| The Key the Secret | |
| Cover: | The Key The Secret.jpg |
| Caption: | Standard artwork for original 1993 release |
| Type: | single |
| Artist: | Urban Cookie Collective |
| Album: | High on a Happy Vibe |
| Genre: | House[1] |
| Length: | 3:40 |
| Label: | Pulse 8 |
| Producer: | Chapter |
| Next Title: | Feels Like Heaven |
| Next Year: | 1993 |
"The Key the Secret" is the debut single by British group Urban Cookie Collective, released in June 1993 by Pulse 8 from the group's debut album, High on a Happy Vibe (1994). The song features vocals by British singer Diane Charlemagne and peaked at number one in the Netherlands. It was a top-5 hit also in Australia, Belgium, Germany, Ireland, and the UK, where it reached number two. Its music video was directed by Lindy Heymann, featuring the group in an indoor botanical garden.
Today, the song is widely regarded as one of the biggest dance music anthems of the '90s and has been remixed several times. A remix of the song was also included in episode 2 of the second series of Channel 4's drama series Queer as Folk in 2000. "The Key, The Secret" was more recently covered by Phobos & Deimos. And German pop singer Jasmin Wagner, better known as Blümchen, heavily sampled the chorus and the beat of the song in the German version as "Er ist so süß" in 2000, which was released on her fourth studio album, Die Welt gehört Dir.
"The Key the Secret" was originally a track written at home by Rohan Heath in a soul and hip hop vein. It was released on the tiny Unheard Records label. After a subsequent re-mix provoked a massive club response it was picked up by the Pulse 8 record label and released on 28 June 1993.[2]
In Europe, "The Key the Secret" peaked at number one in the Netherlands for one week and 4 weeks as number two. It entered the top 10 in Austria (7), Belgium (5), Germany (5), Ireland (4), Switzerland (4), and the United Kingdom, as well as on the Eurochart Hot 100 and European Dance Radio Chart by Music & Media.[3] In the UK, "The Key the Secret" peaked in its sixth week on the UK Singles Chart, on 8 August 1993, being held off reaching the top spot by Freddie Mercury's "Living On My Own"; it spent two weeks as number two and 16 consecutive weeks inside the UK top 75. The song also peaked at numbers one and eleven on Music Weeks Dance Singles and Airplay charts,[4] [5] and number five on the Record Mirror Club Chart.[6] Additionally, it was a top-20 hit in Finland (11), Italy (16), and Spain (13), while peaking within the top 30 in Sweden (23). On the Eurochart Hot 100, "The Key the Secret" debuted as number 100 on 24 July,[7] after charting in the UK. It peaked six weeks later, at number ten.[8]
Outside Europe, the single reached number three on Canada's RPM Dance/Urban chart, number four in Australia for three weeks with 21 weeks within the ARIA singles chart, number ten in Zimbabwe,[9] number 26 on the US Billboard Hot Dance Club Play chart,[10] and number 31 in New Zealand.
In 1996, the track was remixed and again entered the UK charts peaking for one week at number 52. It was remixed again in 2004, this time peaking at number 31 in 2005.[11] An uptempo Eurodance remix was also made by DJ Dougal and Mickey Skeedale for Dancemania Speed in 1998.
British DJ Graham Gold named "The Key the Secret" one of his favourites in 1995, saying, "I don't care who dissed it – or if it crossed over into the charts. The vocal was so up and positive it made me feel how music should make you feel – good."[12] In his weekly UK chart commentary, James Masterton viewed it as "a rather weak-kneed piece of girlie dance".[13] David Bennun from Melody Maker complimented it as a "mellifluous delight".[14] Andy Beevers from Music Week rated it three out of five, describing it as a "poppy house tune with catchy female vocals".[1] Upon the release of the 1996 remix, a reviewer of the magazine gave it four out of five, commenting, "A seemingly superfluous reissue remix of the 1993 number two hit. Nevertheless, the song maintains its effervescent hook of housey piano and celebratory vocal, and could well be a hit again."[15] James Hamilton from the Record Mirror Dance Update declared it as a "Charlemagne cooed raving galloper".[16] Mark Frith from Smash Hits complimented it as a "corking" single in his review of the High on a Happy Vibe album.[17]
Australian music channel Max included "The Key the Secret" in their list of "1000 Greatest Songs of All Time" in 2012.[18]
The accompanying music video of "The Key the Secret" was directed by British director and assistant director Lindy Heymann.[19] It features the band performing the song in what appears to be an indoor botanical garden. Singer Diane Charlemagne sings between the plants. Several dancers also appear in the video, with body painting in gold. The colours of the video repeatedly fade out into black-and-white or the opposite. Some scenes also show the dancers looking into or they are seen through a glass sphere. "The Key the Secret" received heavy rotation on MTV Europe in November 1993.[20]
| Chart (1993–1994) | Peak position | |
|---|---|---|
| Europe (Eurochart Hot 100) | 10 | |
| Europe (European Dance Radio) | 8 | |
| Europe (European Hit Radio)[21] | 24 | |
| Finland (IFPI)[22] | 11 | |
| Italy (Musica e dischi)[23] | 16 | |
| Spain (AFYVE)[24] | 13 | |
| UK Airplay (Music Week) | 11 | |
| UK Dance (Music Week) | 1 | |
| UK Club Chart (Music Week) | 5 | |
| US Hot Dance Club Play (Billboard) | 26 | |
| Zimbabwe (ZIMA) | 10 |
| Chart (1993) | Position | |
|---|---|---|
| Australia (ARIA)[25] | 35 | |
| Belgium (Ultratop 50 Flanders)[26] | 36 | |
| Europe (Eurochart Hot 100)[27] | 46 | |
| Germany (Official German Charts)[28] | 46 | |
| Netherlands (Dutch Top 40)[29] | 15 | |
| Netherlands (Single Top 100)[30] | 33 | |
| UK Singles (OCC)[31] | 22 |
