| The WholeNote | |
| Publisher: | WholeNote Media Inc. |
| Language: | English |
| Frequency: | 10 issues a year |
| Category: | Music |
| Total Circulation: | 30,000[1] |
| Country: | Canada |
| Based: | Toronto |
| Issn: | 1488-8777 |
The WholeNote is a free monthly Canadian music magazine. It uses a controlled circulation model, in which local businesses procure copies and provide them freely to their customers. It gets its revenue from advertising and a grant from the Ontario Arts Council. The publication is known for its concert listings, reviews, and coverage of the Canadian music scene.[1] [2]
It spawned from flutist Allan Pulker's music column in The Kensington Market Drum, a local newspaper run by David Perlman. In November 1994, Pulker contacted Perlman with a proposal to create a spinoff publication dedicated exclusively to music. By June the next year, a four-page prototype issue was created, and in either August[1] or September[3] of 1995, the debut issue of Pulse was released. However, the magazine got into a trademark dispute with an American publication of the same name, so its title was changed temporarily to TMFKAP (The Magazine Formerly Known as Pulse) and, after a reader contest for a new name was held, debuted as The WholeNote in May 1996.[3] During the COVID-19 pandemic, when live music was not played and many businesses were closed, the magazine replaced its concert listings with more original writing.[2]