The Classic (Shinhwa album) explained

The Classic
Type:studio
Artist:Shinhwa
Cover:Shinhwa-The Classic.jpg
Genre:
Language:Korean
Label:
Producer:Shinhwa Company
Prev Title:The Return
Prev Year:2012
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The Classic is the eleventh studio album of South Korean boy band Shinhwa, in commemoration of their 15th anniversary. It was released on 16 May 2013, by Shinhwa Company and distributed by CJ E&M Music.[1] [2] The group conducted an Asian concert tour, 2013 Shinhwa Grand Tour: The Classic in support of the album, with the first show in Hong Kong on 8 June 2013.[3] [4]

It was first released as a limited edition and followed by a regular Thanks Edition on 21 May.[5] [6] According to Gaon Chart, as of the end of December 2013, the album has sold a cumulative total of 78,727 copies, of both editions.

Album and music video

The album includes 10 tracks produced by producers and lyricists, Ahn Young-min, Kim Do-hyun, Andrew Choi, Neighborhood Brother and Brian Kim; as well as Shinhwa member Lee Min-woo. The album's lead track is "This Love", which was gifted by Lee McCutcheon, James Flannigan and UK producer Andrew Jackson, who also worked on their previous lead track "Venus" from The Return in 2012.[7] [8] [9] It is a British style electronic track, which shares the same characteristics and dreamlike quality as "Venus" but with heavy basses, deep electronics; and a sudden change to light mood at the end.[10] Shin Hye-sung revealed that they had four songs in contention as the lead track and "This Love" was chosen after staff members voted in favour of it by 3–40. As it is seen as a continuation of "Venus" with the same style of electropop beat, yet it is also different.[11]

The track "That's Right" was composed by Kim Do-hyun, who previously composed Lee Hyori's hit song "10 Minutes" from her 2003 album Stylish.[12] Other collaboration with foreign composers is "Hurricane", by Samuel Waelmo, Robert Vadadi and Kim Young-hu.[13] The lyrics for "That's Right", "New Me", "Hurricane" and "I Gave You", as Shinhwa's wedding song, were written by Min-woo.[14] [15] The music video for "This Love", was shot over two days on 1 and 2 May. It features Japanese actress Fujii Mina, and directed by Cho Soo-hyun, who also directed the music video for Psy's "Gangnam Style" and "Gentleman"; and also the music video for "Once in a Lifetime" from Shinhwa's State of the Art album in 2006.[16] The choreography for the song involves vogue dancing, made popular by Madonna in her music video "Vogue". The dance style involves focusing on expressing the rhythm of the music whilst posing like a model, which has not been attempted by the group nor any Korean idol groups before.[17] [18] They wanted the outfits and dance to convey the feeling from a fashion magazine or runway show, with sophisticated and sensual feelings of men in their thirties. Lee Min-woo said "It was a dance harder to put together than it seems, but it contains individual parts that will let each of us shine. You′ll be able to see a voguing dance remade to fit Shinhwa", Eric further explained, "We took the strengths of the voguing dance and changed it in a Shinhwa way to fit us".[19]

On 10 May 2013, the teaser for the music video was released on Shinhwa's official YouTube channel,[20] and followed by the full MV on 16 May, showcasing various elements of voguing poses and controlled moves, such as hand performance, catwalk, dips and spins.[21]

Release

The album was released as a limited edition of 40,000 copies, in a black tin case with a 100-page colour photo book and lyrics book, with photos by Zo Sun-hee.[22] It was sold out on 8 May 2013, the day pre-order started, with the server of Synnara Music crashing for over an hour due to overwhelming web traffic.[23] [24] To meet the demand Shinhwa Company announced the release of a regular Thanks Edition, with pre-orders available from 10 May, released on 21 May. The regular edition is smaller with a paper out-box emblazoned with Shinhwa's official logo and also contain a 100-page photobook by photographer Zo Sun-hee.[25]

On 13 May, individual teaser photos of Jun Jin and Andy were released, along with a behind-the-scenes video of the photo shoot for the album cover with photographer Zo Sun-hee.[26] This was followed by photos of Kim Dong-wan and Shin Hye-sung on 14 May, and a video of the recording process for the album,[27] with the final photos of Eric and Lee Min-woo the following day, as well as another video showing the making-of footage for "This Love" music video.[28]

Commercial performance

On the day of release "This Love" took first place on various online music charts, including Mnet, Bugs, Naver Music, Daum Music, Olleh Music, Cyworld, and Soribada; and ranked second on Melon. Other tracks from the album such as "Scarface", "Acquainted Guy", "New Me" and "Mannequin" also charted on the singles charts.[29] "This Love" was ranked number one for four consecutive weeks on Soribada Weekly Chart from 13 May to 9 June.[30] [31] [32] The 'Limited Edition' debut at number three on Gaon Weekly Top 100 Album Chart for the week of 12 to 18 May 2013 and the 'Thank Edition' ranked second the following week. It also place first on Tower Record's Daily Chart in Japan as an imported album. On 21 May the 'Thank Edition' was ranked number one on both Hanteo Real-time and Daily Charts,[33] as well as number one for both imported editions in Taiwan on Five Music J-Pop/K-Pop Chart for week 21 and Chia Chia Record for week of 14 to 20 May.[34]

Promotion

The first live music promotional appearance for the album was on Mnet's M! Countdown on 16 May, where they performed "That's Right" and "This Love", along with 2PM, for their album Grown and Seo In-young for her EP Forever Young.[35] This was followed by performances of tracks "Brand New", from their 2004 album of same name, and "This Love" on the 700th episode of Korean Broadcasting System (KBS) music programme Music Bank on 17 May.[36] Other promotional appearances includes performances on MBC Music's Show Champion and Munhwa Broadcasting Corporation (MBC)'s Music Core; but not on Inkigayo on Seoul Broadcasting System (SBS).[37]

After three weeks of music programme appearances, the group collected eight first place wins for "This Love", including the Triple Crown, i.e. first place for three consecutive weeks, on M! Countdown; the first since "Brand New" in 2004. This also surpasses the previous record of seven number one wins, held by "Yo!" from their second album, T.O.P. in 1999.[38] [39] Other wins include two each from Show Champion,[40] and Music Core;[41] and one from Music Bank.[42]

Accolades

2013Mnet 20's Choice Awards20's Voice[43]
20's Performance[44]
2014Golden Disc AwardsAlbum Bonsang (Main Prize)[45]
Popularity Award
Seoul Music AwardsPopularity Award
Date! class="unsortable"
M Countdown23 May 2013
30 May 2013
6 June 2013
Show! Music Core25 May 2013
1 June 2013
Show Champion29 May 2013
5 June 2013
Music Bank31 May 2013

Charts

Album charts

Chart Peak
position 		Sales
Korea Weekly Albums (Gaon)[46] 2
  • KOR: 78,727
Korea Monthly Albums (Gaon)[47] 4
Korea Yearly Albums (Gaon)[48] 29

Release history

Country Date Distributing label Format
South Korea16 May 2013CJ E&M MusicDigital download
Limited Edition (CD) (CMCC-10098)[49]
21 May 2013Thanks Edition (CD) (CMCC-10085)[50]
Taiwan28 June 2013Sony Music TaiwanCD[51]

Notes and References

  1. News: Kil . Hye Sung . Shinhwa release their 11th studio album on May 16 . Star News . 5 May 2013 . 8 May 2013 . dead . https://web.archive.org/web/20140116104347/http://star.mt.co.kr/stviewEng.php?type=3&no=2013050208244883381 . 16 January 2014 .
  2. Web site: 신화 'THE CLASSIC' 앨범. Shinhwa The Classic album. Daum Communications. 12 May 2013. Korean.
  3. News: Grace Danbi. Hong. Shinhwa Announces Return Date for 11th Album. 2 May 2013. enewsWorld. CJ E&M. 10 May 2013.
  4. News: Shinhwa announce 11th Album and Asian Tour. 10 May 2013. KBS Global. 6 May 2013.
  5. News: Erika. Kim. Shinhwa to Release Thanks Edition of ′The Classic′ Today (5/21). 21 May 2013. enewsWorld. CJ E&M. 21 May 2013.
  6. News: ko:신화, 정규 11집 일반판 ‘땡쓰 에디션’ 21일 전격 발매. http://www.gaonchart.co.kr/main/section/hotnews/album/view.gaon?idx=1608. 23 May 2013. Gaon Chart News. 21 May 2013. Korean.
  7. News: Grace Danbi. Hong. Shinhwa Unveils Tracklist and Teaser Photo for 'The Classic' Album. 8 May 2013. enewsWorld. CJ E&M. 8 May 2013.
  8. Web site: ko:신화의 컴백 스페셜 포토 & 영상 독점 공개!. http://mnet.interest.me/special/6046. Mnet. 12 May 2013. Korean.
  9. News: Lie. Jae Won. Blue-eyed Songwriters Capture K-pop's Heart. 24 June 2013. 10 Asia. 20 June 2013.
  10. News: Kim. Erika. Song Review: Shinhwa Flies Across the Runway with ′This Love′. 21 May 2013. enewsWorld. 19 May 2013. CJ E&M.
  11. News: Kwon. Suk Jeong. Interview: Shinhwa "We're pen-Ended, Not Done" – Part 1. 21 May 2013. 10 Asia. 15 May 2013.
  12. News: Lee. Sun-min. Shinhwa's latest album tops charts. 21 May 2013. Joongang Daily. 17 May 2013. usurped. https://archive.today/20130629135646/http://koreajoongangdaily.joinsmsn.com/news/article/article.aspx?aid=2971658. 29 June 2013.
  13. News: Kim. Ji-soo. K-pop industry seeks leap forward: Collaboration with foreign composers becomes new trend. 21 May 2013. Korea Times. 17 May 2013.
  14. News: Kwon. Suk Jeong. Interview: Shinhwa "We're pen-Ended, Not Done" – Part 2. 21 May 2013. 10 Asia. 15 May 2013.
  15. News: 그룹 신화의 정규 11집 'THE CLASSIC'이 16일 발매된다. 23 May 2013. Gaon Chart News. 16 May 2013. Korean.
  16. News: Grace Danbi. Hong. Fujii Mina to be Shinhwa's Lady in 'This Love' MV. 8 May 2013. enewsWorld. CJ E&M. 8 May 2013.
  17. News: Grace Danbi. Hong. Shinhwa to Go 'Vogue' for 'This Love'. 9 May 2013. enewsWorld. CJ E&M. 10 May 2013.
  18. News: Lee. Eun Ah. Shinhwa's New Limited Edition Album The Classic Sold Out. 10 May 2013. 10 Asia. 9 May 2013.
  19. News: JiYeon. Kim. Shinhwa Speaks of Its Tomorrow. 18 May 2013. enewsWorld. CJ E&M. 9 June 2013.
  20. News: Grace Danbi. Hong. Shinhwa Gives Sneak Peek of Voguing Dance in 'This Love' Teaser. 10 May 2013. enewsWorld. CJ E&M. 10 May 2013.
  21. News: Video Reaction: Shinhwa Makes Us Go ′OMG′ for ′This Love′. 8 June 2013. enewsWorld. 16 May 2013. Elizabeth Eun. Grace Hong. Nancy Lee. Erika Kim. CJ E&M.
  22. Web site: 16 May 2013: The Classic album. Shinhwa Company. 12 May 2013. Korean.
  23. News: Lee. Sun-min. Shinhwa fans rush to buy new album. https://archive.today/20130629135734/http://koreajoongangdaily.joinsmsn.com/news/article/article.aspx?aid=2971261. usurped. 29 June 2013. Joongang Daily. 9 May 2013. 8 May 2013.
  24. News: Hong. Grace Danbi. Shinhwa Fans Crash Servers While Pre-Ordering New Album. 10 May 2013. enewsWorld. 8 May 2013. CJ E&M.
  25. News: Kim. JiYeon. Shinhwa to Release Music Video Teaser for ′This Love′ Today (May 10). 10 May 2013. enewsWorld. 10 May 2013. CJ E&M.
  26. News: Hong. Grace Danbi. Shinhwa Unveils Jun Jin and Andy's Photos and BTS of Jacket Shoot. 15 May 2013. enewsWorld. 13 May 2013. CJ E&M.
  27. News: Hong. Grace Danbi. Shinhwa Unveils Shin Hye Sung and Kim Dong Wan's Photos and Recording of Album. 15 May 2013. enewsWorld. 14 May 2013. CJ E&M.
  28. News: Hong. Grace Danbi. Shinhwa Releases BTS Video from Its MV for ′This Love′. 15 May 2013. enewsWorld. 15 May 2013. CJ E&M.
  29. News: Hong. Grace Danbi. Shinhwa's 'The Classic' Takes Over the Music Charts. 21 May 2013. enewsWorld. 16 May 2013. CJ E&M.
  30. News: Hong. Grace Danbi. Shinhwa's 'This Love' Ranks #1 on Soribada's Weekly Chart. 23 May 2013. enewsWorld. 22 May 2013. CJ E&M.
  31. News: Hong. Grace Danbi. Shinhwa and Lee Hyori Rank High on Soribada′s Weekly Chart. 9 June 2013. enewsWorld. 28 May 2013. CJ E&M.
  32. News: Hong. Grace Danbi. Shinhwa's 'This Love' Ranks #1 for 4th Consecutive Week on Soribada. 24 June 2013. enewsWorld. 12 June 2013. CJ E&M.
  33. News: Hong. Grace Danbi. Shinhwa's 'The Classic' Takes over Hanteo and Tower Record Charts. 23 May 2013. enewsWorld. 23 May 2013. CJ E&M.
  34. News: Hong. Grace Danbi. Shinhwa′s 11th Album Places #1 in Music Charts in Taiwan. 9 June 2013. enewsWorld. 29 May 2013. CJ E&M.
  35. News: Choi. EunHwa. Shinhwa, 2PM and Seo In Young to Make Comebacks in This Week′s M Countdown. 21 May 2013. enewsWorld. 16 May 2013. CJ E&M.
  36. News: Kang. Jung Yeon. Music Bank to celebrate 700th Episode Today. 21 May 2013. 10 Asia. 17 May 2013.
  37. News: Hong. Grace Danbi. Fans Decorate 'Inkigayo's Webpage with Requests for Shinhwa's Appearance. 9 June 2013. enewsWorld. 28 May 2013. CJ E&M.
  38. News: Lee. Dong-hoon. Shinhwa 'We're #1!'. 26 May 2013. Star News. 24 May 2013. dead. https://web.archive.org/web/20131111000310/http://star.mt.co.kr/stviewEng.php?type=3&no=2013052321080180721. 11 November 2013.
  39. News: Kim. JiYeon. Shinhwa Gets Most No. 1 Trophies for a Single Track with ′This Love′. 9 June 2013. enewsWorld. 7 June 2013. CJ E&M.
  40. News: Choi. Bu-seok. Junjin 'We are #1'. 5 June 2013. Star News. 30 May 2013. dead. https://web.archive.org/web/20150610215617/http://star.mt.co.kr/stviewEng.php?type=3&no=2013052919404900453. 10 June 2015.
  41. News: Lee. Hye Ji. Shinhwa Grabs 1st TV Music Show Crowns. 9 June 2013. 10 Asia. 27 May 2013. dead. https://web.archive.org/web/20131115163532/http://www.tenasia.com/archives/57150. 15 November 2013.
  42. News: Lee . Hye Ji . Shinhwa Nabs 3 More Trophies with "This Love" . 9 June 2013 . 10 Asia . 3 June 2013 . dead . https://web.archive.org/web/20130725032738/http://www.tenasia.com/archives/58146 . 25 July 2013 .
  43. News: Eun . Elizabeth . July 18, 2013 . 2NE1′s CL, Infinite, Shinhwa and More Win Big at 2013 20s Choice Awards . dead . https://web.archive.org/web/20130724035149/http://mwave.interest.me/enewsworld/en/article/41178 . July 24, 2013 . July 25, 2013 . enewsWorld . CJ E&M.
  44. News: Lee . Nancy . June 27, 2013 . Shinhwa, 2PM, Super Junior-M and More Nominated for '2013 20s Choice Awards' (Voting Open Now) . dead . https://web.archive.org/web/20130630220253/http://mwave.interest.me/enewsworld/article/39421 . June 30, 2013 . July 4, 2013 . enewsWorld . CJ E&M.
  45. Web site: History . live . https://web.archive.org/web/20220108103741/https://www.goldendisc.co.kr/en/history . January 8, 2022 . May 7, 2022 . . ko.
  46. Web site: Gaon Album Chart for the week ending June 1, 2013. Gaon. Korea Music Content Industry Association. 2 April 2015. https://web.archive.org/web/20150227064522/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=22&hitYear=2013&termGbn=week. 27 February 2015. Korean.
  47. Web site: Gaon Album Chart for May 2013 . . Korea Music Content Industry Association . 2 April 2015 . https://web.archive.org/web/20150402155901/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=05&hitYear=2013&termGbn=month . 2 April 2015 . Korean . dead .
  48. Web site: Gaon Album Chart for 2013. Gaon. Korea Music Content Industry Association. 2 April 2015. https://web.archive.org/web/20150220044104/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2013&hitYear=2013&termGbn=year. 20 February 2015. Korean.
  49. Web site: The Classic album info . 1 June 2015 . Hanteo . Korean.
  50. Web site: The Classic (Thanks Edition) album info . 1 June 2015 . Hanteo . Korean.
  51. Web site: 28 June 2013 . The Classic album info . 5 July 2013 . Sony Music Taiwan . Chinese.

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