The Story Begins Explained

The Story Begins
Type:ep
Artist:Twice
Cover:TheStoryBegins.jpg
Border:yes
Recorded:2015
Studio:JYPE Studios
Language:Korean
Label:JYP
Producer:J. Y. Park
Next Title:Page Two
Next Year:2016

The Story Begins is the debut extended play by South Korean girl group Twice. It was released by JYP Entertainment on October 20, 2015, through KT Music. It features six tracks, including the lead single, "Like Ooh-Ahh", which was composed by Black Eyed Pilseung and is a blend of several different genres.

Following the formation of Twice through the survival show Sixteen, which concluded in July 2015, the group made their official debut three months later. The group promoted their debut EP on several South Korean music show programs, with the EP meeting moderate commercial success, peaking at number three on the Gaon Album Chart and selling over 40,000 copies by the end of 2015.

Background and release

On February 11, 2015, JYP Entertainment founder Park Jin-young announced the company's collaboration with Mnet to air Sixteen, a competition survival show that would decide the lineup of an upcoming girl group, the first under JYPE in five years, following the debut of Miss A in 2010. The show, which featured a total of 16 candidates, began airing on May 5.[1] [2] [3]

The show concluded on July 7, with Nayeon, Jeongyeon, Sana, Jihyo, Mina, Dahyun, and Chaeyoung being selected as the seven Twice members. Park then made the controversial decision of adding two eliminated contestants: Tzuyu, who was known as the "audience's pick" since she was the most popular contestant by the show's end, and Momo, who was added by Park himself since he felt the group needed someone with Momo's performance abilities. It was then announced that the new girl group under JYPE would be making their debut in the later half of 2015.[4] [5] [6]

On October 7, JYPE confirmed that Twice would make their official debut on October 20, with the agency releasing a group teaser image.[7] On October 9, Twice released a group teaser image and confirmed that the lead single for their upcoming album is titled "Like Ooh-Ahh".[8] The following day, the group revealed more details about their EP titled The Story Begins, posting a picture of the album's track list revealing six songs in total.[9] On October 12, the group released individual teaser videos featuring Nayeon, Momo, and Mina, which depicted certain notable characteristics or personalities of each member. In each of their respective videos, zombies made an unexpected but short appearance. Later on the same day, individual teaser photos of the three members were uploaded.[10] [11] On October 13, individual teaser photos of Sana, Chaeyoung, and Tzuyu were released.[12] The following day, teaser photos for Jeongyeon, Jihyo, and Dahyun were uploaded.[13]

On October 15, the group uploaded two teaser images featuring all the members.[14] On October 16, they uploaded a music video teaser clip revealing a part of their choreography for "Like Ooh-Ahh". The members were depicted to be dancing in the middle of a zombie horde.[15] On October 17, Twice uploaded an album highlight medley featuring audio instrumental snippets for all tracks in the EP.[16] A day before the release of their album, the group held a live countdown broadcast on V Live.[17]

The Story Begins and its lead single "Like Ooh-Ahh" was officially released on October 20.[18]

Composition

The Story Begins is an EP consisting of six tracks. "Like Ooh-Ahh" is produced by Black Eyed Pilseung, who had previously worked with other artists under JYP Entertainment including Miss A and Got7. The song was sonically described as a color pop track which incorporates various genres such as hip hop, R&B, and rock. The second track "Do It Again" was written by Park Jin-young, lyrically describing the excitement one feels after receiving a confession of love from another person, and was previously performed by Twice in Sixteen. "Going Crazy" is another song that was first performed by the group during Sixteen, and lyrically talks about uncontrollable feelings due to infatuation. The song "Truth" is classified as a song incorporating pop dance, punk, and ballad, and was also performed during Sixteen. "Candy Boy" is described to be a love song, with the song's lyrics depicting how a person can meet their loved one even in dreams. The album's closing track "Like a Fool" is an acoustic song that tells about a girl's heartache after being unable to confess to their romantic interest.[19]

Promotion

On the same day as the release of The Story Begins, Twice held a live showcase at the AX-Korea in Gwangjin-gu, Seoul, wherein they performed "Like Ooh-Ahh" alongside the dance tracks "Going Crazy" and "Do It Again."[20]

Twice promoted their album by appearing and performing on several South Korean music programs. The group made their first-ever music show appearance on M Countdown on October 22, performing "Like Ooh-Ahh" and "Do It Again".[21] This was followed by performances on KBS2's Music Bank on October 23,[22] MBC's Show! Music Core on October 24,[23] and on SBS' Inkigayo on October 25,[24] among other performance dates. The group also made their appearance on the SBS Gayo Daejeon 2015 held on December 27, performing "Like Ohh-Ahh".[25]

On January 22, 2016, Twice performed "Like Ooh-Ahh" alongside a cover of Miss A's "Bad Girl Good Girl" and Wonder Girls' "So Hot" on You Hee-Yeol's Sketchbook.[26] On April 24, the group performed at the KCON Japan 2016 in a special broadcast done by M Countdown.[27]

Commercial performance

The Story Begins debuted at number four on the Gaon Album Chart for the week ending October 24, 2015, and peaked at number three two weeks later.[28] [29] By the end of October, the EP sold a total of 17,100 physical copies.[30] At the end of 2015, the album reached 49,904 copies sold.[31] As of 2020, the album has sold 199,696 copies in South Korea and 47,448 copies in Japan.[32] [33] As of May 2019, it was the group's best selling album in the United States with 4,000 copies sold.[34]

Legacy

On October 19, 2016, Twice revealed their official light stick dubbed "Candy Bong" (bong meaning stick in Korean), inspired by the song "Candy Boy".[35]

Content production

Credits adapted from album liner notes.[36]

Locations
Personnel

Charts

Weekly charts

Chart (2015–19)Peak
position
Japanese Albums (Oricon)[37] 43
South Korean Albums (Gaon)3
US World Albums (Billboard)[38] 15

Year-end charts

Release history

Release dates and formats for The Story Begins
RegionDateFormat(s)EditionLabel
VariousOctober 20, 2015Standard
South KoreaCD
TaiwanDecember 11, 2015CD + DVDTaiwan
ThailandFebruary 12, 2016CDThailand

Notes and References

  1. Web site: Yoo. Ji-hye. [단독] Mnet-JYP 손잡았다…걸그룹 제작 프로 론칭]. February 12, 2015. March 3, 2021. MBN Star. ko. May 12, 2020. https://web.archive.org/web/20200512034524/https://entertain.naver.com/read?oid=057&aid=0000584124. live.
  2. Web site: Kang. Hyo-jin. May 5, 2015. '식스틴' 첫방, 박진영 극찬 터졌다 "아주 압도적, 보통 배짱 아냐". March 3, 2021. TV Daily. June 13, 2021. https://web.archive.org/web/20210613073747/http://tvdaily.asiae.co.kr/read.php3?aid=1430805927898676019. dead. ko.
  3. Web site: Won. Ho-jung. April 29, 2015. 'Sixteen' compete for spot in JYP's next girl group. March 3, 2021. The Korea Herald. en. May 1, 2015. https://web.archive.org/web/20150501063014/http://www.koreaherald.com/view.php?ud=20150429001117. live.
  4. Web site: Kim. Min-gi. JYP측 "트와이스 모모 합류 이유있어…내정설, 사실 아니다". July 8, 2015. March 3, 2021. Money Today. ko. November 28, 2020. https://web.archive.org/web/20201128090319/https://entertain.naver.com/read?oid=008&aid=0003503412. live.
  5. Web site: Yoon. Hyo-jin. '식스틴 논란' JYP 측 "모모 추가합격, 완성도 높은 트와이스를 위해 결정" (공식입장). July 8, 2015. March 3, 2021. FN Star. ko. January 29, 2021. https://web.archive.org/web/20210129221107/https://entertain.naver.com/read?oid=014&aid=0003462829. live.
  6. Web site: Kang. Seo-jeong. JYP 측 "논란 겸허히 받아들인다..서툰 점 양해해달라"[공식입장 전문]]. July 8, 2015. March 3, 2021. OSEN. ko. November 15, 2020. https://web.archive.org/web/20201115100407/https://entertain.naver.com/read?oid=109&aid=0003108190. live.
  7. Web site: Hong. Se-young. JYP 측 "신인 걸그룹 트와이스 오는 20일 전격 데뷔" [공식입장]]. live. Sports Donga. October 7, 2015 . March 3, 2021. February 15, 2021. https://web.archive.org/web/20210215015421/https://sports.donga.com/3/all/20151007/74037758/1. ko.
  8. Web site: Choi. Hyeon-jeong. 트와이스, 단체 이미지 공개 '떨림까지 아름다운 걸그룹'. October 8, 2015. Sports Donga. Naver. August 15, 2017. https://web.archive.org/web/20170815105810/http://m.entertain.naver.com/read?oid=382&aid=0000412423. live. ko.
  9. Web site: Nam. Woo-jeong. 트와이스, 데뷔 앨범 트랙리스트 공개…멤버들이 직접 쓴 감상법은? - 열린세상 열린방송 MBN. October 10, 2015. March 3, 2021. MBN Star. ko. June 13, 2021. https://web.archive.org/web/20210613073830/https://star.mbn.co.kr/view.php?sc=71600002&year=2015&no=966784. live.
  10. Web site: Jeon. Won. October 12, 2015. JYP 신예 트와이스, 멤버별 티저에 좀비 갑툭튀 '콘셉트가 뭐야?'. March 3, 2021. MyDaily. June 13, 2021. https://web.archive.org/web/20210613073831/http://mydaily.co.kr/new_yk/html/read.php?newsid=201510120803661134. live. ko.
  11. Web site: 트와이스, 3인3색 개인티저 보니…상큼+청순+섹시 다 있어!. March 3, 2021. Daily Hankook. October 13, 2015. ko. June 13, 2021. https://web.archive.org/web/20210613073803/https://code.jquery.com/jquery-1.12.4.js. live.
  12. Web site: Kim. Su-ji. October 13, 2015. "비주얼 멤버 궁금해?"…'트와이스', 걸크러쉬 티저. March 3, 2021. Dispatch. ko.
  13. Web site: Choi. Hyeon-jeong. 트와이스, 정연·지효·다현 이미지 공개, 역시 최강 비주얼. Sports Donga. October 14, 2015. ko.
  14. Web site: Lee. Hye-rin. October 15, 2015. 트와이스 데뷔 임박, 새 단체사진 공개 '비주얼 공백無'. March 3, 2021. TV Daily. ko. https://web.archive.org/web/20210911130249/http://tvdaily.asiae.co.kr/read.php3?aid=1444882673997505010. September 11, 2021. dead.
  15. Web site: Jeong. Ji-won. October 16, 2015. 트와이스 '우아하게' 안무 공개…피리부는 소녀들. March 3, 2021. Xports News. ko.
  16. Web site: 트와이스 사나-모모-쯔위, 외국인 멤버의 반전 한글 글씨체 공개 '깜찍' - 스타엔뉴스. March 3, 2021. StarN News. ko.
  17. Web site: Kim. Areum. October 19, 2015. JYP 신예 트와이스, 데뷔 카운트다운 팬들과 함께한다…19일 네이버 V앱 중계. March 3, 2021. Newsway. ko. June 13, 2021. https://web.archive.org/web/20210613074336/https://fonts.googleapis.com/css?family=Nanum+Myeongjo&display=swap. live.
  18. Web site: Jeong. So-young. October 20, 2015. [한밤의 신곡] 좀비도 춤추게 하는 트와이스의 매력? OOH-AHH하게!]. March 3, 2021. OSEN. ko. June 13, 2021. https://web.archive.org/web/20210613074334/https://ads.mtgroup.kr/RealMedia/ads/adstream_jx.ads/osen_mobile/news/@x05. live.
  19. Web site: The Story Begins . . November 28, 2015 . October 20, 2015 . November 21, 2015 . https://web.archive.org/web/20151121151831/http://www.melon.com/album/detail.htm?albumId=2645617 . live .
  20. Web site: October 20, 2015. Won. Ho-jung. Twice's 'Story Begins'. October 23, 2015. K-pop Herald. Herald Corporation. March 4, 2016. https://web.archive.org/web/20160304101333/http://kpopherald.koreaherald.com/view.php?ud=201510201734359495934_2. live.
  21. Web site: Sun. Mi-kyung. October 22, 2015. '엠카' 데뷔 트와이스, JYP의 이유있는 자신감..단번에 홀렸다. March 3, 2021. OSEN. ko. June 13, 2021. https://web.archive.org/web/20210613074431/https://ads.mtgroup.kr/RealMedia/ads/adstream_jx.ads/osen_mobile/news/@x05. live.
  22. Web site: Jeong. Ji-won. October 23, 2015. '뮤직뱅크' 트와이스, 지상파 첫 데뷔…JYP 꽃밭 탄생. March 3, 2021. Xports News. ko.
  23. Web site: October 24, 2015. 음악중심 트와이스 데뷔, 당당한 매력의 '우아하게'. March 3, 2021. FN Star News. ko. June 13, 2021. https://web.archive.org/web/20210613074337/https://connect.facebook.net/ko_KR/sdk.js?hash=ad1904b56541bb5e1c1e22da68776e0e&ua=modern_es6. live.
  24. Web site: Kang. Kyung-yoon. October 25, 2015. [영상] '인기가요' 트와이스 데뷔무대, 역대급 미모 자랑]. March 3, 2021. SBS Entertainment News. ko. June 13, 2021. https://web.archive.org/web/20210613074335/https://ent.sbs.co.kr/news/article.do?article_id=E10007202008. live.
  25. Web site: Kim. Hye-jeong. December 27, 2015. '가요대전' 트와이스 쯔위, 레드 체크 의상으로 성탄절 분위기 물씬~. March 3, 2021. Herald Pop. ko. July 19, 2020. https://web.archive.org/web/20200719123533/https://news.nate.com/view/20151227n23296. live.
  26. Web site: Min. Seulgi. January 23, 2016. 유희열의 스케치북 트와이스 "이겨내면 된다". March 3, 2021. Star Today. ko. June 13, 2021. https://web.archive.org/web/20210613074339/https://www.mk.co.kr/star/hot-issues/view/2016/01/64365/. live.
  27. Web site: Lee. Yoon-min. April 14, 2016. 'KCON 엠카운트다운' 트와이스, '우아하게'로 9인 9색 매력 자랑. March 3, 2021. TV Daily. June 13, 2021. https://web.archive.org/web/20210613074343/http://tvdaily.asiae.co.kr/read.php3?aid=14606270291101662010. dead. ko.
  28. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=44&hitYear=2015&termGbn=week . ko:2015년 44주차 Album Chart . Week 44 of 2016 Album Chart . Gaon Music Chart . May 13, 2016 . ko . November 17, 2015 . https://web.archive.org/web/20151117063129/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=44&hitYear=2015&termGbn=week . dead .
  29. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=46&hitYear=2015&termGbn=week . ko:2015년 46주차 Album Chart . Week 46 of 2016 Album Chart . Gaon Music Chart . May 13, 2016 . ko . September 26, 2018 . https://web.archive.org/web/20180926212503/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=46&hitYear=2015&termGbn=week . dead .
  30. Web site: 2015년 10월 Album Chart. dead. Gaon. March 3, 2021. November 17, 2015. https://web.archive.org/web/20151117024834/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=10&hitYear=2015&termGbn=month.
  31. Web site: 2015년 Album Chart. dead. Gaon. March 3, 2021. March 4, 2021. https://web.archive.org/web/20210304085051/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2015&hitYear=2015&termGbn=year&year_time=3.
  32. Total album sales for The Story Begins: 49,904 (2015) + 50,575 (2016) + 29,495 (2017) + 34,599 (2018) + 30,141 (2019) + 4,982 (2020)
    • Web site: 2015 Yearly Album Chart. Gaon Music Chart. ko. January 20, 2016. January 11, 2016. https://web.archive.org/web/20160111080741/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2015&hitYear=2015&termGbn=year. dead.
    • Web site: 2016 Yearly Album Chart. Gaon Music Chart. ko. January 13, 2017. February 3, 2015. https://web.archive.org/web/20150203005818/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2016&hitYear=2016&termGbn=year. dead.
    • Web site: August 2017 Album Chart. Gaon Music Chart. ko. September 7, 2017. September 22, 2018. https://web.archive.org/web/20180922225356/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=08&hitYear=2017&termGbn=month. dead.
    • Web site: December 2018 Album Chart. Gaon Music Chart. ko. January 11, 2019. August 12, 2019. https://web.archive.org/web/20190812145804/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=12&hitYear=2018&termGbn=month. dead.
    • Web site: December 2019 Album Chart. Gaon Music Chart. ko. January 9, 2020. January 9, 2020. https://web.archive.org/web/20200109051321/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=12&hitYear=2019&termGbn=month. dead.
    • Web site: January 2020 Album Chart. Gaon Music Chart. ko. February 6, 2020. March 10, 2020. https://web.archive.org/web/20200310035312/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=01&hitYear=2020&termGbn=month. dead.
  33. Total sales for The Story Begins:
  34. Benjamin. Jeff. TWICE's 'Fancy' Revamp Leads to Biggest U.S. Sales Week for an Album Yet. Billboard. May 4, 2019. May 3, 2019. June 11, 2019. https://web.archive.org/web/20190611053230/https://www.billboard.com/articles/columns/k-town/8510028/twices-fancy-you-world-albums-chart-biggest-us-sales-week. live.
  35. Web site: TWICE reveal their official 'Candy Bong' light stick. October 19, 2016. SBS PopAsia. October 19, 2016 . October 20, 2016. https://web.archive.org/web/20161020041036/http://www.sbs.com.au/popasia/blog/2016/10/19/twice-reveal-their-official-candy-bong-light-stick. dead.
  36. The Story Begins. Twice. 2015. CD. JYP Entertainment.
  37. Web site: 週間 CDアルバムランキング （2018年12月31日～2019年01月06日）. January 14, 2019. Oricon News. Oricon ME. ja. January 11, 2019. January 9, 2019. https://web.archive.org/web/20190109031123/https://www.oricon.co.jp/rank/ja/w/2019-01-14/p/5/. live.
  38. World Albums. Billboard. January 21, 2016. May 6, 2016. https://web.archive.org/web/20160506080112/http://www.billboard.com/charts/world-albums/2016-01-23. live.
  39. Web site: 2015년 Album Chart. Gaon Chart. Korea Music Content Industry Association. January 27, 2017. ko. January 11, 2016. https://web.archive.org/web/20160111080741/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2015&hitYear=2015&termGbn=year. dead.
  40. Web site: 2016년 Album Chart. Gaon Chart. Korea Music Content Industry Association. January 24, 2017. ko. February 3, 2015. https://web.archive.org/web/20150203005818/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2016&hitYear=2016&termGbn=year. dead.

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