The Yes Explained

THE YES
Logo Alt:	THE YES Logo
Industry:	Fashion, retail
Predecessors:	-->
Successors:	-->
Hq Location City:	San Francisco New York City
Hq Location Country:	United States
Areas Served:	-->
Website:	https://www.theyes.com

THE YES is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.^{[1] [2]} THE YES has headquarters in New York City and Silicon Valley, California.^[3]

On June 10, 2022, THE YES was acquired by Pinterest, Inc.^[4]

History

THE YES was founded in 2018 by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, formerly of Bloomreach.^{[5] [6]} The app began development in 2018 and was released in May 2020.^[7]

At launch, THE YES was the first app to use Apple's App Clips in iOS 14.^[8]

Although THE YES originally started out as an app, in 2021 the company also launched the same functionality on their website.^[9]

Description

The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences.^{[10] [11]} These include questions about preferred brands, colors, styles, and sizes.^[12] Users can also vote "yes" or "no" to signify whether they like a product being shown.^{[13] [14]} The platform's algorithms tailor recommendations based on this information.^[15]

In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.^[16]

The Yes has more than 250 brands,^[17] 40 of which are plus-size.^[18] The Yes has brands such as Prada, Ralph Lauren, Levi's, Bottega Veneta, and Zara.^[19]

The Yes offers price matching and price filtering, but does not use traditional shopping filters.^[20]

Notes and References

1. Web site: 20 May 2020. Say Yes to iOS: This New Smart Shopping App Might Help Save Retail. Vogue.
2. Web site: 31 March 2021. The Yes is Making Shopping Social Again. Elle.
3. Web site: 2019-10-21. Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook. Tech Crunch.
4. News: Pinterest Completes Acquisition of THE YES. Business Wire. 2022-12-19. en-US.
5. Web site: 5 August 2020. Smart Shopping App the Yes Serves up Only Items You'll Want to Buy. marieclaire.com.
6. Web site: Colón. Ana. Taylor Tomasi-Hill Has Always Been One Step Ahead of the Fashion Industry's Evolution. 2021-10-23. Fashionista. en.
7. Web site: 2020-05-05. She helped make Stitch Fix a fashion powerhouse. Now she's launching her own shopping platform.. 2021-10-23. bizjournals.com.
8. Web site: 8 December 2020 . How App Clips could help fashion brands . voguebusiness.com.
9. Web site: 16 June 2021. EXCLUSIVE: The Yes Launches Fashion Intelligence-Driven Website. WWD.
10. Web site: 2020-05-20. Say "Yes" to a Personalized E-commerce Experience with This New App. refinery29.
11. Web site: 22 May 2020. The Yes is Here to Change the Way You Shop. townandcountrymag.com.
12. Web site: Fall 2021. The Yes is a New Personalized Online Shopping App Powered by AI. nylon.com.
13. Web site: The Yes Co-Founders on Changing How Fashion is Sold Online. ADWEEK.
14. The AI that fashion is using to reinvent itself. en-GB. Wired UK. 2021-10-23. 1357-0978.
15. Web site: 20 November 2020. 9 apps that revolutionise the way you shop. Vogue.
16. Web site: These technologies allow you to shop with your friends — without leaving the house. Market Watch.
17. Web site: 23 September 2021. We Tried 'The Yes'—And It's the Best App for Personalized Shopping. Glamour.
18. Web site: 2021-04-19. Must Read: Selma Blair Covers 'Town & Country,' the Yes Expands Plus-Size Offering. fashionista.com.
19. Web site: 2 March 2021. With new social feature, the Yes aims to bring back shopping with friends. glossy.co.
20. Web site: 2020-05-05. I Tried This New Shopping App and It Changed the Way I Buy Clothing. thezoereport.com.