The Beerhouse Explained

Beerhouse
Trade Name:Beerhouse
Industry:Service - Food & Beverage
Predecessors:-->
Successors:-->
Founded: in Cape Town, South Africa
Founder:Randolf Jorberg
Founders:-->
Hq Location:223 Long Street
Hq Location City:Cape Town
Hq Location Country:South Africa
Num Locations:1
Num Locations Year:2018
Area Served:Cape Town,
Areas Served:-->
Key People:Randolf Jorberg
Products:Beer, Craft Beer
Profit:-->
Profit Year:-->
Owners:-->
Website:http://www.beerhouse.co.za

The Beerhouse is a speciality beer hall which opened in Cape Town's Upper Long Street on International Beer Day, Friday 2 August 2013.[1]

Occupying a two-storey Victorian building, the former premises of Bead Merchants of Africa,[2] The Beerhouse comprises a long bar, inside lounge/dining area and outside terrace with historic wrought-iron balcony.[3] [4]

The brainchild of German entrepreneur, Randolf Jorberg, Beerhouse stocks bottled and draught beer from 13 countries, 99 bottled beers of various styles all numbered and displayed on a beer wall, and 15-20 beers on tap.[5]

As a proponent of the local craft beer revolution, Beerhouse has a strong bias towards supporting South African microbreweries[6] of which the Western Cape boasts over 100.[7] In addition to clear, weiss and experimental brews, traditional African beer, Umqombothi, made from corn, sorghum malt and yeast is available.

The Beerhouse carries through its theme with beer keg wash-basins in the wash-rooms[8] and is featured in Thrillist's "21 Best Beer Bars in the World"[9]

Brew Food Fusion

Beerhouse pioneered its Brew Food Fusion menu in August 2017 in association with TV's The Ultimate Braai Master Winner Piet Marais.[10] [11] The menu centres around meat prepared using beer and in-house hardwood smokers.[12]

Branches

Beerhouse Fourways

A second Beerhouse in Fourways, Johannesburg, opened in July 2014.[13]

Beerhouse Centurion

A third Beerhouse in Centurion closed permanently after just a short time[14]

Expansion

The Beerhouse aims to open 20 Beerhouse outlets across South Africa by 2020.[15]

See also

External links

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Notes and References

  1. Web site: There are 99 reasons to go to this pub. Times Live South Africa. 2 April 2018.
  2. Web site: Beads Merchants Of Africa (Pty) Ltd. Kompass. 2 April 2018.
  3. Web site: Beerhouse in Cape Town. Cape Town Magazine. 2 April 2018.
  4. Web site: The colourful History of Long Street. Long Street Hotel. 15 November 2016 . 2 April 2018.
  5. Web site: Beerhouse on Long. SA Venues. 2 April 2018.
  6. Web site: SA's beer revolution: Micro-breweries get to shine. Fin 24. 2 April 2018.
  7. Web site: South Africa Craft Breweries. Craft Bru. 2 April 2018.
  8. Web site: For the love of beer! Where can I find a decent brew?. Cape Town Magazine. 2 April 2018.
  9. Web site: The 21 Best Beer Bars in the World. Thrillist. 12 October 2014 . 2 April 2018.
  10. Web site: Beerhouse has launched a Brew Food menu and it's brilliant. 9 Lives. 2 April 2018.
  11. Web site: Ultimate Braai Master 2015 winner. E TV. 2 April 2018.
  12. Web site: Brew Food Revolution. Beerhouse. 2 April 2018.
  13. Web site: Beerhouse in Fourways. Foor 24. Food 24. 2 April 2018.
  14. Web site: Beerhouse Opens in Centurion. Hello Joburg. 2 April 2018.
  15. Web site: South Africa's Beerhouse has 99 bottles of beer. Brand South Africa. 15 December 2016 . 2 April 2018.