The Future Rocks Explained

The Future Rocks
Type:Private
Industry:E-commerce
Founded:November 2019
Founder:Anthony Tsang and Ray Cheng
Hq Location City:Hong Kong
Products:Jewelry
Website:https://thefuturerocks.com/

The Future Rocks is a global e-commerce company that operates an online marketplace for jewelry made from lab-grown diamonds, lab-grown gemstones, and recycled metals. Its headquarters is located in Hong Kong.[1] [2] [3]  

History

The Future Rocks was founded by Anthony Tsang and Ray Cheng in November 2019. The marketplace was launched in April 2021 with six designers.[4]

The Future Rocks designers use materials such as recycled metals, lab-grown diamonds, and gemstones.[5] [6] [7]

The company opened its first physical retail space with a pop-up shop at Tokyo's luxury department store, Isetan Shinjuku, in January 2023.[8] [9]

In 2024, The Future Rocks opened a new pop-up store at K11 Musea in Hong Kong.[10]

As of November 2022, the company hosts 21 designers on its marketplace from nine countries, including the United States, France, Germany, Japan, China, Belgium and Switzerland.[11] Notable designers selling on the marketplace are Swiss LOEV, Spanish RÊVER, German Maren Jewellery, and French Loyal.e Paris.[12] [13]

In November 2023, The Future Rocks launched The Ring collection. This design is crafted entirely from a single piece of lab-grown white sapphire band adorned with a 2ct lab-grown diamond center stone.[14]

In December 2023, The Future Rocks collaborated with USA-based lab-grown diamond brand Lightbox Jewelry on an exclusive Lightbox Joy Collection, aiming at bringing a sense of daily delight to wearers through a selection of playful lab-grown jewelry.[15] [16]

In Spring 2024, The Future Rocks launched The Ring II with British model and actress Awoa Aboah.[17] [18]

References

  1. Web site: JNA September/ October 2022 . 2024-07-17 . news.jewellerynet.com.
  2. Web site: 2024-03-07 . Adwoa Aboah Brought Tastemakers To Greenpoint's ILIS To Celebrate The Future Rocks x Lightbox . 2024-07-17 . Daily Front Row . en.
  3. Web site: 2024-03-25 . The Future Rocks Launches The Ring II With Adwoa Aboah . 2024-07-17 . Prestige Online - HongKong . en-HK.
  4. Web site: The Future Rocks Launches Jewelry Marketplace to Empower Ethical Purchase Decisions LBBOnline . 2024-07-17 . lbbonline.com . en.
  5. Web site: Blanc . Emeline . 2022-06-09 . The Future Rocks : voici le tout premier eshop où s'offrir un bijou qui fait du bien à la planète . 2024-07-17 . Vogue France . fr-FR.
  6. Web site: Claudio . Andre . 2024-03-13 . Lightbox’s Advancements in Lab-grown Diamonds With Latest From The Future Rocks . 2024-07-17 . WWD . en-US.
  7. Web site: Luo . Jiaqi . 2022-11-28 . The 'Carat Freedom' Generation: Lab-Grown Diamonds Woo China’s Gen Z . 2024-07-17 . Jing Daily . en.
  8. Web site: Dong . Irene . 2023-01-18 . The Future Rocks opens its first physical retail space . 2024-07-17 . Inside Retail Asia . en-US.
  9. Web site: Wetherille . Kelly . 2023-01-11 . The Future Rocks Opens Pop-up at Isetan . 2024-07-17 . WWD . en-US.
  10. Web site: 【設計達人】專注推動「未來之石」多品牌珠寶創新平台 - 香港文匯報 . 2024-07-17 . 香港文匯網 www.wenweipo.com.
  11. Web site: Templeton . Lily . 2022-11-23 . The Future Rocks, a Marketplace Betting on Lab-grown Diamonds . 2024-07-17 . WWD . en-US.
  12. Web site: France . Vogue . 2022-12-05 . The Future Rocks, la marketplace joaillerie idéale pour dénicher un cadeau sustainable . 2024-07-17 . Vogue France . fr-FR.
  13. News: 2023-01-09 . INTERVIEW: LOEV Jewellery . 2024-07-17 . Professional Jeweller . en-GB.
  14. Web site: The Future Rocks' Ring Takes Lab-Grown to Next Level - JCK . 2024-07-17 . en-US.
  15. Web site: GJEPC . 2024-07-16 . Lightbox Teams Up With Roseate & The Future Rocks For Designer LGD Jewellery . 2024-07-17 . Solitaire International Magazine - India’s leading B2B gem and jewellery magazine . en-US.
  16. Web site: Lightbox Teams Up With Brand Founded by Former Tiffany Exec . 2024-07-17 . nationaljeweler.com . en.
  17. Web site: 2024-03-25 . The Future Rocks Launches The Ring II With Adwoa Aboah . 2024-07-17 . Prestige Online - HongKong . en-HK.
  18. Web site: 2024-03-07 . Adwoa Aboah Brought Tastemakers To Greenpoint's ILIS To Celebrate The Future Rocks x Lightbox . 2024-07-17 . Daily Front Row . en.

External links

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