The Association of the Most Beautiful Villages of Quebec (French: Association des plus beaux villages du Québec) is an association created in 1997 by Jean-Marie Girardville and inspired from similar associations in France, Belgium, and Italy. Its objective is to promote the preservation and the enhancement of the architectural and historical heritage of villages in Quebec, as well as the quality of their landscape. As of 2009, it had 37 village members located in 10 different regions. It is affiliated to the international association The Most Beautiful Villages in the World.