Cengage Group Explained

Headquarters:Boston, Massachusetts, United States
Keypeople:Michael Hansen (CEO)
Publications:Educational content, technology, and services
Revenue: (2017)
Numemployees:5,000 (2017)

Cengage Group is an American educational content, technology, and services company for higher education, K–12, professional, and library markets. It operates in more than 20 countries around the world.[1] [2] [3]

Company information

The company is headquartered in Boston, Massachusetts, and has some 5,000 employees worldwide across nearly 38 countries.[4] It was headquartered at its Stamford, Connecticut, office until April 2014.[5]

Gale is Cengage's library reference arm and specializes in e-research and educational publishing for libraries, schools and businesses. The company creates and maintains databases that are published online, in print, as e-books and in microform.[6]

Cengage Unlimited

On December 5, 2017, Cengage announced Cengage Unlimited, a subscription service that allows students to pay for access to the company's entire digital higher education catalog by the semester or year, rather than buying individual textbooks.[7] This service became available during summer 2018, and was reported to be "in line with expectations" with its initial sales goal.[8] The University of Missouri is the first university to offer this plan to all students, effective January 2019.[9]

History

International Thomson Publishing entered the publishing business by buying Wadsworth Publishing in 1979. In 1981 International Thomson purchased the publishing operations of Litton Industries, including Van Nostrand Reinhold and Delmar.[10] International Thomson acquired reference publisher Gale Research in 1985.[11] International Thomson acquired South-Western Publishing from SFN in 1986.[12] In 1992, Thomson acquired Course Technology.[13] In 1995, Thomson acquired educational reference publisher Peterson's.[14] In 1997, Van Nostrand Reinhold was sold to John Wiley & Sons.[15]

In 2000, Thomson Learning was created out of a restructuring of International Thomson Publishing.[16] Later that year Thomson acquired the higher education title of Harcourt from Reed Elsevier,[17] and the test prep publisher Arco from IDG Books.[18] In 2002, Wadsworth acquired F.E. Peacock Publishers.[19] It was announced on October 25, 2006, that Thomson Learning would be offered for sale by the Thomson Corporation, with an estimated value of up to US$5 billion.[20] [21] The company was bought by a private equity consortium consisting of Apax Partners and OMERS Capital Partners for US$7.75 billion, and the name was changed to Cengage Learning on July 24, 2007.[22] In 2007, Cengage Learning sold Peterson's to Nelnet.[23] In 2011, Cengage Learning acquired the National Geographic Society's school publishing unit, and combined this school business with the Global ELT business to create and launch the National Geographic Learning brand. The global brand combined the former Cengage Learning ELT and National Geographic School Publishing imprints and sub-brands under one unified identity.[24]

In September 2013, David Shaffer retired as chairman of the company.[25] He had previously been executive vice president of The Thomson Corporation from 2005 to 2006, and then President and CEO of both Thomson Publishing International and Thomson Learning.[26]

The company had acquired a large amount of debt through the course of its initial buyout and subsequent acquisitions, and had seen declining revenue through a shrinking market for paper textbooks. Cengage Learning filed for bankruptcy under Chapter 11 on July 2, 2013.[27] Cengage Learning emerged from bankruptcy on April 1, 2014, eliminating approximately $4 billion of its funded debt and securing $1.75 billion in exit financing. Post-bankruptcy, the company decided to focus on developing digital study guides and other educational supplements, as well as hard-copy textbooks. The company moved its headquarters from Stamford, Connecticut, to Boston.[28]

In January 2015, they announced expansion of their LearnLaunch Accelerator program, which provides seed funding and intensive coaching to promising startups, to the University of Chihuahua in Mexico.[29] [30]

In November 2016, Cengage Learning rebranded as simply Cengage.

In May 2019, Cengage announced its potential merger with another major publisher, McGraw-Hill Education, thereby creating a duopoly with Pearson in the market and would have used McGraw-Hill as the merged corporate name with Michael Hansen as CEO.[31] [32] It is estimated Cengage has 24% of the market while McGraw-Hill has 21%, Pearson, the current market leader, has about 40 percent of the market and Wiley has about 7 percent.[33]

The merger was called off on May 1, 2020.[34]

In August 2021, Cengage rebranded as Cengage Group.

Acquisitions

In addition to organic growth, Cengage has expanded through acquisitions within the publishing industry. Notable acquisitions include:

Date of acquisition announcedAsset acquiredIndustry
March 1, 2004Education to Go[35] Online continuing education courses
May 16, 2008PAL Publications[36] Professional reference series
June 2, 2008Houghton Mifflin College DivisionPublishing for 2- and 4-year colleges
July 17, 2008Gatlin Education Services[37] Web-based training for education providers
December 16, 2008HighBeam Research[38] Paid search engine of newspapers and magazines
August 1, 2011National Geographic School PublishingPublishing for K-12 schools and English language programs
September 2015Learning Objects, IncLearning management systems and adaptive education tools
October 2015Pathbrite, IncePortfolio services for learning, reflection, and career advancement
September 2016WebAssign[39] Online instructional application for faculty and students.
March 2022InfoSec Institute[40] Cybersecurity training

Brands/imprints

The company's product lines include 4LTR Press, Aplia, Cengage Learning PTR, Chilton, Education To Go, Gale, Milady, MindTap, and National Geographic Learning.

Since 2015, South-Western products have been branded as Cengage Learning.[41]

Cengage Unlimited, a SaaS solution, launched on August 1, 2018.[42]

Rankings

In 2016, based on its 2015 revenues, Publishers Weekly ranked the company 14 out of 57 publishers worldwide, a decline of three slots from the previous year. The list includes both trade and educational publishers.[43]

See also

External links

Notes and References

  1. (June 27, 2014) Global Publishing Leaders 2014: Cengage publishersweekly.com
  2. Company Info – Wall Street Journal. Cengage Learning
  3. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=515355 Company Overview of Cengage Learning, Inc.
  4. News: Global Publishing Leaders 2017: Cengage Learning Holdings II LP. PublishersWeekly.com. 2018-09-06. en.
  5. News: Ed publishing firm Cengage will move into new Pier 4 building – The Boston Globe. BostonGlobe.com. 2018-09-06.
  6. http://www.caul.edu.au/caul-programs/ceirc/publishers/gale Gale : A Cengage Learning Company
  7. Web site: Boston publisher launches a Netflix for textbooks – The Boston Globe. BostonGlobe.com.
  8. News: McKenzie . Lindsay . Promising Early Sales for Cengage Unlimited . November 20, 2018 . Inside Higher Ed . November 8, 2018.
  9. News: University of Missouri System Chooses Cengage Unlimited Subscriptions to Save Students Money on Course Materials . November 20, 2018 . Business Insider . November 16, 2018.
  10. News: 0743-1791. –1. Mehegan. David. Little, Brown Shrinking Again . 3rd. Boston Globe . Boston, Mass.. January 26, 2002. .
  11. News: 0099-9660. 1. Sale to International Thomson of Publisher Is Set for $66 Million. Wall Street Journal. New York, N.Y.. May 8, 1985. .
  12. News: 0099-9660. 1. Landro. Laura. SFN to Sell Unit to Time For $520 Million – Sale of Another Subsidiary To a Canadian Concern Is Set for $270 Million. Wall Street Journal . New York, N.Y.. October 15, 1986. .
  13. News: 1. Diamond. Howard. Thomson Acquires Course Technology, Inc.. Business Wire. New York, N.Y.. November 24, 1992. .
  14. News: Thomson acquires Peterson's Guides. Publishers Weekly. December 5, 2019. October 30, 1995.
  15. News: 0362-4331. Chen. David W.. Metro Business; John Wiley Acquires A Trade Book Unit. The New York Times. October 20, 2019. October 10, 1997.
  16. Web site: PW: Thomson Learning Adapts to Market. PublishersWeekly.com.
  17. News: 1. The Thomson Corporation to Acquire Select Harcourt Business Units From Reed Elsevier. Business Wire. New York, N.Y.. October 27, 2000. .
  18. News: 1. Thomson Learning Acquires ARCO Imprint from IDGB; Peterson's to Provide Consumers a Singular Resource for a Wide Range of Test-Prep Materials and Information. Business Wire. New York, N.Y.. June 12, 2000. .
  19. Web site: Wadsworth buys F.E. Peacock Publishers Inc.. San Francisco Business Times. November 21, 2020.
  20. Thomas, Helen (October 25, 2006) Thomson to put learning unit on the block. FT Alphaville. Financial Times.
  21. (October 25, 2006) Thomson to sell education units Boston.com
  22. Web site: Cengage Learning Files for Bankruptcy . New York Times . July 2, 2013 . 2014-11-07 . live . https://web.archive.org/web/20141108021125/http://dealbook.nytimes.com/2013/07/02/cengage-learning-files-for-bankruptcy/ . November 8, 2014 .
  23. Nelnet Acquires Peterson's. Nelnet. July 27, 2006. September 5, 2007. https://web.archive.org/web/20110714162655/http://www.nelnetinvestors.com/releasedetail.cfm?ReleaseID=205566. July 14, 2011. dead.
  24. Jinks, Beth (June 24, 2011) Apax's Cengage Buying National Geographic's School Publisher Bloomberg.com
  25. Edgecliffe-Johnson, Andrew (July 6, 2013) Debt-laden Cengage in hunt for new chief The Financial Times
  26. https://www.bloomberg.com/research/stocks/private/person.asp?personId=1134132&privcapId=515275 Executive Profile – David H. Shaffer
  27. Howard, Jennifer (July 3, 2013) Publisher's Bankruptcy Filing Comes as Market for Print Textbooks Shrinks The Chronicle of Higher Education
  28. Web site: Textbook publisher quits Stamford for Boston. Associated Press News. April 15, 2014. November 11, 2019.
  29. Borchers, Callum (April 1, 2014) Cengage exits bankruptcy, focuses on e-books in Boston bostonglobe.com
  30. Shulman, Eden (Feb 12, 2015) Web site: Boston ed-tech firm Cengage Learning announces the expansion of LearnLaunch to Latin America . 2015-06-04 . live . https://web.archive.org/web/20150502124301/http://www.betaboston.com/news/2015/02/12/boston-ed-tech-firm-cengage-learning-announces-the-expansion-of-learnlaunch-to-latin-america/ . 2015-05-02 . BetaBoston – Boston Globe
  31. Web site: Rival Publishers Join Forces . McKenzie . Lindsay . May 2, 2019. insidehighered.com . June 6, 2019.
  32. Web site: McGraw-Hill, Cengage Agree to Merge. Publishers Weekly. 2019-07-08.
  33. News: College textbook merger raises 'serious concern' among U.S. lawmakers . March 11, 2020 . Reuters . March 11, 2020 . en.
  34. News: McGraw-Hill, Cengage Jointly Agree to Terminate Planned Merger . May 4, 2020. Bloomberg.
  35. MacFadyen, Ken (June 9, 2008) Thomson Course Technology Acquires Education To Go To Expand Continuing Education Offerings
  36. MacFadyen, Ken (June 9, 2008) Cengage Buys Houghton Mifflin's College Unit themiddlemarket.com
  37. https://www.owler.com/iaApp/poll/52987836e4b0a36bb5790216/cengage-learning/good-or-bad-move-for-cengage-learning-.htm Cengage Learning Acquired Gatlin Education Services. Was this a good decision? owler.com
  38. http://www.libraries.wright.edu/noshelfrequired/2008/12/16/highbeam-research-now-part-of-galecengage/ Polanka, Sue (Dec 16, 2008)
  39. News: Cengage Acquires WebAssign, Strengthening Market Position in Science, Technology and Math. September 27, 2016. Cengage. en-US. 2016-11-15. live. https://web.archive.org/web/20161116103533/http://news.cengage.com/corporate/cengage-acquires-webassign-strengthening-market-position-in-science-technology-and-math/. 2016-11-16.
  40. Web site: Cengage Group Completes Acquisition of Infosec . Infosec . March 2, 2022 . August 22, 2022.
  41. http://solutions.cengage.com/brands/south-western/ "There's a new way to find South-Western titles"
  42. (August 4, 2018) eLearning Inside News: Cengage
  43. http://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/67224-the-world-s-57-largest-book-publishers-2015.html "The World's 57 Largest Book Publishers, 2015"