| Genre: | Music variety show |
| Creator: | Burt Sugarman |
| Presenter: | Various guest hosts (1972–1975, 1976–1981) Helen Reddy (1975–1976) |
| Narrated: | Wolfman Jack |
| Opentheme: | "Midnight Special" performed by Johnny Rivers |
| Country: | United States |
| Language: | English |
| Num Episodes: | 350[1] |
| Executive Producer: | Burt Sugarman |
| Location: | NBC Studios in Burbank, CA |
| Runtime: | 90 min |
| Company: | Burt Sugarman Productions |
| Channel: | NBC |
| Related: | Tomorrow |
The Midnight Special is an American late-night musical variety series originally broadcast on NBC from 1972 to 1981, created and produced by Burt Sugarman. It premiered as a TV special on August 19, 1972, and then began its run as a regular series from February 3, 1973, to March 27, 1981.[2] The 90-minute program aired on Saturday mornings at 1 a.m. ET/PT after the Friday night edition of The Tonight Show Starring Johnny Carson.[3]
Like its syndicated late-night cousin Don Kirshner's Rock Concert, the show typically featured guest hosts, except for a period from July 1975 through March 1976 when singer Helen Reddy served as the regular host. Wolfman Jack served as the announcer and frequent guest host. The program's theme song, a traditional folk song called "Midnight Special", was performed by Johnny Rivers.
The Midnight Special was noted for featuring musical acts performing live, which was unusual since most television appearances during the era showed performers lip-synching to prerecorded music. The series also occasionally aired vintage footage of older acts, such as Bill Haley & His Comets. The program also featured occasional performances of comedians such as Steve Martin,[4] Richard Pryor, Andy Kaufman, and George Carlin.
In 1972,[5] producer Burt Sugarman pitched the program as a means for NBC to capitalize on a potential audience. "Our aim was to reach for the 18-33 age bracket, the young married and daters who attend concerts and movies but don't watch much television," Sugarman said.[6]
At the time, none of the Big Three television networks had programming on after 1:00 am Eastern time, as common practice by most stations was to sign off after the final program. Despite a lack of competition in that timeslot, NBC initially rejected the idea. The rejection led Sugarman to buy the air time for the premiere on his own as a brokered show, convincing Chevrolet to become the show's first sponsor. It premiered with ratings high enough for NBC to reconsider its decision, and the network subsequently bought the program. NBC also reasoned that the additional weekly hour and a half of programming would allow NBC to recoup some revenue lost as a result of the Public Health Cigarette Smoking Act, which banned the advertising of tobacco on television effective January 1, 1971.[7]
The pilot for the series aired on August 19, 1972. It was presented as a 90-minute special encouraging young people to vote in the upcoming Presidential election. Nielsen ratings for the premiere episode were a success, with 4.4%, or approximately 5 million television sets "tuned in", and 32% of those watching TV during that time period were watching The Midnight Special.[8] Several months later, on February 3, 1973, it premiered as a weekly series.[9] Initially, it was scheduled to run 26 consecutive weeks.[10] Within eight months of its premiere, The Midnight Special had proven that programming in the later time period was viable, and NBC would expand its programming in the time slot to five days a week with the addition of the talk show Tomorrow, hosted by Tom Snyder, the other four nights.
The Midnight Specials original time slot was on Saturdays from 1:00 to 2:30 a.m. in the Eastern and Pacific time zones (Midnight to 1:30 a.m. Central and Mountain).[11] When The Tonight Show's run time was shortened from ninety to sixty minutes in September 1980, The Midnight Special was moved to 12:30 a.m. (ET/PT)/11:30 p.m. (CT/MT), maintaining its 90-minute run time.[12]
In 1978, at the height of the disco craze, the set was changed to resemble a disco nightclub complete with a platform dance floor. Wolfman Jack stood behind an elevated DJ booth. By fall 1979, as the genre's popularity waned, the disco set was replaced.[12] The show was canceled in March 1981 and remained on air in reruns until May 1981.[13] [14] [15]
See main article: List of guests appearing on The Midnight Special. Some notable guest stars and hosts included:
ELO had more appearances than any other band with seven.
Shirley and Lee were introduced in 1974 singing 'Let the Good Times Roll', when actually 'Lee' wasn't on stage; 'Shirley' was singing with Steeltown Records Founder and Hollywood Shuffle actor Lou 'Ludie' Washington.
The show presented The 1980 Floor Show, the last performance of David Bowie as Ziggy Stardust. It was broadcast on November 16, 1973, and was taped a month earlier from specially-commissioned performances at the Marquee Club in Soho, London.[16]
The show was parodied with a song by comedian Ray Stevens in 1974 called "The Moonlight Special" playing Mr. Sheepdog (Wolfman Jack), whose guest included Mildred Queen and the Dipsticks (Gladys Knight), Agnes Stoopa (Alice Cooper and his pet chicken (From the 1969 "Chicken incident" in Toronto)), and Jerry Joe Henly Jimmy (Jerry Lee Lewis).[17]
The series was canceled by NBC at the request of Dick Ebersol as part of a deal for him to take over the then-ailing Saturday Night Live.[18] Because there was no time for NBC to develop a new show from scratch in light of the urgent SNL situation, The Midnight Special was replaced by SCTV, a weekly Canadian sketch comedy series performed by members of the Toronto satellite of Chicago's The Second City improvisational troupe. That program, in turn, would later be replaced with another music show, Friday Night Videos, in 1983, also produced initially by Ebersol.
In 2006, a DVD collection entitled Burt Sugarman's Midnight Special was made available by Guthy-Renker through television and radio infomercials. In 2014, an 11-DVD collection entitled The Midnight Special was released by Star-Vista through standard retail channels.
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