| The Imaginarium Studios | |
| Founder: | Andy Serkis |
| Key People: | Matt Brown (CEO) |
| Parent: | Cinesite (2023–present) |
| Hq Location: | Pinewood Studios |
| Hq Location Country: | United Kingdom |
The Imaginarium Studios is a virtual production studio formed in 2012 by actor and director Andy Serkis. It applies and develops performance capture and virtual production tools to create digital characters for film, television, games, AR, VR and mixed reality.[1] The company operates from Pinewood Studios and Trilith Studios. The studio is led by CEO Matt Brown, who has been with the company since 2016.[2]
Projects utilising the studio's services include films such as Guardians of the Galaxy Vol. 3,[3] , , Marvel's ,[4] and Netflix's Dance Monsters. Alongside its work in film and TV, the studio provides services to the theatrical and music industries. In 2014 the team collaborated with War Horse director Tom Morris[5] to have the play performers re-enact the production while wearing motion-capture suits, allowing their body and facial movements to be digitally applied to 3D avatars.
In 2015, The Imaginarium Studios worked with Coldplay to create the music video for their track "Adventure of a Lifetime", directed by Mat Whitecross.[6] In 2023, The Imaginarium Studios worked with Spotify to capture Stormzy performing tracks from his album, This Is What I Mean, the data was used to create a digital in-app concert experience with Rockstar Energy Drink.[7]
In May 2023, The Imaginarium Studios became a Cinesite partner company.[8] Cinesite provides services to the media and entertainment industries, including VFX and animation. In January 2024 the studio revealed its new brand identity.[9]