"The Tunnel under the World" is a science fiction short story by American writer Frederik Pohl. It was first published in 1955 in Galaxy magazine. It has often been anthologized, most notably in The Golden Age of Science Fiction, edited by Kingsley Amis (1981).
Guy and Mary Burckhardt wake up in their house in Tylerton on June 15, having both had terrible nightmares, but they cannot recall the events of their dreams. Guy dismisses the dream and goes to work as usual, the downtown offices of Contro Chemicals, which operates a highly automated and robot-staffed petrochemicals plant. But something is not right; he is surrounded everywhere by loud and all-pervasive advertising jingles for everything from cigarettes to freezers.
A colleague named Swanson tries to speak to him but apparently does not get the desired reaction from Burckhardt and leaves. Burckhardt goes home, but the next morning, he awakes having had the same nightmare. It's June 15 again. He apparently has forgotten the previous day. He is unaware that he is living through the same day again—almost, but not quite the same day.
That evening, Burckhardt discovers that his cellar has seemingly been dismantled and "rebuilt", in a way he does not recognize. While investigating he abruptly falls to sleep, spending the entire night in the cellar. When he awakens, it's June 15 again, but this time he remembers the previous day. Swanson again speaks to Burckhardt at work, and Burckhardt asks why he keeps approaching him in this way. Swanson hustles him away to the empty halls of the chemical plant. Hiding in a room at the end of a long tunnel, he explains that everyone in town seems to lose the last day of their memory each night when they sleep, unless they sleep in a hidden location as Swanson has been doing. He theorizes that an invader has taken over the town for unknown reasons.
He proves to be incorrect. In actuality, the chemical plant had exploded, killing all the inhabitants of Tylerton. A ruthless advertising executive, Dorchin, took over the ruins and rebuilt the town in miniature. The dead people's memories and personalities were read from their brains and copied into minuscule robots, which are being used as captive subjects for testing high pressure advertising campaigns. Each night, the power is cut and Dorchin's employees manually reset each robot's memory in preparation for the next experiment.
Over the years, the story has been adapted for other media several times, including: