| Director: | Adam Browne Brendan Choisnet |
| Producer: | Brendan Choisnet Daniel Nayeri |
| Starring: | Mercer Boffey |
| Cinematography: | Adam Browne |
| Editing: | Adam Browne |
| Distributor: | YouTube Amazon Video on Demand |
| Runtime: | 92 minutes |
| Country: | United States |
| Language: | English |
The Cult of Sincerity is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn.[1] It was released in its entirety on YouTube on April 8, 2008, making it the first time that YouTube had partnered with filmmakers for a film premiere.[2] The film was later released as a digital download, with some of the proceeds going to the charity Fount of Mercy.
The filmmakers collaborated with Amie Street, a digital music site for indie musicians, to help pay for the production.
When his mother informs Joseph that she's divorcing his father Joseph enters into a protracted existential crisis. Unhappy with the way society is moving, Joseph decides to attempt to turn back the flow of cynicism with a series of well-intentioned gestures and a slogan that he can put on a t-shirt. As Joseph struggles to find that slogan, he quickly realizes that it is not very easy changing the world.[3]