The Lily (Washington Post) Explained

The Lily
Commercial:Yes
Language:English
Content Licence:-->
Owner:The Washington Post
Editor:Neema Roshania Patel

The Lily was a publication of The Washington Post targeting millennial women launched on June 12, 2017.[1]

The publication was purposefully multiplatform, with a presence on Instagram, Facebook, Twitter and the Web. The platform also included a semi-weekly email newsletter, Lily Lines. The web publication initially utilized the Medium platform.[2] In February 2018, the publication transitioned from Medium to the Posts suite of publishing tools, Arc. In February 2022, the web presence moved to the Washington Post website.[3] In 2022, the Washington Post folded the publication into its general coverage and reassigned the team to other editorial desks, and in 2023 retired its social media accounts.[4]

The Lily team at The Washington Post included Amy King (editor in chief and creative director), Neema Roshania Patel (deputy editor), Ross May (art director), Maria Alconada Brooks (art director), Nneka McGuire (multiplatform editor), Lena Felton (multiplatform editor), Maya Sugarman (video editor) and Rachel Orr (comics editor).[5]

The Lily was named as an homage to The Lily, an American newspaper published for women between 1849 and 1853.[6]

Awards

The Lily won several awards in the Society for News Design's Best of Digital Design for 2018, including a silver medal overall portfolio, and a bronze medal for the design of “The Lily Lines” newsletter.[7]

Lily Lines was also a 2018 Webby Award Winner in the email newsletter category.[8]

Notes and References

  1. News: The Washington Post unveils The Lily. 12 June 2017. The Washington Post. 5 March 2018.
  2. Web site: The Washington Posts The Lily is building its Instagram aesthetic and sharing news with millennial women in the process . Nieman Lab. 2019-03-06.
  3. Web site: Guaglione . Sara . 2022-02-04 . Why The Washington Post folded The Lily into its gender and identity coverage . 2022-10-28 . Digiday . en-US.
  4. News: Gomez . Dessi . The Washington Post Halts ‘The Lily’ Instagram Production, Reroutes Site . 23 October 2023 . The Wrap . 20 September 2023.
  5. Web site: The Lily—Meet Team Lily . The Lily . en-US. 2019-03-06.
  6. Web site: The Lily—Welcome to The Lily . King . Amy . The Lily . en-US. 2019-03-06.
  7. Web site: 2018 results – The Best of Digital Design. en-US. 2019-03-06.
  8. Web site: Lily Lines -- The Webby Awards. en-US. 2019-03-06.