| THE PLAZA Seoul, Autograph Collection | |
| Area Served: | South Korea |
| Industry: | Hospitality |
| Products: | Hotels |
| Parent: | Hanwha Group |
| Foundation: | October 1976 |
| Location: | Seoul, South Korea |
THE PLAZA Seoul, Autograph Collection is situated in the heart of Seoul, to the south of Seoul Plaza.
THE PLAZA Seoul, Autograph Collection is a luxury boutique hotel chain owned and operated by a South Korean hospitality subsidiary Hanwha Hotel & Resort. It is located in So gong-ro 119, Jung-gu, Seoul, where the historical buildings such as Deoksugung Palace, Gyeongbokgung Palace is located. Also it is within walking distance to major attractions such as Jungdong, Gwanghwamun, Seoul Station, Seoul Plaza, Myeongdong and Insa-dong. It is also known as a business hotel in a location where domestic and foreign financial institutions and large corporations are concentrated. Since January 2018, it gained a partnership with Marriott International's luxury lifestyle brand 'Autograph Collection' in Korea.
THE PLAZA was opened in October 1976 under the name "Seoul Plaza Hotel" and reopened in November 2010 as a luxury boutique hotel. The renovation of the Plaza was the first and largest full-scale business operation in the hotel industry, including front-facing, all rooms, food service, and lobby. The construction period took six months from May 2010 and the total construction cost is about 80 billion won. Uniquely, the Plaza Hotel distinguishes itself from the others by designing all the interior elements, including the exterior of the hotel, all the rooms and lobby exclusively with the Italian designer Guido Ciompi.
THE PLAZA Seoul Hotel has 408 rooms, four restaurants offering international food, nine banquet halls that can serve as a venue for diverse events, and other facilities including a fitness center and spa.