| The General Insurance | |
| Foundation: | 1963 |
| Location: | Nashville, Tennessee, United States |
| Area Served: | United States |
| Num Employees: | 1,300 |
| Parent: | Sentry Insurance |
| Type: | Subsidiary |
| Industry: | Insurance |
| Key People: | Tiku Raval (President) https://www.linkedin.com/in/tikuraval |
| Products: | Non-Standard Auto insurance |
The General is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand remained as a separate brand.[1] In 2024 Sentry Insurance announced that it would acquire The General from American Family Insurance for $1.7 Billion, and the acquisition finalized on January 1, 2025.[2]
The General specializes in insuring drivers who are considered "high risk" whose car insurance premiums are typically more expensive.[3] Tiku Raval is the current president of The General. [4]
The General began selling insurance in 1963, under the company name Permanent General Agency.[5] Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General."[6]
Since 2016, retired professional basketball player Shaquille O'Neal has endorsed and appeared in numerous commercials for the company.[7]
The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana. The General offers coverage in 47 states excluding Alaska, Hawaii, and Michigan.
| Clio | The General Sound Studio | Music | 3- Bronze1- Shortlist | 2025 | |
| Effies | The General Sound Studio | Digital - Services - Influencer Marketing | Silver Winner | 2024 | |
| Insurance | Finalist | 2024 | |||
| The Break Campaign | Insurance | Finalist | 2024 | ||
| WARC | The General Sound Studio | Partnerships/Sponsorships | Finalist | 2024 | |
| Shorty Awards | The General Sound Studio | Music & Dance | Winner(Highest Award Level) | 2024 | |
| Insurance | Gold Mention(Second Award Level) | 2024 | |||
| The Tellys | The General Sound Studio | Social Series - Products/Services | Gold Winner | 2024 | |
| Social Series – Automotive | Silver Winner | 2024 | |||
| The Break, presented by The General | Sports - Branded Content | Silver Winner | 2024 | ||
| Clios | The General Sound Studio | Social Media: User Generated Content - Product/Service | Short Listed | 2024 | |
| Chicago AdvertisingFederation | The General Sound Studio | Cross Platform: Online/Interactive | Silver Winner | 2024 | |
| One Show | The General Sound Studio | Experiential & Immersive: Brand Installations | Merti Award | 2024 | |
| Radio & Audio First: Brand Partnerships | Merti Award | 2024 | |||
| District 6 Advertising Federation | The General Sound Studio | Cross Platform > Online/Interactive Campaign > 047 - Online/Interactive Campaign | Gold Winner | 2024 | |
| Cannes Lions | The General Sound Studio | Audio & RadioSocial Behaviour & Cultural Insight | Silver | 2024 | |
| Audio & RadioConsumer Services/ B2B | Bronze | 2024 | |||
| Sabre Awards | The Break, presented byThe General | Best Use of YouTube | Winner | ||
| Content Creation for Media Sites (Earned) | Winner | ||||
| Fortune Best Workplaces | Rank | Year | |||
| For Women (Large) |
#91|20212022|-| colspan="3" |For Millennials (Large)|#89|2021|-| colspan="3" |In Financial Services & Insurance |#32#34 | 20212022 | |||
| Best Place to Work | |||||
| General Certification | 2018-2024 | ||||