The Ehrenberg-Bass Institute for Marketing Science explained

The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Ehrenberg-Bass is an independent, non-profit research institute based at the University of South Australia in Adelaide.[1] Previously named the Marketing Science Centre, it was elevated to institute status in 2005. It is the first university institute devoted to marketing science. It was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass.

Books and Publications

The Ehrenberg-Bass Institute has published several business books and an academic textbook.[2]

The Institute’s books are:

Ehrenberg-Bass Sponsors

The program of R&D into marketing was established to research some of the fundamental issues of marketing and buyer behaviour. Pooled contributions from Sponsors fund the Institute.[6]

Specialist Research Services

Some of the core research services offered by Ehrenberg-Bass are:

Wharton Business School Collaboration

The Institute Director Professor Byron Sharp co-hosted an advertising conference with Professor Yoram (Jerry) Wind from The Wharton School in the US in December 2008. The conference explored the 'digital revolution' within advertising and how advertising may work in the future.[11] The event was attended by over 100 senior advertising professionals and led to a special edition of the Journal of Advertising Research which was released in June 2009.[12] The Institute is collaborating with The Wharton School's 'Future of Advertising' project and the Advertising Research Foundation in 2012 for a follow-up to the 2008 conference which will feature research on multi-media orchestrated advertising.[13]

References

-34.9221°N 138.5948°W

Notes and References

  1. Web site: About Us . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  2. Web site: Books . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  3. Web site: How Brands Grow . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  4. Web site: How Brands Grow Part 2 - Revised! . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  5. Web site: Building Distinctive Brand Assets . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  6. Web site: The Corporate Sponsorship Program . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  7. Web site: Distinctive Asset Measurement . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  8. Web site: Laws of Growth Analysis . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  9. Web site: Identifying and Prioritising Category Entry Points . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  10. Web site: Brand Metrics Review . 2022-10-19 . Ehrenberg-Bass Institute for Marketing Science . en-AU.
  11. Web site: UniSA-Wharton to unlock future of ads Adelaide Now. dead. https://web.archive.org/web/20110903080606/http://www.adelaidenow.com.au/business/sa-business-journal/unisa-wharton-to-unlock-future-of-ads/story-e6fredel-1111118501884. 2011-09-03.
  12. Web site: Journal of Advertising Research - June 2009 . 2010-07-01 . dead . https://web.archive.org/web/20110724091713/http://www.thearf.org/assets/pubs-jar-preview-june-09?fbid=zS2wkz3MPck . 24 July 2011 . dmy-all .
  13. Web site: Byron Sharp . 1 July 2010 . https://web.archive.org/web/20100513022534/http://www.marketingscience.info/people/ByronSharp.html#Byron . 13 May 2010 . dead . dmy-all .

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "The Ehrenberg-Bass Institute for Marketing Science".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.