This Place (agency) explained

This Place
Type:Subsidiary
Foundation:
London, United Kingdom
Area Served:Worldwide
Industry:User Experience
Num Employees:30+
Parent:Asteria Corporation (formerly Infoteria Corporation)

This Place are a digital strategy and design agency, designing sustainable digital businesses that work for customers, for shareholders and for society. Driven by purpose as much as profit, they design websites, apps and digital services used by millions of people. Working with clients across the globe from a London hub, they are part agency, part consultancy and true partner

This Place was set up by Dusan Hamlin, Ben Aldred and Chloe Kirton in 2013 based on the premise that user experience and design would be increasingly important for businesses to succeed in the future.

MindRDR

This Place is known for creating the open source project MindRDR,[1] a Google Glass and EEG device based remote control interface.[2] [3] MindRDR connects Google Glass with a device to monitor brain activity, allowing users to take pictures and socialise them on Twitter or Facebook.

The BBC has worked with This Place to further develop the MindRDR.[4]

Acquisition

In April 2017, This Place was acquired by Infoteria, a publicly listed Japanese digital product development company.[5]

Blockchain

The This Place team has previously participated and won Blockchain related hackathons.[6] They invested in unlocking the potential of Blockchain for the masses using user experience and design.[7]

Notes and References

  1. Web site: MindRDR on Github. .
  2. Web site: LA Times: London firm creates mind-controlled commands for Google Glass . . 11 July 2014 .
  3. Web site: CNN: Mind control app lets you snap photos with Google Glass just by focusing. 10 July 2014 .
  4. News: BBC: BBC develops 'mind-control TV' headset for iPlayer app. BBC News . 18 June 2015 .
  5. Infoteria Corporation acquires This Place Limited.
  6. Web site: Breaktheblock: The Insurance Industry Can Be Disrupted by The Blockchain Technology.
  7. Web site: What is Blockchain and why are we exploring it at This Place?. 19 January 2017 .