| Tiff's Treats | |
| Type: | Private |
| Industry: | Food (bakery) |
| Founded: | 1999 |
| Founder: | Leon Chen Tiffany Chen |
| Hq Location: | Austin, Texas |
| Num Locations: | 93 |
| Equity: | $500 million |
| Num Employees: | 2,000 |
| Website: | https://www.cookiedelivery.com/ |
Tiff’s Treats is a privately held cookie manufacturing and delivery company, founded in Austin, Texas by two University of Texas graduates. The company operates 93 locations in five states.[1]
Founders Tiffany Taylor and Leon Chen met as sophomores at the University of Texas at Austin. The idea for the company started after Tiffany accidentally stood Leon up for a date. She then delivered an apology in the form of warm cookies she'd just baked.[2]
The company was established in 1999 with an initial manufacturing facility on Sixth Street in Austin.[3] The founders would bake cookies and deliver them warm to dormitories around Austin.[4] The company’s first order was delivered to a woman named “Amy.”[5]
Tiff’s Treats has conducted multiple rounds of financing and received more than $50 million in outside investment since its founding.[6] In 2017, Morgan Stanley Expansion Capital reported that the fund had invested $25 million in the company and taken a seat on the board.[7] In 2018 the company received additional financing from Andy Roddick and Brooklyn Decker.[8] That same year Tiff’s Treats acquired Nashville-based Jake’s Bakes, a company founded by a fellow University of Texas alumnus.[9]
As of 2020, the company was valued at $500 million[10] with major investors including Kendra Scott, Dirk Nowitzki, Brooklyn Decker and Andy Roddick.[11] As of 2022, Tiff's Treats employed 2,000 people with operations in five U.S. states. and 70 retail locations.[10] The Dallas location was the most trafficked.
Tiffany and Leon Chen were married in 2007 [12] and are parents to twins.[4] Their book, It’s Not Just Cookies: Stories and Recipes from the Tiff’s Treats Kitchen was published by Harper Horizon in April 2022.[13]