This Head I Hold Explained

This Head I Hold
Cover:This head i hold electric guest mondo.jpeg
Type:single
Artist:Electric Guest
Album:Mondo
Recorded:2006
Label:Downtown Records
Producer:Danger Mouse

"This Head I Hold" is the first single from Electric Guest's debut album Mondo. It was one of the best-selling singles in France of 2012.

Lyrics and composition

Taccone said the song was conceived as a "constant reminder that you don’t have to follow in the steps of whatever kind of culture you’re a part of or whatever your society says you should or shouldn’t do."[1] Taccone presented the demo to his friend, Brian Burton, with plans to give the song to a woman.[2] Burton, however, insisted that it was too good to give away.[2]

Music video

On January 4, 2012, the band released a promotional video featuring the band playing the song live on stage.[3] In advance of the album's release, they released a second video built around the narrative of a talent competition and a desert expedition.[3] It was directed by Keith Schofield.[4]

Charts

Weekly charts

Chart (2012)Peak
position
France (SNEP)[5] 37
US Alternative Songs (Billboard)[6] 30

Year-end charts

Reception

Entertainment Weekly called it "all winking falsetto and retro swagger" that made "'hammock funk...the best new micro genre of the season."[8] The Canberra Times said the song "seems to have been designed specifically to get you on your feet."[9]

Appearances in the media

"This Head I Hold" was used in IKEA's 2014 'Every Meal is a Special Occasion' ad.[10] The song was also used in the 2014 film Annie.

Notes and References

  1. Gotch, Kristin (May 7, 2012), "An Interview with Electric Guest". PopMatters. Retrieved February 23, 2016.
  2. Rolling Stone staff (April 11, 2012), "Danger Mouse Reveals Why He Produced Electric Guest's Debut Album". Rolling Stone. Retrieved February 25, 2016.
  3. Isenberg, Daniel (April 23, 2012), 'Video: Electric Guest "This Head I Hold (Version 2)'". Complex.com. Retrieved February 23, 2016.
  4. IFEANYI, KC (April 26, 2012), "Keith Schofield Leads Us On A Journey Of Self-Discovery And Dancing In Electric Guest's New Video". Fast Cocreate. Retrieved February 23, 2016.
  5. Web site: Electric Guest - Music Charts. SNEP. March 16, 2016.
  6. Web site: Electric Guest - Chart history | Billboard. Billboard. March 16, 2016.
  7. Web site: Top de l'année Top Singles 2012. SNEP. fr. November 26, 2020.
  8. EW Staff (May 10, 2012), "EW's Spring Playlist: Nicki Minaj, Marina and the Diamonds, Schoolboy Q and more -- stream it here". Entertainment Weekly. Retrieved February 22, 2016.
  9. Lane, Jessica (04/12/2012), "fly". The Canberra Times. The Canberra Times.
  10. MCCARTHY, JOHN (4 NOVEMBER 2014), "UK Top Shazamed Ads: Ikea retains the top spot with ‘This Head I Hold’ by Electric Guest". TheDrum.com. Retrieved February 23, 2016.