The Darker the Night / The Brighter the Morning explained

The Darker the Night / The Brighter the Morning
Type:studio
Artist:Cody Carnes
Cover:The Darker The Night The Brighter The Morning by Cody Carnes.jpg
Alt:The Darker the Night / The Brighter the Morning Cover
Recorded:2017
Genre:
Label:
Producer:
  • Jeremy Lutito
  • Joe Causey
  • Cody Carnes
Next Title:Run to the Father
Next Year:2020

The Darker the Night / The Brighter the Morning is the debut studio album by American Christian musician Cody Carnes. The album was released on September 15, 2017, by Sparrow Records alongside Capitol Christian Music Group and Carnes Music Group.[1] [2] Carnes worked with Jeremy Lutito on the production of the album.

Background

On February 24, 2017, Cody Carnes released his first single with Capitol Christian Music Group called "The Cross Has the Final Word",[3] with the announcement that his debut solo album will be released in 2017, having signed with the label.[4] The releases of "Hold It All",[5] "Til the End of Time" (featuring Kari Jobe),[6] and "What Freedom Feels Like",[7] as singles followed in April, June and July 2017 respectively.[8]

In a press release published on August 14, 2017, Cody Carnes and Capitol CMG announced the release of The Darker the Night / The Brighter the Morning, to be slated for September 15, 2017, and that the digital preorder for the album was available.[9]

In an exclusive interview with Herb Longs of The Christian Beat published before the album's release,[10] Carnes described the sound of the album and his sentiments about it in response to Longs' enquiry, saying:

I knew I wanted to make worship music that leads people into the presence of God and blends a few different genres that I love: pop, indie electronic and rock. I feel like the end product accomplishes that in the way I wanted it to and I'm really proud to share it with people. I feel like it's a true introduction to who I am as an artist.

— Cody Carnes, The Christian Beat

Carnes also shared that he intended to write Scripture-inspired songs about God's love and the power of Jesus, as is considered the norm in most worship records, whilst drawing inspiration from artists like Bon Iver, Coldplay and OneRepublic, saying that "I feel like there are a lot of people in the world like me that love the creative experience of seeing some of their favorite bands live and also love the spiritual experience of a worship night. I want to merge those two worlds together."

Release and promotion

Singles

The studio and live versions of "The Cross Has the Final Word", were released on February 24, 2017, as the lead singles from the album. On April 7, 2017, "Hold It All" became the second song to be released by Carnes as a single from the album.[11] This was followed by "Til the End of Time", a song featuring his wife and fellow label-mate Kari Jobe, was released as a single in June 2017. Cody Carnes released "What Freedom Feels Like" as a single on July 14, 2017, being the last official single to be released from the album.[12]

Promotional singles

At the commencement of the digital pre-order period on August 14, 2017, the songs "Hold It All", "Til the End of Time", "The Cross Has the Final Word" and "What Freedom Feels Like" were made available for instant download, upon ordering the album.[13] "Full of Faith", which was released on August 25, 2017, as a preorder single from the album.[14] [15] "Resurrection Blood" was the last song to be availed for instant download during the pre-order period on September 8, 2017.[16]

Contest

Following the release of "What Freedom Feels Like" as an official single in July 2017, MultiTracks partnered with Cody Carnes and Capitol Christian Music Group for a special contest based on the song from early August to September 1, 2017.[17] Contestants had to record their own cover of "What Freedom Feels Like" and upload it on Instagram using the tag #whatfreedomfeelslikecover in order to win MultiTracks-related prizes including MultiTracks resources for The Darker the Night / The Brighter the Morning and a Skype meeting with Cody Carnes.

Commercial performance

In the week ending October 7, 2017, The Darker the Night / The Brighter the Morning, was the seventeenth best-selling Christian album in the United States as ranked by Billboard.[18] The album also registered on Billboard's Heatseekers Albums chart at number 17.[19]

Critical reception

Bestowing the album a four-star rating in a review at 365 Days Of Inspiring Media, Jonathan Andre states that "Cody is starting to become an artist himself, with this new album being a collection of some of the most musically unique and out-of-the-box songs I’ve heard in a while, Cody’s career is certain to be as long as it will be impacting and inspiring for those who hear his music." CCM Magazine music critic Matt Conner awarded The Darker the Night / The Brighter the Morning a four and a half star rating in his review, concluding that "Carnes has crafted an imaginative worship album that adds, distorts and filters convention for a satisfying listen that remains deep and substantive." Chris Major of The Christian Beat says in his four-point-eight star review that "Engaging melodies and adorative lyrics saturate the collection, bringing listeners to a place of worship and awe in a way not often seen throughout the genre. The Darker the Night / The Brighter the Morning is an incredibly strong debut and a fantastic introduction to a talented artist, clearly passionate about His Savior." Lins Honeyman, in a review at Cross Rhythms, rated the album eight squares out of ten, saying "For the most part, Carnes keeps things varied and the musical backdrop to each track plays towards his strengths as a powerful and distinctive vocalist." Giving the album a perfect five stars in a superbly positive Louder Than The Music review, Jono Davies praised the album, describing it as an album that "isn't afraid to be creative and experimental with its sounds, style and production." Davies concluded that "This album is uplifting, creative, exciting and powerful - but overall is a beautiful piece of expressional art in music. Cody has for me created a true masterpiece." Laura Chambers of Today's Christian Entertainment says in her three-point-nine star review that "If it’s true that tragedy brings truth into sharper focus, then let trouble come, because the glory which is still to come far exceeds our momentary trials. Cody Carnes’s debut is an encouraging glimpse of that future splendor, with moments of introspection mingling with shouts of declaration and prayers for a deeper fellowship with God. The Darker The Night / The Brighter The Morning reminds us all of the flip side of adversity, promising a greater awareness of God and a new perspective on life if we cling to His word."In a favourable review by Gerod Bass of Worship Musician Magazine, he says that "The Darker The Night / The Brighter The Morning is a creative expression of true worship. The songs are well mixed, with interesting and well-thought out arrangements that fit the lyrics perfectly in most cases. ... The melodies, adoration-focused lyrics, and overall feel were engaging throughout and will bring listeners, whether privately or corporately, into a place of awe and worship."[20]

External links

Notes and References

  1. Web site: MultiTracks Now Available for The Darker the Night / The Brighter the Morning by Cody Carnes . September 15, 2017 . MultiTracks.com . MultiTracks LLC . December 28, 2017.
  2. Web site: The Darker the Night / The Brighter the Morning by Cody Carnes on Apple Music . September 15, 2017 . . United States . . December 28, 2017.
  3. Web site: Cody Carnes Releases Capitol CMG Debut Single . Clarks . Jessie . February 24, 2017 . The Christian Beat . December 28, 2017.
  4. Web site: Worship Leader Cody Carnes Releases Debut Single Today – The Gospel Music Association . February 24, 2017 . The Gospel Music Association . Nashville, Tennessee . December 28, 2017.
  5. Web site: New Single from Cody Carnes - "Hold It All" . April 25, 2017 . MultiTracks.com . MultiTracks LLC . December 28, 2017.
  6. Web site: Cody Carnes Teams Up With Kari Jobe In New Single "Till The End Of Time" . Longs . Herb . June 16, 2017 . The Christian Beat . December 28, 2017.
  7. Web site: Jay's Musik Blog: "What Freedom Feels Like" from Cody Carnes . Wright . Jay . July 14, 2017 . Jay's Musik Blog . December 28, 2017.
  8. Web site: Cody Carnes – The Cross Has the Final Word/Hold It All/Til the End of Time/What Freedom Feels Like . Andre . Jonathan . July 24, 2017 . 365 Days Of Inspiring Media . December 28, 2017.
  9. email : Webview : Cody Carnes Solo Debut Releasing Sept. 15; Preorder Now . Nashville, Tennessee . Jesus Culture . Merge PR . August 14, 2017 . December 28, 2017.
  10. Web site: TCB Exclusive: Chris Quilala Talks 'Split The Sky,' Outcry Tour & 2017 Plans . Clarks . Jessie . May 12, 2017 . The Christian Beat . December 28, 2017.
  11. Web site: Hold It All - Single by Cody Carnes on Apple Music . April 7, 2017 . . United States . . December 28, 2017.
  12. Web site: What Freedom Feels Like - Single by Cody Carnes on Apple Music . July 14, 2017 . . United States . . December 28, 2017.
  13. Web site: Cody Carnes Solo Debut Available For Pre-Order . Clarks . Jessie . August 14, 2017 . The Christian Beat . December 2, 2017.
  14. Web site: Amazon.com: Full Of Faith: Cody Carnes: MP3 Downloads . August 25, 2017 . . December 28, 2017.
  15. Web site: Cody Carnes Releases Debut Album! . August 30, 2017 . Premier Productions . December 28, 2017.
  16. Web site: Amazon.com: Resurrection Blood: Cody Carnes: MP3 Downloads . September 8, 2017 . . December 28, 2017.
  17. Web site: What Freedom Feels Like Cover Contest . August 8, 2017 . MultiTracks.com . MultiTracks LLC . December 28, 2017.
  18. Christian Albums: Top Praise Music Chart . October 7, 2017 . . Billboard-Hollywood Reporter Media Group . December 28, 2017.
  19. Heatseekers Albums: Up and Coming Musicians Chart . October 7, 2017 . . Billboard-Hollywood Reporter Media Group . December 28, 2017.
  20. Web site: Cody Carnes: The Darker the Night / The Brighter the Morning - Worship Musician Magazine . Bass . Gerod . October 28, 2017 . Worship Musician Magazine . December 28, 2017.