The X Factor Digital Experience Explained
Creator: | Simon Cowell |
Director: | Marc Scarpa |
Creative Director: | Daniel Frydman |
Theme Music Composer: | Simon Cowell |
Country: | United States |
Language: | English |
Num Seasons: | 1 |
Num Episodes: | 15 |
Producer: | Marc Scarpa Mike Rotman
|
Runtime: | 60–150 minutes |
Channel: | Fox |
The X Factor Digital Experience is a live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America that aired in 2011 ahead of The X Factor. In addition to watching the program live on television, the audience was able to participate on multiple platforms in real-time.[1]
Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,[2] Jim Cantiello[3] and Dan Levy along with guests—including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger[4] —and participants discussed performances, contestant's fashion, and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.[5]
X Factor Digital was honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity[6] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards.[7]
Notes and References
- Web site: Wallenstein . Andrew . 'X Factor' expands digital domain - Entertainment News, Technology News, Media . Variety . 2011-11-17 . 2012-11-27.
- Web site: Latest from twitter . Getting Down With The X-Factor | WebTV with Taryn . Tarynsouthern.com . 2011-11-08 . 2012-11-27 . dead . https://web.archive.org/web/20150320215342/http://tarynsouthern.com/2011/11/getting-down-with-the-x-factor/ . 2015-03-20 .
- Web site: MTV News' Jim Cantiello Joins 'The X Factor' Team . https://web.archive.org/web/20111027195216/http://newsroom.mtv.com/2011/10/25/mtv-news-jim-cantiello-joins-the-x-factor-team . dead . October 27, 2011 . Newsroom.mtv.com . 2011-10-25 . 2012-11-27.
- Web site: unicorns are real. . YouTube . 2007-02-24 . 2012-11-27.
- Web site: The X Factor News | The X Factor On Fox . Thexfactorusa.com . 2012-11-27.
- Web site: Cannes Lions International Festival of Creativity . Canneslions.com . 2011-12-15 . 2012-11-27 . dead . https://archive.today/20130118204954/http://www.canneslions.com/work/2012/branded/entry.cfm?entryid=2076&award=99&order=2&direction=1 . 2013-01-18 .
- Web site: Webby Honorees . Webbyawards.com . 2011-10-28 . 2012-11-27 . dead . https://web.archive.org/web/20090704034520/http://www.webbyawards.com/webbys/current_honorees.php?media_id=98 . 2009-07-04 .