| Series: | The Twilight Zone |
| Season: | 4 |
| Episode: | 18 |
| Production: | 4852 |
| Director: | David Butler |
| Guests: |
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| Music: | Fred Steiner |
| Season Article: | The Twilight Zone (1959 TV series) (season 4) |
| Episode List: | List of The Twilight Zone (1959 TV series) episodes |
| Prev: | Passage on the Lady Anne |
| Next: | In Praise of Pip |
"The Bard" is an episode of the American television anthology series The Twilight Zone. It was the final episode of The Twilight Zone to be one hour long. A direct satire of the American television industry, the episode features a parody of Marlon Brando by Burt Reynolds, and concerns an inept screenwriter, who through the use of black magic, employs William Shakespeare as his ghostwriter.
A bumbling screenwriter, Julius K. Moomer, is becoming desperate for a sale after years of working on unproduced scripts. When his agent mentions that he is submitting another writer's pitch for a television series about black magic, Julius pleads to be allowed to be given first crack at the series. Knowing nothing about the subject, he attempts some research, but turns up only an actual book of black magic. While experimenting with the book, he accidentally conjures William Shakespeare, who says he is at the service of the conjurer. Deciding not to waste Shakespeare's talent on a television pilot, Julius directs him to write a film.
The producers decide that Shakespeare's script, The Tragic Cycle, though archaic to the point of being almost incomprehensible, has potential. His task finished, Shakespeare proposes to leave. Julius argues that if he stops writing now, Shakespeare will lose his chance at Hollywood fame and become forgotten. Shakespeare at last says he will attend a rehearsal for the film and stay on if it does justice to his script. At the rehearsal, he is so horrified at the revisions by the sponsor that he assaults the leading man and storms out. Julius's next assignment, a TV special on American history, seems doomed to failure until he remembers his book on black magic, and uses it to conjure up Robert E. Lee, Ulysses S. Grant, Abraham Lincoln, George Washington, Pocahontas, Daniel Boone, Benjamin Franklin, and Theodore Roosevelt to act as consultants.
Notes: Weston and McGiver appeared in the other episodes, "The Monsters Are Due on Maple Street" and "Sounds and Silences".
The episode was likely written by Rod Serling as a reaction to the advertising executives with whom he dealt regularly while producing for television. In the book The Twilight Zone Companion, Serling is quoted as saying that things were so bad with the overcautious executives that "one could not ford a river if Chevy was the sponsor."
The actor portrayed by Burt Reynolds satirizes Marlon Brando's style of method acting, augmented by the close physical resemblance between Reynolds and Brando during that period.
The episode was also featured in the final episode of The Sopranos, in 2007, "Made in America". Tony Soprano, the protagonist of the series, is seen watching this episode while in hiding from his enemies in a safe house.