The World of Interiors explained

The World of Interiors
Editor:Emily Tobin
Category:Design magazine
Frequency:Monthly
Total Circulation:60,414[1]
Circulation Year:June 2013
Firstdate:November 1981
Company:Condé Nast
Country:United Kingdom
Based:London
Language:English
Issn:0264-083X

The World of Interiors is a magazine published by Condé Nast with a total readership of 152,000.[2] The glossy monthly magazine covers interior design.

History

The magazine began as Interiors in November 1981.[3] It was founded in London, England, by Kevin Kelly, with Min Hogg as editor. Its unusual interiors and literate style set it apart from other interior titles, and within two years the magazine had been bought by Condé Nast[4] (acquisition led by Bernard Leser[5]) and it began publishing internationally under the name The World of Interiors (as there was already an American competitor named Interiors.[6]

Since 2001, it was edited by Rupert Thomas, who had joined the magazine in 1991 and had been its deputy editor since 1997.[7] In 2012, the magazine launched a special fashion issue.[8]

In October 2019, the magazine launched the online directory The World of Interiors Index which lists dealers, gallerists, and upholsters. In September 2021, Hamish Bowles became editor-in-chief of The World of Interiors. The magazine has only had three editors during its 41-year history.[9] [10] [11] However, in 2024, Bowles became creative director-at-large and the magazine's editor Emily Tobin took on the editor-in-chief position.[12]

The magazine's offices were formerly on the second floor of Vogue House.[13]

Content

The focus of The World of Interiors has been described as "startlingly beautiful things"[14] and a "gorgeous physical object". It has continued to mix high and low interiors, historical and modern interiors. Domestic houses, church interiors and historical palaces have all been covered.In addition to photographic features of interiors, the magazine has "an editorial mix that has retained its eclecticism, wit and attention to every word."

Steven Kurutz from The New York Times called it "intelligent, witty and wide-ranging in its curiosity: a bible." When many other divisions of Condé Nast declined, the sales of The World of Interiors remained steady through the years, partly because its content is created by people who "are all artistic bohemian types. It's the antithesis to the data-driven digital attitude that we have to embrace in other part of our business", according to an executive from Condé Nast Britain.

Fifty percent of readers work in design-related industries.[15]

Notes and References

  1. News: Mag ABCs: Full circulation round-up for the first half of 2013. 7 December 2013. Press Gazette. 15 August 2013.
  2. Web site: Media Pack . World of Interiors . 21 March 2016 . dead . https://web.archive.org/web/20160324133344/http://www.worldofinteriors.co.uk/mediapack . Mar 24, 2016 .
  3. Web site: World of Interiors. Conde Nast. 23 December 2015 . dead . https://web.archive.org/web/20151223144700/http://www.condenastinternational.com/country/united-kingdom/world-of-interiors/ . 23 December 2015 .
  4. News: A British Editor Sets Her Own Style. The New York Times. December 1, 1983. Duka. John . live . https://web.archive.org/web/20210418172847/https://www.nytimes.com/1983/12/01/garden/a-british-editor-sets-her-own-style.html . Apr 18, 2021 .
  5. News: Shoebridge . Neil . 1 May 1995 . The man with a lifetime in Vogue . 8 May 2024 . Financial Review.
  6. Web site: Magazine publishers (Boat to Cornmarket). MAGFORUM . live . https://web.archive.org/web/20240118183431/http://www.magforum.com/magazinepublishers2.htm . Jan 18, 2024 .
  7. Web site: 2001-01-12 . MEDIA BRIEFS: Thomas steps up at World of Interiors . 2024-05-14 . www.prweek.com . en.
  8. Web site: Neel . Julia . 2012-11-12 . The World of Interiors Introduces Fashion Issue . 2024-05-14 . WWD . en-US.
  9. Web site: 17 September 2021 . Hamish Bowles appointed Editor in Chief of World of Interiors . subscription . live . https://web.archive.org/web/20230226214522/https://www.vogue.com/article/hamish-bowles-world-of-interiors-editor-in-chief . Feb 26, 2023 . Vogue.
  10. News: Kurutz . Steven . Hamish Bowles Enters The World of Interiors . subscription . Mar 3, 2022 . The New York Times . 4 June 2022.
  11. Web site: Schneier . Matthew . 2021-09-17 . Will World of Interiors Get a Gut Reno Under Hamish Bowles? . 2024-05-07 . Curbed . en.
  12. Web site: 2024-03-27 . Hamish Bowles Steps Down as Editor in Chief at The World of Interiors . 2024-05-14 . Yahoo Sports . en-CA.
  13. News: Kurutz . Steven . Inside The World of Interiors, Condé Nast's Secret Weapon . subscription . 27 January 2024 . The New York Times . 4 December 2019.
  14. Web site: The London Magazine Min Hogg. Lisa . Freedman. www.thelondonmagazine.co.uk . 28 May 2012. dead . https://web.archive.org/web/20170609085346/http://www.thelondonmagazine.co.uk/interiors-gardens/celebrity-homes/min-hogg.html . 9 June 2017.
  15. Web site: Condé Nast - the World of Interiors .