The Aristokrat Group Explained

The Aristokrat Group
Type:Private
Founder:Piriye Isokrari
Founded:2006
Location City:Port Harcourt
Location Country:Nigeria
Area Served:Worldwide
Key People:Piriye Isokrari (CEO/Founder)
Products:Music, Media, and Entertainment
Subsid:
Homepage:https://www.aristokratgroup.com/

The Aristokrat Group (commonly known as Aristokrat or Aristokrat Group), headquartered in Port Harcourt, is an African Media and Entertainment company, known for housing a record label and music publishing company, digital media company, tour and concert production company and a creative consulting and solutions agency.[1] The company is headed by its Founder, Piriye Isokrari.

Its music, and entertainment units includes, Aristokrat Records, Aristokrat 360, Aristokrat Publishing, and Aristokrat Lifestyle. In 2013, Rio Africa acquired 40% of Aristokrat; in turn, Rio Africa tapped Isokrari to head A&R and operations of 960 Music Group.[2] In 2014, he received $1 million investment from 960 Music Group, to develop four new artists (Kamar, Mojeed, Ozone, and Pucado).[3]

In 2020, Billboard named Aristokrat Group as one of The Gatekeepers of the Nigerian music industry.[4]

History

The company was founded by Piriye Isokrari, in Norman, Oklahoma, while in college before relocation in 2009 to Port Harcourt. Its music division Aristokrat Records, was founded in 2010, for music recording, distribution, and music publishing.[5] In 2014, 960 Music Group, investment $1 million in its Series A round, to help develop four new artists (Kamar, Mojeed, Ozone, and Pucado) signed.

Partnerships

Universal Music France

In May 2020, UMF, announced an exclusive strategic deal with Aristokrat Group. In addition, the jointed partnership with Universal Music Group, includes Aristokrat Records artists, with a label deal with Universal Music France and a publishing deal with Universal Music Publishing, to help launch them into the global market, through Caroline France.[6]

Turntable Charts

In May 2021, Turntable Charts announced its partnership with Aristokrat Group. As the partnership will allow both companies collaborate in the exchange of data and ideas to improve music consumption, documentation, and chart culture in Nigeria.[7] Speaking with Pulse Nigeria, CEO of TurnTable Charts, Adeayo Adebiyi, says "everybody at TurnTable Charts is delighted to announce that Aristokrat Group is endorsing TurnTable Top 50 Nigeria as the foremost and a standard music chart publication in Nigeria."

Boomplay

On 17 March 2021, Boomplay says its partnership with UMG’s African labels, will also be supported under the new agreement, and other distributed labels, including Aristokrat.[8]

Artists

Recording artists signed to Aristokrat Group, through Universal Music France, and Aristokrat Records includes:

Former Acts Signed to its Label includes:

Homegrown Ozone

Mojeed

Kamar Tachio

Pucado

Ceeza Milli

T’neeya

Notes and References

  1. Web site: The Arisokrat Group . THE ARISTOKRAT GROUP . 27 June 2021.
  2. Web site: This Nigerian Label Just Took a Step Toward Global Success . Billboard . 26 June 2021 . en.
  3. Web site: Nigerian Label That Found Burna Boy Partners With UMG to Mine African Talent . Billboard . 26 June 2021 . en.
  4. Web site: The Labels, Entrepreneurs & Brands behind the Nigerian Music Industry, According to Billboard . BellaNaija . 27 June 2021.
  5. Web site: Magazine . Tush . The Aristokrat Nation . Tush Magazine . 27 June 2021 . 2014-10-26.
  6. Web site: Piriye Isokrari: We’re Working with UMG to Discover Exciting New African Talents . THISDAYLIVE . 27 June 2021 . 2020-06-06.
  7. Web site: Turntable Charts announces partnership with Aristokrat Group . Pulse Nigeria . 27 June 2021.
  8. Web site: Universal and music streaming service Boomplay expand license to cover 47 countries across Africa . Music Business Worldwide . 27 June 2021 . 2021-03-17.