The North Alliance Explained

The North Alliance
Type:Holding company
Industry:Brand, Design, communications, technology, advertising, marketing
Founder:Thomas Høgebøl
Area Served:Worldwide
Services:Branding & identity
consumer insights
design
digital
marketing
market research
public relations
relationship marketing
Revenue:985 million NOK (2016)[1]
Num Employees:1250 (2022)
Subsid:&Co, Åkestam Holst, Anorak, Axenon, BKRY, Bold, NoA Consulting, NoA Connect, NoA Health NoA Ignite, North Kingdom, Scienta, Agitec, DK&A, Bluebird, Bob the Robot & Unfold
Location City:Oslo
Location Country:Norway

The North Alliance (NoA) is a Scandinavian agency network, working with design, communication and technology.[2] Founded in 2014, it is organized as a holding company and consists of 26 cooperating agencies in Denmark, Norway, Sweden, Finland and Poland with over 1250 employees. In 2016 the combined turnover was estimated at around €100 million.[3]

Agencies

History

The conglomerate was formed in January 2014 by Thomas Høgebøl, former head of McCann Worldgroup, backed by Finnish private equity fund CapMan Group.[4] 2017 Capman Group exited and the private equity firm Norvestor stepped in as new owner of NoA.

Notes and References

  1. Web site: Nære milliarden – kan bli solgt innen to år. 5 June 2017 . Dagens Næringsliv.
  2. Web site: About NOA | N°A – The North Alliance . Thenorthalliance.com . 2015-10-18.
  3. Web site: Nære milliarden – kan bli solgt innen to år. 5 June 2017 . Dagens Næringsliv.
  4. Web site: 2015-07-16. The Nordics Are Coming: North Alliance to Buy a U.S. Office | Global News – Advertising Age. Adage.com. 2015-10-18.