The Fellas Studios Explained

The Fellas Studios
Industry:Podcasting and online video content
Type:Private
Foundation:2020
Location:London, United Kingdom

The Fellas Studios is a British audio and video based podcasting production company based in London and was founded in 2023 by YouTubers Callum Airey (Calfreezy) and Joshua Larkin (TheBurntChip).[1] [2]

The company, whose roster accumulated more than 1.7 billion views in 2023,[3] produces many top UK podcasts hosted by social media influencers and TV personalities. Some of these podcasts include Saving Grace with GK Barry,[4] [5] The Fellas with Calfreezy and TheBurntChip,[2] [6] Growing Paynes with Behzinga and Faith Kelly[7] and Chloe Vs The World with Chloe Burrows.[2] [8]

History

The Fellas Studios was founded in 2021, shortly after the launch of its flagship and self-titled podcast The Fellas hosted by founders Callum Airey and Joshua Larkin. Due to the success of the podcast, the pair were able to launch further podcasts hosted by various creators and personalities, the first of which being Pitchside, which saw YouTubers Theo Baker, Tom Garratt and Reev[9] discussing football-related content and doing watchalongs on livestreams, one of which would go viral after host Tom Garratt snapped his arm while competing in an arm wrestle with co-host Theo Baker.[10]

The production house saw a £1.5 million investment from fellow online creators KSI as well as his YouTube group the Sidemen in 2023.[11] Other investors included in the deal were WillNE, ChrisMD and Callux.[2]

Airey, co-founder, stated in 2023 that the business "wanted to shift away from how podcasts were traditionally structured for creators and build not only individual shows but entire brands" and that the large investments were "massive vindication of what we set out to do when we launched Fellas Studios back in 2021".[2] Elliot Hackney, COO, also stated the investment allows them to "change the landscape even more than we already have [...] we’ve showed that the old podcast format is tired – video is a must, as is creating a brand around the talent and the show".

In 2024, GK Barry of Saving Grace completed a sell-out UK live tour of the podcast[12] and the company moved all of its podcasts over to hosting service Acast.[13]

Other projects

In March 2024, the Fellas launched a subscription service and mobile app, titled Fellas Loaded where they would post exclusive content.[14] [15]

Podcasts

TitleHost(s)GenrePremiere dateFinale dateRef.
Antics With AshAsh HolmeComedy23 November 2023[16]
Chloe Vs The WorldChloe BurrowsComedy4 April 2023[17]
The ClubRory Jennings, Adam McKola & BuveySport22 January 2023[18]
Dad V Girls After HoursJoel Conder & Sarah ConderParenting3 February 2024[19]
The FellasCalfreezy & TheBurntChipComedy3 November 2020[20]
Growing PaynesBehzinga & Faith KellyComedy13 July 202325 July 2024[21]
Hype ReportCulture ForceFashion6 November 202315 April 2024[22]
The Last LapTommo & NiranSport29 August 202228 November 2023[23]
Low IQJack Joseph & Cole Anderson-JamesComedy3 April 2022[24]
Not My BaggJoe Baggs & George BaggsComedy27 September 2022[25]
PitchsideTheo Baker, Tom Garratt & Ollie Fletcher-WarringtonSport21 September 2021[26]
Radio RufusRufus RiceComedy28 February 2024[27]
Saving GraceGK BarryComedy20 April 2022[28]

See also

External links

Notes and References

  1. Web site: Joe Rogan is UK’s most popular podcast, new chart reveals . 23 September 2023 . 7 March 2024 . . 6 January 2024 . https://web.archive.org/web/20240106102425/https://www.theguardian.com/tv-and-radio/2023/sep/23/joe-rogan-is-uks-most-popular-podcast-new-chart-reveals . live .
  2. Web site: YouTube stars including KSI and Sidemen invest £1.5m in emerging video-podcast studio . 6 July 2023 . 7 March 2024 . City A.M. . 12 July 2023 . https://web.archive.org/web/20230712200921/https://www.cityam.com/youtube-stars-including-ksi-and-sidemen-invest-1-5m-in-emerging-video-podcast-studio/ . live .
  3. Web site: Edwards . Caroline . 31 May 2024 . The Fellas Studios’ COO Elliot Hackney on its brand work, podcast roster, subscription app and video priorities . 2024-07-10 . CORQ . en-GB.
  4. Web site: GK Barry's shooting for the stars (and landing on the clouds) . Dusty . Baxter-Wright . 17 January 2024 . 31 March 2024 . Cosmopolitan.
  5. Web site: TikTok star GK Barry announces Saving Grace podcast tour . 18 October 2023 . 7 March 2024 . . 18 March 2024 . https://web.archive.org/web/20240318021021/https://www.heraldscotland.com/news/national/uk-today/23864039.tiktok-star-gk-barry-announces-saving-grace-podcast-tour/ . live .
  6. Web site: The Fellas receive £1.5m investment for video podcast studio . 7 July 2023 . PodPod . 18 March 2024 . 5 March 2024 . https://web.archive.org/web/20240305105548/https://www.podpod.com/article/1829249/fellas-receive-15m-investment-video-podcast-studio . live .
  7. Web site: GROWING PAYNES LIMITED overview - Find and update company information - GOV.UK . 7 March 2024 . find-and-update.company-information.service.gov.uk . en . 15 March 2024 . https://web.archive.org/web/20240315134150/https://find-and-update.company-information.service.gov.uk/company/15074551 . live .
  8. Web site: FILTHY FELLAS JOIN CHLOE BURROWS FOR FINAL ‘CHLOE VS THE WORLD’ EPISODE . 6 December 2023 . 7 March 2024 . GRM Daily . 18 March 2024 . https://web.archive.org/web/20240318021029/https://grmdaily.com/filthy-fellas-chloe-vs-world/ . live .
  9. Web site: Pitchside Podcast - AudioBoom . . 2024-03-18 . 2024-03-18 . https://web.archive.org/web/20240318021134/https://audioboom.com/channels/5060647-pitch-side . live .
  10. Web site: Football YouTuber snaps arm during Newcastle vs Arsenal watch party . 7 May 2023 . 7 March 2024 . . 8 June 2023 . https://web.archive.org/web/20230608181848/https://www.dexerto.com/entertainment/football-youtuber-snaps-arm-during-newcastle-vs-arsenal-watch-party-2137324/ . live .
  11. Web site: Soto . Gabriel . 16 April 2024 . Campaign Audio Trends: Five audience data trends that tell us about podcasting’s future . 2024-08-06 . www.campaignlive.co.uk . en.
  12. News: Conlan . Tara . 14 April 2024 . ‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities . 15 July 2024 . The Guardian . en-GB . 0261-3077.
  13. Web site: 6 August 2024 . The Fellas Studios moves its podcasts to Acast . live . https://web.archive.org/web/20240806234952/https://podcastingtoday.co.uk/the-fellas-studios-moves-its-podcasts-to-acast/ . 6 August 2024 . 7 August 2024 . PodcastingToday . en-GB.
  14. Web site: 11 March 2024 . The Fellas Studios launches new paid streaming service subscription ‘Fellas Loaded’ . Mobile Marketing . 17 March 2024 . 17 March 2024 . https://web.archive.org/web/20240317031939/https://mobilemarketingmagazine.com/the-fellas-studios/ . live .
  15. Web site: New subscription streaming service launched by The Fellas Studios . 11 March 2024 . 17 March 2024 . Podcasting Today . 17 March 2024 . https://web.archive.org/web/20240317032240/https://podcastingtoday.co.uk/new-subscription-streaming-service-launched-by-the-fellas-studios/ . live .
  16. Web site: Antics With Ash . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002205/https://fellasstudios.com/project/antics-with-ash . live .
  17. Web site: Chloe Vs The World . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002211/https://fellasstudios.com/project/chloe-vs-the-world . live .
  18. Web site: The Club . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002210/https://fellasstudios.com/project/the-club . live .
  19. Web site: Dad v Girls: Afterhours . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002204/https://fellasstudios.com/project/afterhours . live .
  20. Web site: The Fellas . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002213/https://fellasstudios.com/project/the-fellas . live .
  21. Web site: Growing Paynes . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002206/https://fellasstudios.com/project/growing-paynes . live .
  22. Web site: Hype Report . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002213/https://fellasstudios.com/project/hype-report . live .
  23. Web site: The Last Lap . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002212/https://fellasstudios.com/project/the-last-lap . live .
  24. Web site: Low IQ . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002207/https://fellasstudios.com/project/low-iq . live .
  25. Web site: Not My Bagg . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002209/https://fellasstudios.com/project/not-my-bagg . live .
  26. Web site: Pitchside . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002208/https://fellasstudios.com/project/pitch-side . live .
  27. Web site: Radio Rufus . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002210/https://fellasstudios.com/project/radiorufus . live .
  28. Web site: Saving Grace . The Fellas Studios . 8 March 2024 . 8 March 2024 . https://web.archive.org/web/20240308002207/https://fellasstudios.com/project/saving-grace-2 . live .

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