Groundswell (organization) explained

Groundswell
Key People:Michelle Moore (CEO)[1]
Foundation:2009
Location:Washington, D.C., United States
Founders:Will Byrne, Max Harper, Marcus Ryan, John Lauer, Kristen Psaki, Tony Ficarotta

Groundswell is a 501(c)3 nonprofit that promotes clean energy programs.[2]

According to the organization's annual report, since its founding in 2009, Groundswell's work has resulted in the procurement of more than 180 million kilowatt-hours of clean energy for nearly 4,000 families and small businesses and reduced greenhouse gas emissions equivalent to taking 27,500 cars off the road.[3]

History

Groundswell was founded in 2009 by a group of field organizers who had previously worked together on the 2008 Barack Obama Presidential Campaign. Groundswell co-founder Will Byrne was the organization's CEO through 2014. The organization operated under two previous names, The DC Project[4] and Weatherize DC, before becoming Groundswell.[5] Groundswell chose Washington, D.C. as its hub because it is one of a small but growing number of places where residents are able to choose their energy suppliers.[6]

Since then, Groundswell has grown to serve the Mid Atlantic region including Georgia,[7] Maryland,[8] North Carolina,[9] New York and Illinois. It is led by CEO Michelle Moore,[10] a social enterprise entrepreneur and former White House official who helped build the global sustainability movement.[11]

Clean energy

Groundswell develops community solar projects and programs that connect solar power with economic empowerment, enabling people and community-based businesses to work together to switch to solar energy.[12]

Groundswell works with other non-profit organizations to reach out to economically diverse local communities.[13]

Groundswell’s SharePower[14] subscription model was designed to help neighbors share power with neighbors.

See also

Notes and References

  1. Web site: Michelle Moore . GreenBiz . 19 June 2021.
  2. News: Ellfeldt . Avery . 2019-12-15 . Powered By Faith, Religious Groups Emerge As A Conduit For A Just Solar Boom . en . NPR . 2022-12-23.
  3. http://groundswell.org/wp-content/uploads/2015/05/gw_AL-2015-report_v15.pdf "2015 Annual Report"
  4. Web site: The DC Project . C-SPAN . C-SPAN Networks . 19 June 2021.
  5. http://dc.urbanturf.com/articles/blog/one_on_one_going_green_with_your_friends/5605 "One on One: Going Green with Your Friends"
  6. http://www.wjla.com/articles/2014/06/washington-business-report-june-22-2014-104342.html "Business Report June 22 2014"
  7. News: Staff Reports. 14 July 2020. City of LaGrange partners with Groundswell and EEtility. The LaGrange Daily News. 19 June 2021.
  8. News: $1 million in funding for clean energy projects announced by Maryland Energy Administration . 19 June 2021 . Renewable Energy World . 11 June 2020.
  9. Web site: Mohawk Industries. 2018-11-30. Mohawk Group and Groundswell Unveil smartflower™ Solar Energy Unit at North Carolina School. 19 June 2021. CSRWire.
  10. Web site: Michelle Moore . Greenbiz . 5 June 2020.
  11. http://www.generocity.org/2015/groundswell-hires-former-white-house-official-michelle-moore-as-ceo/ "Groundswell Hires Former White House Official Michelle Moore as CEO"
  12. https://www.washingtonpost.com/business/capitalbusiness/when-it-comes-to-energy-prices-small-businesses-nonprofits-find-theres-power-in-numbers/2012/03/23/gIQA8n6RaS_story.html “When it comes to energy prices, small business, nonprofits find there’s power in numbers”
  13. http://magazine.good.is/articles/community-groups-join-forces-to-support-clean-energy-and-saved-money "Community Groups Join Forces to Support Clean Energy and Saved Money"
  14. News: Groundswell's Share Power Community Solar Program . 19 June 2021 . Washington Informer . 10 June 2020.

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