Thorlo Inc. Explained

Thorlo Inc.
Type:Private
Industry:Knitwear
Founded: in Statesville, North Carolina, United States
Founder:Jim Throneburg
Areas Served:-->
Products:Padded-socks
Brands:Thorlos, Experia, Health Padds, Smiles, Medds
Owners:-->

Thorlo Inc. is a family-owned padded-sock manufacturing company based in Statesville, North Carolina. The socks produced by the company commands about 1.1% of the total market of the United States.[1] [2]

Overview

The technology of engineered padded socks was invented by Jim Throneburg in 1953 and he founded Thorlo Inc. in 1980.[3] During the early years of the company they manufactured socks specially for runners. They later started manufacturing socks with cushy heel padding and low-friction fibers for other activities. Since then, the company expanded its production to 32 different types of socks, specifically designed for sports like basketball, tennis and golf; and other activities like the military training and Western boots. The company also has a production line of casual socks, and lighter-weight socks for performance athletes.[4] [5] The company claims to reduce foot pain by 51% based on peer-reviewed clinical research compared to regular cotton socks, that limits both the number and size of sports-related blisters.[1] [6]

Notes and References

  1. Web site: Free Socks? For Thorlos, Sampling Beats Advertising.
  2. Web site: Is There Life After Stilettos? What to Wear After 50 and Before Orthotics. Mel . Walsh. . 18 March 2012.
  3. News: Sock Maker Hack Shows Small-Business Risk Chased by AIG. Noah. Buhayar. Elizabeth. Bunn. Bloomberg.com . 20 March 2013 .
  4. Web site: Thorlo owner wants to knit together $1B business in Statesville - Charlotte Business Journal.
  5. Web site: Engineered padded technology.
  6. Web site: The Use of Specially Padded Hosiery in the Painful Rheumatoid Foot - Institute for Preventive Foothealth (IPFH).