The Challenger Sale Explained

The Challenger Sale: Taking Control of the Customer Conversation
Author:	Matthew Dixon, Brent Adamson
Language:	English
Country:	United States
Publisher:	Portfolio Penguin
Isbn:	978-159-1844-35-8
Release Date:	November 10, 2011
Media Type:	Print (Hardback), E-book
Pages:	240 pp.

The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin.^[1] In the text, the book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer.^{[2] [3]}

Reception

This book has been an Amazon best-seller in the Sales and Selling category.^[4]

Translated Book

Брент Адамсон, Метью Діксон. Суперпродавці. Як навчитися продавати / пер. Дмитро Кожедуб. — К.: Наш Формат, 2018. — 240 с. — .^[5]

External links

• Book Publisher website
• Challenger — Change your point of view to change your potential
• - Matthew Dixon. The Customer Understanding Lab
• Linkedin - Brent Adamson. linkedin.com
• The Challenger Sale: Taking Control of the Customer Conversation

www.dcminsights.com

Notes and References

1. Web site: The Challenger Sale by Matthew Dixon, Brent Adamson PenguinRandomHouse.com: Books. PenguinRandomhouse.com. en-US. 2019-01-05.
2. Web site: Lisa Nirell. Trends In B2B Sales And Marketing From "The Challenger Sale". Fast Company. 28 August 2016.
3. Web site: A 5-Minute Summary Of "The Challenger Sale" Book Your Boss Told You To Read. Hubspot. 28 August 2016.
4. Web site: Amazon Best Sellers. Amazon. 28 August 2016.
5. Web site: Книга "Суперпродавці. Як навчитися продавати, а не впарювати". Брент Адамсон, Метью Діксон . Наш Формат, 2018. — 240 с. —. — К.. 978-617-7552-18-4.