| The New Prescription | |
| Type: | album |
| Artist: | Breed |
| Cover: | The New Prescription.jpg |
| Released: | August 24, 2004 |
| Recorded: | 2002 - 2004 |
| Genre: | Midwest hip hop, gangsta rap, G-funk |
| Label: | UMZ, Psychopathic Records |
| Producer: | Esham, G. Pierce, Ess Man, Lavel |
| Prev Title: | Chopped and Screwed |
| Prev Year: | 2002 |
| Next Title: | The Mix Tape |
| Next Year: | 2004 |
The New Prescription is the ninth and final album by Breed. Released in 2004, it was Breed's final album, and the only release by UMZ Entertainment, a subsidiary of Psychopathic Records.
Breed signed to UMZ Entertainment after leaving Fharmacy Recordings. UMZ was founded by Alex Abbiss as a subsidiary of Psychopathic Records, a label founded by Abbiss and Insane Clown Posse. Abbiss wanted to release music intended for a wider audience than ICP's Juggalo fanbase.[1] Regarding Breed, ICP member and label chairman Joseph Bruce stated, "It’s just a business relationship that turned friends. We’re not doing anything with him in the future that we know of as far as tours or anything like that. He’s just doing his thing. His record is a great record."[1]
Breed recorded The New Prescription with production by Psychopathic artist Esham, Psychopathic-affiliated rapper Lavel, and non-affiliated producers Ess Man and G. Piece. The album's songs were engineered, mixed, and arranged by Psychopathic producers Fritz "the Cat" Van Kosky, J. Hicks and Esham.[2] "Gotta Go" featured vocals by singer Tobi, while "Roll" featured a guest rap verse by Esham.[2]
"Rap Game" was released as a promo single, and a music video was produced, featuring an appearance by Tech N9ne in the video.[3]