The Drop (album) explained

The Drop
Type:studio
Artist:Brian Eno
Cover:Enodrop.jpg
Released:7 July 1997
Recorded:1996
Genre:Ambient
Length:74:00
Label:All Saints
Producer:Brian Eno
Prev Title:Original Soundtracks 1
Prev Year:1995
Next Title:Extracts from Music for White Cube
Next Year:1997

The Drop is the fourteenth solo studio album by Brian Eno, released on 7 July 1997 through All Saints Records. The album continues in the same style as much of his work of the period exploring impressionistic, ambient instrumental soundscapes rather than more conventional songwriting. The 2014 reissue includes the 77 Million Paintings album as a bonus disc and edits the track "Iced World" from its original 32 minutes down to 18 minutes – the same duration on both vinyl and CD.

Originally, the album was titled Unwelcome Jazz: "jazz that nobody asked for, and many did not care for."[1]

Marketing

Eno managed the album's global marketing campaign from his then-new home in St. Petersburg, Russia, where he had taken leave from his teaching in London and worked on other projects. He used email to conduct interviews with the press and communication with his UK-based publicity firm, Celebration. In one of the press emails, Eno said of The Drop: "There are lots of melodies, although they move in an angular and slightly irrational fashion. They keep changing direction, trying to find out where they are going. I don’t want to do something that’s well covered by a lot of other people. My pleasure and pride is in discovering new places for music to go."[2]

Critical reception

Reviewing for The Village Voice in December 1997, Robert Christgau appraised the album negatively: "Ever the bullshitter, the St. Petersburg (Russia) muso cites as influences Me'Shell NdegéOcello, [<nowiki/>[[Fela Kuti]]], and the Mahavishnu Orchestra, and as an admirer of all three I only wish I could hear the way musos hear. To me it sounds like he got stuck between Music for Airports and Wrong Way Up and spun his hard drive for 74 minutes. He hears melodies whose vagueness he extols, I hear vaguenesses whose attenuation I rue. He hears bass lines, I hear tinkle. He hears 'sourness,' I hear more tinkle."

Notes and References

  1. Book: Sheppard. David. On Some Faraway Beach: The Life and Times of Brian Eno. registration. 1 May 2009. Chicago Review Press. 978-1556529429.
  2. 25 June 1997. Journalists Encounter Virtual Eno. Rolling Stone. 26 February 2020.