Think Gum Explained

Think Gum is a brand of functional chewing gum made by Palo Alto, California-based company Think Gum LLC. Its packaging claims to "enhance concentration and improve memory".[1] It contains caffeine, Ginkgo biloba, Bacopa, vinpocetine, guarana, peppermint and rosemary.[2] The chewing gum is sugar free and contains 10 mg of caffeine per piece.[3] The brand was introduced in late 2007.

Think Gum was created by a Stanford University medical student who developed the product to get more out of his studying.[4]

Think Gum was featured at the 2008 Cool Product Expo as well as on the San Francisco Bay Area Evening News.[5] [6] Think Gum LLC has sponsored events such as the Butt-Numb-A-Thon, Stanford's Entrepreneurship Week,[7] and the Ernst & Young Entrepreneur of the Year Awards.[8]

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Notes and References

  1. News: Troy . Wolverton . Cool products from high to low tech . San Jose Mercury . April 14, 2008 .
  2. Davidson, M.G. (2011). Herbal caffeinated chewing gum, but not bubble gum, improves aspects of memory. Appetite, 57, 303–307 Herbal-caffeinated chewing gum, but not bubble gum, improves aspects of memory. 21570431 . 10.1016/j.appet.2011.04.019 . 57 . Appetite . 303–7 . Davidson . MG. Web site: Full Text at Company Website . 2013-06-26.
  3. Web site: EnergyFiend.com . A Thought about ThinkGum . 2008-08-18.
  4. News: Kristina . Peterson . Thinking of a New Chew . Palo Alto Daily News . April 22, 2008 .
  5. Web site: 2008 Cool Product Expo . Stanford Graduate School of Business Product Design & Manufacturing Club . 2008-08-18.
  6. News: KTVU Fox Evening News at 5 pm. . April 22, 2008. Web site: view. https://ghostarchive.org/varchive/youtube/20211221/9wRXsArbw3A . 2021-12-21 . live.
  7. Web site: 2008 Stanford E-Week . 2008-08-18 . Stanford Entrepreneurship Network.
  8. Web site: Matt Davidson at 2010 Entrepreneur of the Year Awards . https://ghostarchive.org/varchive/youtube/20211221/IA5SUIgvBrA . 2021-12-21 . live.