up, in a home loan . 2023-05-02 . Up - Upgrade your banking . en.
  15. Web site: 2022-08-21 . Digital mortgages race picks Up with Tic:Toc . 2023-05-02 . Australian Financial Review . en.
  16. Web site: Kane . Annie . 2023-02-07 . Home loan offering takes off at Qantas . 2023-02-08 . www.mortgagebusiness.com.au . en-gb.
  17. Web site: Suljanovic . Adrian . 2023-03-14 . Tic:Toc obtains CDR accreditation . 2023-03-27 . www.mortgagebusiness.com.au . en-gb.
  18. Web site: 2023-10-25 . NRMA to offer home loans funded by Bendigo Bank . 2023-10-26 . Australian Financial Review . en.
  19. Web site: 2023-11-14 . Timely rebrand for Bendigo Bank's home lending platform .
  20. Web site: Aubrey . Kate . 2023-11-13 . Tic:Toc rebrands to Tiimely Home . 2023-11-13 . www.mortgagebusiness.com.au . en-gb.
  21. Web site: Tiimely - Certified B Corporation - B Lab Global . 2023-11-16 . www.bcorporation.net . en-us.