| The Magnet | |
| Image Alt: | border |
| Frequency: | Weekly |
| Editor: | Charles Maurice Down (1919–1940) |
| Editor Title: | Editor |
| Editor2: | C. H. Chapman (1911–1940) |
| Editor Title2: | Illustrator |
| Staff Writer: | Charles Hamilton |
| Publisher: | Amalgamated Press |
| Firstdate: | 1908 |
| Lastdate: | 1940 |
| Finalnumber: | 1,683 |
| Country: | United Kingdom |
The Magnet was a British weekly boys' story paper published by Amalgamated Press. It ran from 1908 to 1940, publishing a total of 1,683 issues.
Each issue cost a halfpenny and contained a long school story about the boys of Greyfriars School, a fictional public school located somewhere in Kent, and were written under the pen-name of "Frank Richards." The most famous Greyfriars character was Billy Bunter, of the Remove. The vast majority of the stories were written by author Charles Hamilton, although substitute writers were sometimes used when he could not supply copy. Most issues of The Magnet also included a shorter serial story (a variety of detective, scouting, and adventure yarns were featured), and many issues also included a newspaper ostensibly produced by the characters themselves and called the Greyfriars Herald. These parts of the paper were not written by Charles Hamilton.
The stories began in 1908, before the First World War, and continued through the privations of that war and the Great Depression of the 1930s that followed. The Magnet was aimed primarily at working-class boys who would never go to a public school themselves.
So-called because of the colour of its cover in this period, The Magnet was created by an Amalgamated Press staff editor named Percy Griffiths, building on the success of the earlier boys' paper The Gem. These early years saw the creation of nearly all of the characters who would populate Greyfriars for the remainder of its history. In its heyday, The Magnet had a weekly press run in excess of 200,000.[1]
The cover changed to blue and white as a result of the unavailability of red dye due to the war. This era saw a profusion of stories written by authors other than Hamilton, one of whom was the editor J. N. Pentelow, the only substitute writer whose work was given preference over that of Hamilton. Wartime paper shortages reduced the length of each weekly issue.
Blue and Orange covers were introduced, and a growing proportion of stories were written by Hamilton, as he came to see The Magnet as the main focus of his attention. By 1927–1930, only a handful of stories were the work of other writers. The last substitute story, "Speedway Coker" by M.F. Duffy, appeared in issue No.1220, published in July 1931; from then until the paper's end in 1940, Hamilton wrote every Greyfriars story. The idea of a series of several linked stories appearing in consecutive issues started to dominate and become the key ingredient of this period, allowing increased complexity of plotting and often stimulating finer writing. Most of the best-remembered stories appeared in this period, including the Courtfield Cracksman, Methuselah, Lancaster, and Brander rebellion series, as well as several ambitious travel series to faraway places such as India, China, South Seas, Egypt, and East Africa, which many of its readers would never see, and in truth most of which Hamilton himself never saw, either.
Some Hamilton enthusiasts and scholars have suggested that the central years of this era represent a 'Golden Age', a sustained period that saw a consistently high standard in the quality of stories and series, occurring from the late 1920s to the early 1930s. Charles Hamilton himself agreed that his best work for The Magnet took place around this time.
All the same, by 1930 the paper's circulation had fallen to 120,000 as a result of the direct competition of DC Thomson story papers. As described by author Jeffrey Richard: "This became particularly serious in 1933 with the launch of The Hotspur and the appearance of Red Circle, a tougher, more rambunctious and more up-to-date public school than Greyfriars . . . which wooed schoolboy readers away."
The use of long serials continued, albeit often recycling the plots of earlier years. The covers changed to salmon pink for the last four years.
A decline in circulation (down to 41,660 in 1940), coupled with paper shortages, meant that The Magnet could not survive. The final issue, in 1940, was the opening story in a new series; at least four other issues are known to have been already completed, but these were never published, and are now presumed lost.
After closing, it merged into the comic Knockout, renamed Knockout Comic and The Magnet, in which the Magnet characters reappeared.
After 1940, new Greyfriars stories by Hamilton continued to appear in book form, published initially by Charles Skilton and later by Cassells, in a series which continued until Hamilton's death in 1961 (although some of the novels appeared posthumously even later); and in a television series, also written by Hamilton, which ran from 1951 to 1961 on the BBC.
Some stories that had originally seen publication in The Magnet appeared during the mid-1960s, and as late as 1972, from Armada Books and from Paul Hamlyn. Furthermore, most of the 1,683 issues of The Magnet were reprinted in hardback form by publisher W Howard Baker, under his Howard Baker and Greyfriars Book Club imprints, between 1969 and 1990.
A large part of the appeal of The Magnet lay in the illustrations, of which there would typically be five per issue in addition to the cover. The illustrators were: