| The New Pollution | |
| Cover: | BeckTheNewPollution.jpg |
| Type: | single |
| Artist: | Beck |
| Album: | Odelay |
| Released: | February 28, 1997 |
| Genre: | |
| Length: | 3:39 |
| Label: | DGC |
| Producer: |
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| Prev Title: | Devils Haircut |
| Prev Year: | 1996 |
| Next Title: | Sissyneck |
| Next Year: | 1997 |
"The New Pollution" is a song by American musician Beck, released in February 1997 by DGC Records as the third single from his fifth album, Odelay (1996). It was written by Beck with John King and Michael Simpson, and produced by Beck with Dust Brothers. The song samples "Venus" by Joe Thomas.[1] In the US, "The New Pollution" peaked at number 78 on the Billboard Hot 100 and number nine on the Billboard Alternative Airplay chart. In Europe, it was a top-10 hit in Iceland, peaking at number nine. The music video for the song was directed by Beck himself.
Retrospectively, Justin Chadwick from Albumism named "The New Pollution" one of the "unequivocal standouts" of the Odelay album, describing it as "buoyant" and "exhilarating, pop-friendly fare".[2] David Stubbs from Melody Maker felt the song "is as near to anthemic as Beck gets. Nicking the bassline from The Beatles' 'Taxman', it's shot through with a recurring children's TV piccolo motif and wailing sax. Again, interesting and clever, rather than uplifting or inspirational."[3] A reviewer from Music Week gave it four out of five, adding, "Similar to 'Devils Haircut' in execution, this mellow outing from Odelay should follow its predecessor into the Top 30."[4] Music Week editor Alan Jones called it a gem, adding, "Like the hit 'Devils Haircut', it sounds very tongue in cheek and combines the psychedelic swirl of The Beatles' 'Within You, Without You' with the bass line from 'Taxman', although it doesn't really sound like a Beatles record. It does have their freshness and is very commercial and is sure to score."[5] David Sinclair from The Times viewed it as a "sneaky re-working of that old 'Taxman' riff."[6]
The accompanying music video for "The New Pollution" was directed by Beck himself. It features 1960s-style dancing and background. The video contains visual references to Serge Gainsbourg's music videos for "Monsieur William" and "Melody", as well as the bands Mötley Crüe and Kraftwerk.[7] The opening scene references The Lawrence Welk Show.
The video features actress Mary Lynn Rajskub.
The music video received nominations for Video of the Year, Best Alternative Video, Best Direction, Best Choreography and Best Art Direction at the 1997 MTV Video Music Awards, winning the latter three.[8]
As of January 13, 2019, Beck had performed the song live 374 times.[9]