| The Designer Rooms | |
| Founded: | 2010; in Ayr, Scotland |
| Hq Location Country: | Scotland |
| Products: | Campbell & Co Sensum |
| Owner: | Ryan Campbell |
| Num Employees: | 70 |
| Profit: | £17 million (2021) [1] |
| Num Employees Year: | 2020[2] |
The Designer Rooms is a Scottish high–quality homeware store, specialising in designer and contemporary furnishings and home accessories which was established in 2010 in the town of Ayr, South Ayrshire on the west coast of Scotland.[3] The company opened their first showroom in Ayr, before opening further showrooms across Scotland in locations including Irvine, Kilmarnock, Wishaw and Glasgow.[4]
The company was founded by the Campbell family – Caitlin, Siobhan, Ryan and Carly – as a family business, and opened their first showroom in the costal town of Ayr, the largest settlement in the South Ayrshire area of Scotland.[5] Since opening in 2010, the company has opened a further six showrooms across Scotland, with the latest showroom to open being located at the Silverburn Shopping Centre in Glasgow. In 2019, it was estimated that The Designer Rooms was on course to turn over a profit in excess of $10 million (USD).[6]
In October 2020, the Royal Bank of Scotland invested $1.11 million (£850,000) in the business through a loan.[7] The loan was secured by the business in order to assist the company through the implications on the retail sector as a result of the Covid-19 pandemic in Scotland.[8] By 2021, the business had a projected turnover of around £17 million.[9]
In February 2024, The Designer Rooms announced it would be closing its showroom in Irvine, North Ayrshire in order to merge with their showroom in Kilmarnock ahead of its acquisition of a larger premises within the Kilmarnock town centre. The Kilmarnock superstore will be the largest showroom to be operated by the company, with the 36000 sq. ft store located on Fowlds Street in the town set to undergo renovation works and due to open in the summer period of 2024.[10] [11] [12]
Each showroom within the company showcases its own unique collections across its store, with the products sold by The Designer Rooms being sourced from internationally. A uniqueness of the business is that most of the stock sold by the company are unavailable from other furniture retailers across the United Kingdom.[13]
The Designer Rooms manufacturer and sells its own range of home fragrances known as Sensum. All stores sell ultrasonic, electric plug-in diffusers with a range of oils. Between August–September 2024, Sensum began manufacturing reed diffusers for sale, which were included in The Designer Rooms showrooms for general public sale.[14] [15]
In September 2024, Sensum launched a new range of premium reed diffusers.[16] The range includes three diffuser sizes – 150ml, 500ml and 1000ml – and available in African Sunset, Brazilian Nights, Clear Water, Spa, Indian Summer and Signature Scent.[17]
In June 2024, General Manager of The Designer Rooms announced that the company was opening its first concept store, The Bedrooms, located within Braehead Retail Park.[18] [19]
Each individual showroom is designed and merchandised by a team of specialists from across the United Kingdom, with the company stating that each showroom must "maintain the high end and consistent Designer Room standard". All Designer Rooms showrooms follow a similar structure to the companies other showrooms.[20]
By 2024, The Designer Rooms had expanded the business to open showrooms in Uddingston and Prestwick.[21] As of September 2024, both the Irvine and Wishaw showrooms had closed, with the Irvine showroom being merged into the Kilmarnock showroom when it opens a new unit at Fowlds Street in Kilmarnock. By July 2024, the company had stores in the following locations:[22]