| The Macintosh Way | |
| Author: | Guy Kawasaki |
| Country: | United States |
| Language: | English |
| Genre: | Non-fiction |
| Publisher: | Scott, Foresman and Company |
| Pub Date: | 1990 |
| Isbn: | 0-673-46175-0 |
| Dewey: | 338.7/61004165/0973 20 |
| Congress: | HD9696.C64 A865 1990 |
| Oclc: | 19814888 |
| Followed By: | Database 101 |
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.